Associate Manager, Social Media (Hot Wheels & Boys Ip)
El Segundo, Ca
-Launched and managed the social presence for 6 major brands, including Hot Wheels, UNO and Barbie, which currently have a combined 25+ million fans-Launched and managed Mattel’s first Twitter Promoted Trend and Promoted Tweets for the Max Steel brand-Created, executed and managed the social media plan for 3 Hot Wheels World Recording, including the Indy 500 distance jump, X Games Double Loop Dare and Corkscrew Jump resulting in over 29 million views on YouTube -Expanded Social Media communities globally on Facebook, and YouTube, including the development, launch and strategy for 11 markets on Facebook and 16 combined markets on YouTube-Launched the first ever paid media campaign driven by the Social Team for He-Man, resulting in a 9% click thru rate, $0.09 CPC and a growth of over 60k fans-Develop, share, and ensure application of best practices to maximize social media effectiveness-Manage multiple Social Media and Creative Agencies to assist with community management, strategy, research & insights and creative development-Responsible for the day-to-day operations of community management, including content planning and development, user response and moderation-Manage external copywriter to execute the monthly content plan and brand strategies & tactics-Identify and escalate issues, compelling UGC, patterns, and opportunities within the community-Plan and run monthly social media alignment meeting to discuss the following content calendars & analytics-Created, executed and managed the social media plan for 3 Hot Wheels World Recording, including the Indy 500 distance jump, X Games Double Loop Dare and Corkscrew Jump resulting in over 29 million views on YouTube