Strategize, collaborate, create, and implement digital marketing programs that help drive new customer acquisition activities while supporting retention/win-back opportunities in the key enterprise business segment. Key Responsibilities:-Develop and implement content-driven, inbound digital marketing programs -New Customer Acquisition -Retention -Win-back-Works with content teams to create high-value, engaging marketing/sales content in a variety of useable, relevant, and digestible formats-Act as primary liason between Sales/Marketing teams translating needs into actionable projects-Manage/administer Marketo marketing automation platform including: -Implementation/set-up -List segmentation -Email/drip campaign management -Lead scoring/web tracking -Salesforce Marketo Sales Insights -Post-campaign analysis

Marketing Operations – Microsoft Dynamics CRM + Marketing Automation Manage the development and execution of all CRM digital marketing campaigns, marketing automation workflows, and analytics/reporting dashboards Drive marketing analytics to build marketing automation platform (MAP) and integrate with CRM data, web analytics, BI Build marketing automation systems for leads and pipeline managementContent Management Work collaboratively with product teams to develop annual marketing and campaign strategic focuses Develop value proportions, messaging frameworks, and content for products based on customer segments/buyer persona Define personas for customer segments and analyze customer journey Source content for each persona at different stages of buying journey including internal and external sources Manage company content calendar (CoSchedule); Development of the overall plan and timing/executionChannel Marketing Management Plan and manage all channel marketing activities leveraging social, paid/created/earned media, display, programmatic, CRM Scale and optimize content assets to promote engagement at each step within the buyer journey Analyze channel marketing performance using Google Analytics, CRM dashboard reporting functionality, Paid reportsField Marketing and Demand Generation Generate marketing qualified leads (MQLs) for sales organization Create internal processes such as internal review committees, digital email tracks, and/or tele-vetting to promote and hand off high quality MQLs to sales organization

Content Development and Campaign Management Worked with product teams to develop product specific collateral and customer use cases Developed multi-channel, product specific lead generation campaigns included management of an inside sales resourceMarketing Communications Owned the monthly creation of corporate internal and external customer newslettersCRM Management (Marketing) Responsible for CRM data integrity Campaign design and execution Developed lead management and nurturing processesMarket Intelligence Management Leveraged business intelligence platforms to keep abreast of market and competitive trends Leveraged market intelligence resources to help develop and support product messaging and value proposition stories Leveraged CRM reporting to analyze Sales trends and W/L activity to help support upstream product development reportsSales Intelligence Program Management Created customized, market specific Sales presentations to help Sales build customized business cases