Lindsey Dobin, Cfe Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

-Director of Franchise Onboarding-Responsible for coaching and guiding new franchisees through site selection, build-out, training, and opening-Project Manager for more than 75 shops in development-Partner and trusted advisor for Area Representatives and their franchisees

New York City Metropolitan Area

• Coached and developed over 90 units of a market with $17M in annual revenue.• Through detailed financial analysis and goal planning, guided franchisees on excellence in operations, customer service, and marketing.• Partnered with new franchisees and built relationships for a strong groundwork of more than 40 grand openings in NY, NJ, CT, NH, MA, RI.• Successfully increased customer loyalty each year, up 5% since 2011.• Facilitated development workshops• Strategically managed operational expenses• "Core Award" Recipient in January 2014 and 2017, honoring consistent dedication and work ethic. Excellence award recipient in 2018 and 2019.• Coordinated local marketing and PR programs for news and sports tv.

New York City Metropolitan Area

•Successfully organized, promoted, and launched opening of exclusive retail outlet in the US.•Supervised sales, operations, human resources, inventory, and merchandising for 3000 square foot location.•Maximized profits by managing marketing communications and controlling expenses.•Managed inventory and replenishment through sales analysis and purchase order generation.•Coordinated with buyers and product development team to ensure profitable merchandise selection.•Coached, motivated, and trained sales team to meet and exceed sales goals.

New York City Metropolitan Area

•Solely responsible for all US marketing, public relations, brand management and corporate communications.•Created catalogs, look books, presentations, DVD’s, and sell sheets for national sales force and press.•Directed sales, operations, and merchandising through detailed quarterly product training.•Planned and executed semi-annual promotions, working with retail accounts to coordinate gift with purchase, advertisements, and point-of-sale materials. •Fostered and maintained relationships with celebrities, stylists, high profile clientele and fashion editors.•Secured product placement in many top media outlets including Oprah Magazine, New York Times, WWD, Cosmopolitan, Allure, Esquire, People, More, and the Ellen DeGeneres Show.•Spearheaded the first corporate charity initiative, creating partnership with the Family Violence Prevention Fund, building promotions, in-store events, collateral, and press releases around the launch.•Calculated and controlled corporate pricing for all products while maintaining gross margins.•Surpassed corporate expectations by propelling company to increase annual sales by 14% in 2007.

New York City Metropolitan Area

•Coordinated production of HSN and The Shopping Channel shows with buyers, planners, merchandisers, television producers, and on-air personalities.•Increased brand awareness for retail and wholesale accounts through management of marketing, public relations, and promotions.•Created brochures, catalogs, sales proposals, presentations, and corporate literature for all product lines.•Directed PR agency to fulfill product requests for publications, events and celebrity clientele.•Managed numerous brands while effectively coordinating new product launches and private label projects.•Executed and analyzed inventory and financial reports within time sensitive deadlines.

Cranbury, Nj

•Developed client proposals and presentations for integrated marketing programs.•Researched and analyzed category, industry and competitive market research data.•Cultivated and maintained corporate relationships for partnership marketing programs.

Bachelors, Marketing And Psychology, 3.76

Activities and Societies: -Golden Key -Order of Omega -Phi Eta Sigma -National Society of Collegiate Scholars -Alpha Omicron Pi

Certificate, Franchise Management, Cfe