Leading research and strategy across North America as The Mix doubles down in the US market, working alongside leadership to build out our US presence and team.

In one year’s time, I developed the brand foundations and identity for two new-to-world brands (a coffeeshop and organic sanitizing & cleaning company) ;; ushered in the evolution of two brands who catalyzed two categories (non-alc spirits and functional mushroom products) ;; aided in the creation of two brand playbooks (TOV for BiC and brand story, design idea and TOV for Seedlip) ;; championed the need for inclusive practices in the workplace—from elevating consciousness to implementing… Show more In one year’s time, I developed the brand foundations and identity for two new-to-world brands (a coffeeshop and organic sanitizing & cleaning company) ;; ushered in the evolution of two brands who catalyzed two categories (non-alc spirits and functional mushroom products) ;; aided in the creation of two brand playbooks (TOV for BiC and brand story, design idea and TOV for Seedlip) ;; championed the need for inclusive practices in the workplace—from elevating consciousness to implementing inclusive design practices to hosting a brand dev workshop with entrepreneurial graduates from a NYCHA program Show less

Leading brand and creative strategy for North America across new business and clients such as Anheuser-Busch, Audi, KDP, Tim Hortons, and BACARDÍ

Designed, implemented, and facilitated a national qualitative research study for the Smithsonian Institution centered around understanding perspectives, experiences, and dynamics surrounding racism and the constructs of race in the U.S. — one-on-one interviews with people living in America and SME roundtable discussions

M.S. in Mass Communications