Transparent Partners is an independent consultancy that specializes in enhancing customer experiences through a marketing lens. Our goal is to identify the unique mix of data, technology and operational processes that will empower brands to thrive in the ever changing marketing landscape.As a Partner, I am responsible for the development of client relationships, identification of new business opportunities, creation of a high-performance team and operational management of the firm.My discipline, Marketing Strategy & Operations, is responsible for championing effective marketing transformation by meticulously stewarding both strategic vision and operational execution.

As a part of the Accounts discipline, it is my responsibility to help identify and advocate for my clients' needs. I manage all aspects our engagements, from careful planning and execution of deliverables, to identifying priorities and key areas of focus as organizational needs evolve. I partner with our digital media experts, data evangelists and technology gurus to resolve infrastructure and data orchestration roadblocks. I am an operational ninja with the necessary technical skills to serve as a catalyst for your organizational change. Our clients are curious and committed brand marketers looking to drive Marketing-inspired business transformations. They partner with us to simplify the complex, reduce friction and accelerate progress. We do this by providing holistic assessments that address not only the technology or data element in question, but also the people and the process orchestration necessary to properly activate and deliver value. We identify areas of opportunity to further optimize operations AND partner with our clients to directly address needs and steward resolutions to completion. Our collective experience includes: some of the largest agencies in the world, contributions across both Martech & Adtech platforms, support of major and niche consultancies alike, and direct brand ownership driving media innovation, analytics insights, and operational excellence. Our passion and commitment to make your brand goals our own knows no bounds. For more information, visit: http://www.transparentmedia.partners/

Led a diverse group of associates responsible for strategic development and execution of dynamically-personalized display, video, mobile, and social programmatic campaigns. Responsible for ensuring strong client relations, exemplary account management, effective project management and flawless campaign execution. Collaborated with cross-team leadership to enhance operational efficiencies, streamline interdepartmental communications, and identify opportunities for increased automation. Committed to maintaining and maximizing client revenue in an ROI-focused environment.

Conceptualized and managed LIN Digital’s Strategic Solutions Department with annual revenue exceeding $7MM. Developed strategic media plan proposals for all business opportunities exceeding $100K managed by the Strategic Solutions Department. Partnered with the external sales team to present comprehensive digital display/video/mobile, search and social media campaigns to a range of local and national clients including Dish Network, Fossil, Toyota, MD Anderson, Marriott, Kraft, and McDonalds.

Responsible for the collection, interpretation, and dissemination of statistical and competitive data. Identified revenue growth opportunities resulting from digital advertising adoption, category trends, and emerging technologies.

Managed the development and implementation of comprehensive media plans for over 60 markets for the Popeye’s franchise group. Oversaw a team of media planners and buyers responsible for the generation and negotiation of quarterly media buys. Partnered with franchisee owners and corporate marketing teams to prioritize business objectives and set communication goals.

Participated in new business presentations adding over $50MM in billings. Consolidated and transitioned Popeye’s media business from six separate agencies to GSD&M. Established and managed GSD&M’s direct mail department which drove over $6 million in revenue during it’s first year. Managed over $100 million dollars in combined advertising budgets for Fortune 500 Companies including MasterCard and AT&T.

Planned, negotiated and purchased multi-million dollar campaigns for AT&T, Sam’s Club, MasterCard, AARP, and NCL.

Developed blended print campaigns supporting over 500 Sports Authority retail locations.

Created competitive lineage reports, generated insertion orders and resolved all production/billing discrepancies for Toys R' Us.