Lindsey B. Brown Email & Phone Number

Louisville, Kentucky, United States

As a Senior Business Development Manager, I work closely with Practice Groups, Industry Teams, and Firm leadership to design and implement effective business development strategies that drive revenue growth. My role involves strategic planning, execution of initiatives, and budget management.Key Responsibilities:-Manage a diverse portfolio of Practice Groups, Industry Teams, and key clients, making informed decisions alongside Practice Group Leaders, Business Development Directors (BDD), and the Chief Business Development Officer (CBDO).-Collaborate with BDD and CBDO on strategic initiatives, representing firm leadership in various functions and presentations as needed.-Work with Directors of Practice Services and Department Chairs to assess performance, address individual attorney issues, and explore new service offerings.-Drive business development strategies for key client teams, partnering with Client Relationship Leaders (CRLs) to achieve revenue goals.-Supervise and mentor Business Development Associates (BDAs) and Coordinators (BDCs), providing direction and support.-Conduct one-on-one meetings with direct reports to foster teamwork, share insights, and communicate new policies. Monitor performance and collaborate with Human Resources (HR) on any concerns.-Define campaigns, tactics, timelines, and benchmarks for strategic business development opportunities.-Manage the preparation and strategy of requests for proposals (RFPs) and pitches to secure new business.-Collaborate with Marketing, Finance, Data & Innovation, and IT on initiatives impacting assigned groups and firm objectives.-Develop and manage budgets affecting Practice Groups and client teams to ensure alignment.Present insights on legal industry trends and client feedback to inform strategic decisions.

Louisville, Kentucky, United States

-Supported the firm’s Private Equity, Business Combinations & Capital Transactions, and Government Contracting Groups, while overseeing marketing initiatives for the Houston and Dallas offices.-Developed comprehensive marketing budgets for multiple teams, managing implementation to ensure alignment with strategic goals.-Conducted detailed research on prospective clients, preparing actionable reports to supporttargeted business development efforts.-Led the promotion of new attorneys across all marketing platforms, ensuring maximum visibility and engagement.-Created and managed pitch materials for RFPs and other client proposals, tailoring content to enhance client acquisition strategies.-Supported business development initiatives for nearly 200 attorneys across the firm’s 16 markets and 8-state footprint.

Louisville, Kentucky

-Supported key practice groups including Franchise & Hospitality, Health Care, and Business Combinations & Capital Transactions, providing tailored marketing and business development strategies.-Collaborated with firm leadership to create and manage annual marketing budgets, monitoring expenses and ensuring budget alignment throughout the year.-Provided attorneys with business development training and strategic support, driving initiatives across 15 markets and a 9-state footprint for nearly 200 attorneys.-Fostered firm civic engagement by maintaining strong relationships with community partners and identifying board opportunities for attorney placement.-Conducted in-depth research on prospective clients, preparing reports to inform attorney outreach and client acquisition efforts.-Led the development of marketing content, including pitch materials for RFPs and proposals, ensuring consistent promotion of new attorneys across all platforms.-Managed relationships with external sporting and event venues to enhance client engagement opportunities.

Louisville, Kentucky Area

-Managed the complete spectrum of marketing operations, from developing and distributing high-impact marketing materials and pitch decks to executing multi-channel advertising campaigns.-Created compelling case studies, publication advertisements, web content, and photography to enhance brand visibility.-Designed targeted ads and copy, and directed distribution of press releases to key industry publications, both online and in print.-Led company representation at national and international trade shows, overseeing logistics and marketing efforts to maximize event ROI.-Specialized in marketing strategy, content creation, and advertising to boost brand awareness and drive business growth.

Owensboro, Kentucky Area

-Developed and executed comprehensive marketing, public relations, advertising, and digital marketing campaigns to enhance brand visibility and drive attendance.-Designed and implemented marketing plans for in-house events, producing engaging web content, ad copy, and press releases to promote events effectively.-Drove social media engagement, increasing the Facebook following by over 2,000 in less than six months through targeted strategies and content creation.-Led the execution of the convention center's sales initiatives, from researching and identifying new clients and events to preparing contracts, sales kits, and serving as a liaison with industry representatives and the public.-Contributed to Global Spectrum's (now Spectra) National Marketing Communications Committee, overseeing national marketing efforts and strategies for the organization.-Served as an e-news designer, creating impactful content for the Global Spectrum E-news, which was distributed nationally to meeting and event planners, enhancing outreach and engagement.

Owensboro, Kentucky Area

-Developed and implemented targeted marketing plans, successfully increasing awareness and attendance for various events.-Created and distributed engaging press releases to local and regional media, effectively communicating event details and updates.-Managed the company website, ensuring timely updates and improvements, while also contributing to the development of the new convention center website.-Oversaw the digital marketing strategy for the convention center, leveraging social media and online platforms to drive engagement.-Assisted with logistics for events hosted at the convention center and proactively cold-called vendors to secure booth sales for upcoming expos and shows.-Contributed to the successful launch of the Owensboro Convention Center, which hosted 124 events in just 113 days since opening in January 2014.-Provided marketing and sales assistance for high-profile events, including an outdoor expo and a bridal show, both of which exceeded attendance expectations.