Lindsey Gingrich Email & Phone Number

Utah, United States

Salt Lake City, Utah, United States

- Determined strategy and messaging for the Utah division across both traditional and digital campaigns. Assisted with selling out 27 communities over 4 years.- Analyzed trends in in-person traffic and results on digital efforts and adjusted strategies as needed to meet needs. Increased conversion rates from digital platforms more than 200% over the last year.- Managed vendor relationships and the annual marketing budget. Also worked with 23 different cities on various permitting needs for signage, temporary sales offices, and model homes.- Planned grand opening events for 41 new communities including the creation of community specific marketing collateral, targeted social ads, coordinating vendors, and event management.- Led training meetings and coordinated the efforts of 25+ sales agents on the proper use of marketing materials and techniques.- Responsible for establishing the Richmond American Homes brand with our first marketing campaigns in the Boise, Idaho area.

Salt Lake City, Ut

Provo, Utah Area

- Created promotional videos for original BYUtv shows such as Studio C, BYU athletics, Random Acts, American Ride, and Sports Nation.- Played a pivotal role in editing 5 videos for the BYU Football “Blue Runs Deep” campaign.- Consistently completed 10-30 promotional videos a week covering multiple campaigns.- Worked in a team to complete videos that are cohesive in branding and fulfill the requirements of various campaigns.- Trained new employees on editing skills and work methods.

Mt. Carmel, Ut

- Created and implemented an e-mail survey to evaluate guest satisfaction and gather feedback; survey had a response rate of 19%.- Reviewed and analyzed more than 500 received responses from customers, both through e-mail survey and through online reviews.- Wrote a summary report suggesting improvements and solutions based on feedback gathered from e-mail campaign; report included current Net Promoter score and specific comments from guests related to suggested improvements.- Updated and wrote an employee handbook to improve staff issues mentioned in guest feedback.- Drove guests to resort restaurant and recreation activities through updating and redesigning the in-room guest books.- Promoted the services and activities offered by the resort through on-site signs, posters, and social media; assisted in filling all spots available for daily activities.- Drove guests to resort restaurant and recreation activities through updating and redesigning the in-room guest books.- Talked to guests in order to evaluate attitudes towards the resort and its services.- Collaborated with off-site marketing manager in order to maintain consistency in on-site and off-site advertisements.