Strategic marketing leader overseeing a team of 10, spanning the functional areas of marketing operations and analytics, design and execution, B2B sales enablement, consumer and clinical content strategy and digital strategy development in a startup business area.- Established and launched a comprehensive digital strategy to generate leads through paid media, convert via our website, and nurture through an email engagement strategy.*Partnered with enterprise media to develop and deploy targeted paid media campaigns to niche audiences, driving a 380% increase in website traffic, over 2,000 content downloads and a 28% newsletter lead form conversion rate in the first three months.*Established and launched SalesForce Marketing Cloud instance and deployed consumer email programs, achieving above industry average open and click rates.- Partnered with Head of Marketing, enterprise brand, and agency partners in the development and deployment of a new brand platform, voice, and visual identity.*Developed and executed plan to refresh all channels and resources for a consistent and seamless brand experience.*Developed internal and external integrated brand launch plans to build awareness and reputation with stakeholders, and support colleague engagement. *Developed consumer and clinical content strategy, successfully leading a team to launch 82 consumer resources, six educational videos, and four thought leadership articles. Deployed content engagement strategy leveraging paid media, email, and social. - Partnered with Product, Clinical, and Operations to define priority audience business claims and develop B2B value-stories for key product launches. - Managed marketing program analytics and leadership reporting, leveraging Adobe Analytics. - Led a diverse group of colleagues to support engagement opportunities and growth to thrive in a scaling business area, as Kidney Care Culture Committee Chair.

Strategic lead partnering with senior executives and operations on Primary Care and Specialty physician practice services and innovative offerings, building brand awareness, customer conversion and loyalty. -Planned and launched a branding refresh initiative for the employed physician group to align over 290 practice locations to a single brand for a seamless patient experience across all consumer touchpoints including in-office, digital channels, direct campaigns, and print collateral.-Engaged in qualitative and quantitative research to develop insight-based strategies in support of customer acquisition goals. Engaged in empathy sessions with consumers and stakeholders to garner insights; developed message matrix and marketing collateral to support business goals.-Collaborated with digital solutions and business operations to develop innovative mobile and desktop technologies to simplify the experience to engage patients in support of customer acquisition, online scheduling and retention goals. -Launched an innovative model of care for Medicare Advantage patients to disrupt the Columbus market through a co-branded partnership with an outside organization. Developed co-branded standards and executed community events, social and direct consumer campaigns to drive membership, leading to above average conversion at launch. -Developed strategies and campaigns for innovative digital social thought leadership to support brand awareness and reputation in the community, working with organizational C-Suite executives on messaging and social postings aligned to strategic priorities.-Manager of five-person team, focused on transparency and professional development, successfully coaching two high performing employees into promotions.-Marketing & Communications Chair of the Women’s Leadership business resource group in OhioHealth Diversity & Inclusion to support advancement against prioritized inclusion initiatives.

* Engaged in qualitative/quantitative research planning and execution to identify customer insights and evolve brand positioning with the introduction of new products. * Worked with advanced analytics team as franchise lead on marketing mix & ROI assessment across regions, providing insight to adjust commercial investment* Identified a barrier to diagnostic testing use, limiting pre-market preparedness for a product launch. Operationalize program in market, driving a 28% increase in use in month one* Identified opportunity to reframe provider attitudes towards a diagnostic test product to support a dependent new product launch. Established new branding guidelines and messaging* Launched a product educational initiative with AIDS Service Organization (ASO) staff to establish the brand value and increase recommendation to prescribe, with events driving a significant increase in intent to recommend product (43% pre- vs 74% post-event)* Supported the launch of two specialty products with integrated marketing campaigns across web, email, national & local print & digital media, in-office print collateral, and direct mail * Led strategic planning process for product portfolio and cross-functional brands teams* Managed multiple agency partners – agency of record, media and digital agency* Partnered with - Sales Leadership to engage sales associates in marketing collateral development and deployment - Clinical leadership to plan and execute healthcare professional speaker training and advisory councils in support of product launch activities* Successfully collaborated in cross-functional matrix environment with Market Research, Analytics, Communications/PR, Digital Marketing, Operations, Medical, Legal, Training, Regulatory, and Field Sales to drive strategy, optimize tactics, and execute key training* ViiV Healthcare Culture team member, partnering with a global team to support an entrepreneurial environment and values

* Managed manufacturer partner relationships and cross-promotional activities across categories. * Developed & executed marketing strategies for multiple categories for the pre-hospital market. * Managed the profitability of a diverse product line across categories through cost and price analysis & forecasting to optimize inventory, profitability, and portfolio rationalization. * Conducted market research with EMS customers & sales force to identify new product needs.

* Partnered with CMO and Director of Marketing at The Ohio State University Medical Center as agency strategic lead with PR Director, driving provider and consumer efforts against goals to increase national reputation and patient volume for priority programs; identified and pitched new business opportunities with agency exec team.* Managed six-member cross-functional team across hospital service lines to successfully execute tactic plan for four priority service lines; trained and managed two direct reports and regional office staff of six.

* Lead a 10-member cross-functional team across three brands, including US & Global projects.* Directed global insights and campaign initiative in Neuroscience, collaborating with 8 local country teams through global workshops, market research, and campaign development.* Through data trending, identified new segment opportunities in the market for Nurse Practitioners and Physicians Assistants, and lead team through market research and conception.* Collaborated with internal medical, media, and creative team partners to lead brand tactical planning process and execution of tactical plan through cross-functional team and vendors. * Hired, trained, and managed five direct reports across three brand teams.

* Created and edited communications for distribution to the Sales Force.

* Lead project manager for multiple product categories; directed a cross-functional team to deliver tactics on strategy and against deadline; determined optimal media placement schedules and value-add opportunities.