I use research and strategic communication to help teams build and market products that users love and need.➔ I leverage 10+ years of experience in research, project management, and content strategy➔ My passion is analyzing human behaviors and attitudes through rigorous empirical research, especially for problem solving in international and intercultural contexts by triangulating quantitative and qualitative methods – because international partnerships make the world a better place➔ I’ve worked as the sole researcher embedded on a tech team to identify opportunities for new processes, products, and features and as the lead researcher guiding teams in end-to-end studies, including budget allocation, instrument design, sample identification and recruitment, data collection and analysis, and results reporting➔ I collaborate with engineers, data scientists, product managers, product marketing managers, and designers and communicate actionable results by adapting messages for different stakeholders’ needs➔ My industry experience encompasses user experience research, secondary data analysis, strategic communication consulting (international specialist), public relations, media relations, and visual contentMethods: Survey, Interview, Focus Group, Observation, Content Analysis, Usability Testing, Experimental DesignTech: Qualtrics, SurveyJS, SPSS, SAS, NVivo, MAXQDA, Morae, Mural, Figma, & SQL➔ As a professor, I directed teams and vendors to execute research, and I mentored and taught 70+ graduate students in research and corporate reputation and 2,700+ undergraduates in business and communication courses• Principal Investigator for "What Are the Consequences of Social and Cultural Exchanges Between the Two Koreas? Insights from an Experimental Study on the Effect of Superordinate Korean Identity,” funded by Korea Foundation• Published in journals such as Journal of Communication, Public Relations Review, Place Branding and Public Diplomacy, and International Communication Gazette - plus Associate Editor for Journal of Public DiplomacyCourses Taught: Image & Reputation Management, Managing Outside the Firm, Crisis Communication, International Business Communication, International Commerce, Communication for Nonprofits, Communication Strategy in Business, Advanced Writing for Business, Integrated Marketing Communication, Public Relations, Media Writing, Media & Society, Intercultural Communication, Organizational Communication, Public Speaking, Fundamentals of Communication, Survey of Mass Communication