With over 13 years of experience in marketing, product marketing, and customer engagement, I am a passionate and creative leader who drives impactful and customer-centric strategies for small and medium businesses. While I was the Marketing Director at Consumers Energy, I leveraged my expertise in clean energy products, such as energy waste reduction, demand response, electric vehicle, and renewable energy, to target the right customer at the right time with the right product. I am passionate about providing affordable, reliable, and sustainable energy solutions for our communities.My notable achievements include managing, creating, and launching the company's largest ever product awareness omni-channel campaign, lowering our CPA and winning the company two industry awards in 2022. Additionally, I led a marketing team responsible for developing and executing B2B product marketing strategies for our portfolio of clean energy products, repeatedly hitting annual business targets. This includes launching the new electric vehicle pilot, PowerMIDrive where I used an innovative approach to identify entry points of customer engagement through extensive research and analytics, developing a comprehensive marketing strategy for a niche customer group, resulting in 100% fulfillment of commercial rebates within pilot year 1.Most recently I started a marketing consulting company called L+ Marketing where I am focused on growing product sales and revenue for a global manufacturer of motorized shopping carts, material handling carts and personal mobility vehicles.