Lindsey Sullivan Email and Phone Number

Fractional CMO for Direct-to-Consumer brands.Clients: Caitlin Wilson Design, HumanCentric, Kelly Faetanini/Liv by Kelly Faetanini, Hadleigh's/Field Shop by Hadleigh's, Feno, She is Cheval, A Girl You Might Know Foundation

Head of E-Commerce, Retail, Marketing, Creative, & Brand

Lead development and execution of our brand strategy and product launches/positioning through all consumer touchpoints. Build out and oversee our data and consumer insights to deeply understand consumer behavior, needs, and sentiments to inform positioning, strategy, and brand decisions. Build and oversee our go-to-market strategy with all product launches including creative concepts; establishing touchpoint execution, and all paid marketing rollouts. Inform the creative direction for brand assets through compelling briefs and a close relationship with our creative team, ensuring brand integrity across customer experiences. Responsible for all facets of organic, growth, and retention marketing: including running our paid agency, PR communications/outreach, overseeing email / SMS marketing initiatives, and all other marketing vendors.

Responsible for leading and developing brand strategy for all creative and marketing efforts. Building / executing marketing, creative, and advertising budget plans for Mizzen+Main across all sales channels (ecommerce, retail, loyalty, and wholesale). Leading cross-functional teams to gather consumer insights, translate into brand strategies, and commercialize innovation, communication, and overall brand growth. Managing brand and agency teams to develop equity campaigns across multi-facing channels: in-store, TV, digital (Social, CTV, SEM/SEO, Video, display, email, etc.) & experiential brand content, including partner marketing. Leading direct teams to execute all facets of email / retention, creative / graphic design, partnership and affiliate, retail / in-person / event marketing, production, and creative development.

Concept / develop brand strategies, content initiatives, flow campaigns and more to drive consumer recognition and brand growth. Responsible for all implementation of content across all digital channels, including management of digital agency and outside marketing vendors. Single handedly responsible for all outward facing branding including: photography, graphic design, social media, website management / content, email marketing, influencer marketing, digital advertising, and public relations. Ran and developed all facets of the Mizzen+Main ecommerce site including: product launches, site development, agency management, site merchandising, landing page optimiztaion, CRO, SEO, and maintenance.

Aided the CEO and CMO in various marketing related tasks including PR outreach and communications, content creation, marketing collateral process management, marketing calendar implementation and strategy, and special projects.

Personal and professional creative, marketing, brand and graphic design contract services.

Aided the CEO in running four start-up business. Ran daily special projects including: - Marketing / Creative initiatives- Creative Production- Consumer Experience- Consumer Sales and Insights- Event and Activations- Product DevelopmentAlso owned and executed on business and finance channels including: legal documents, budget planning, monthly and yearly forecasting, P&L management, SaaS implementation, website maintenance, market data research, and extensive competitor analysis.

Wiings Team Member - Developed and delivered sales & marketing plans to win target demographic. Had direct contact with consumers on a daily basis to gain insights and knowledge to implement more relevant events and campaigns and to ensure a seamless, cohesive brand experience with each consumer. Delivered daily sales and marketing reports based on consumer sampling and mobile marketing.