Lindsey Henry Email & Phone Number

Denver, Co, Us

Denver, Colorado, Us

As an Advisory Board Member at Elevated Third, I provide strategic guidance, industry expertise, and mentorship to the organization. I help identify opportunities, mitigate risks, and enhance the company's reputation. Additionally, I review and approve key decisions, offering critical feedback to drive growth and success.

Portland, Oregon, Us

Drove +35% YoY revenue growth as the marketing leader for a PE-backed privacy and compliance software firm. Developed and executed a comprehensive go-to-market strategy for a new product launch targeting CISOs and legal teams, expanding TAM globally. Spearheaded integrated demand generation campaigns, including digital advertising, high-impact events, webinars, and a successful podcast. Significantly increased MQLs, opportunities, and pipeline, positioning the company for accelerated growth.

Phoenix, Az, Us

Strategic marketing leader for a publicly traded Fortune 200 electronic distribution company who monetized the demand generation funnel, developed the customer journey, and established marketing attribution programs. Partnered cross-functionally with AMER, EMEA, and APAC regional teams to measure and unify global campaign execution and go-to-market effectiveness through multi-touch, integrated campaigns, leveraging the martech investment to drive pipeline, revenue, and ROMI.

Charlotte, North Carolina, Us

Led revenue marketing teams for private equity-owned data centers and hybrid cloud IT solutions provider. Oversaw demand generation campaigns, full-funnel lead management, and revenue growth through digital advertising, website, account-based marketing, BDR/SDR team, events, and field marketing. Developed the buyer’s journey, aligned the ICP/TAM with the campaign strategy to generate $54M in marketing-originated pipeline, increased ACV, and accelerated the sales cycle from lead to booking.

Denver, Co, Us

Led digital, website, field, event, demand generation, campaign, and account-based marketing teams as player-coach for a private equity-owned insurance technology and software company (privately acquired in 2020). Established and implemented multi-touch marketing automation programs across the demand funnel, unifying campaign execution, improving go-to-market effectiveness, and aligning with the sales motion to accelerate the buyer’s journey and generate $39M in marketing-originated pipeline.

Round Rock, Texas, Us

Collaborated with sales to execute account-based marketing programs for Fortune 500 clients, including targeted campaigns and events to drive demand and close deals. Led a successful account-based marketing initiative, resulting in a $250M contract and expanded market reach through strategic partnerships with sales and marketing teams.

Round Rock, Texas, Us

Provided strategic business insights and analytical support across EMEA marketing teams to optimize operations and drive growth. Led initiatives to identify and capitalize on upselling and cross-selling opportunities, resulting in $39M in pipeline generation.

Round Rock, Texas, Us

Expanded global marketing automation initiatives, including launching Eloqua nurture programs in Latin America, implementing the Rocketseed sales outbound email banner program, and integrating Octane to automate decisioning logic and enhance lead lifecycle. Delivered significant results through these initiatives, including reaching 4.6k customers, driving $23.5M in influenced pipeline, and improving email lifecycle campaigns, leading to a 15% increase in leads.

Round Rock, Texas, Us

Managed a $10.7M budget for sales field events, executing 1,332 events to reach 39,453 customers, generating 12,501 sales-ready leads, and driving $137.8M in pipeline and $21.1M in revenue. Streamlined event operations by implementing event technology, improving lead delivery time, and enhancing the overall event experience, ultimately driving significant business impact.

Round Rock, Texas, Us

Spearheaded digital marketing strategies for PLE AMER, driving a 65% year-over-year increase in both direct pipeline ($150.1M) and gross leads (30,888), while also achieving a 45% YoY growth in sales-ready leads (8,005). Led a cross-functional team to unify online lead generation globally, streamlining processes and improving lead capture and conversion, ultimately contributing to increased revenue.

Round Rock, Texas, Us

Architect of Dell.com's global lead generation strategy, achieving a staggering 397% YoY growth in online direct pipeline ($91M), 65% growth in gross leads (18,720), and 43% growth in sales-ready leads (5,521). Championed the expansion of lead gen campaigns across all Dell.com sites, streamlining lead delivery to sales (from 1 day to 30 minutes) and leading a team that redesigned homepages for a significant reduction in bounce rates and increased online revenue.

Round Rock, Texas, Us

Developed consultative Dell.com content with a focus on solution selling, including thought leadership blogs, case studies, and guides, which resulted in a 22% increase in website traffic and enhanced brand awareness. Stewarded Dell.com's content strategy, leading the creation, redesign, and migration of over 150 pages to a new CMS, while implementing site taxonomy and automation to optimize content delivery.

Round Rock, Texas, Us

Provided strategic support to the SVP of Large Enterprise Global Marketing, including internal communications, team building, and project management. Enhanced internal communications through the launch of a marketing blog, weekly newsletter, and the implementation of a best-in-class communication platform.

New York, New York, Us

Revamped the Americas go-to-market strategy for a global legal and business services provider, driving a 20% increase in new client acquisitions through strategic field marketing programs and a strengthened marketing-sales partnership. Spearheaded the execution of 30+ annual events and speaking engagements, leveraging partnerships and expert insights to generate significant business opportunities and drive market growth.