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Lindsey Deleo is listed as Vice President, Integrated Media Strategy & Planning | Creative & Innovative Marketing Leader | Brand Enthusiast at Horizon Media, a company with 2219 employees, based in Baltimore, Maryland, United States. AeroLeads shows a matched LinkedIn profile for Lindsey Deleo.
Lindsey Deleo previously worked as VP, Director, Business Solutions at Horizon Media and Brand Group Director at Horizon Media. Lindsey Deleo holds Bachelor Of Science In Management - Bsm, Marketing from Tulane University - A.B. Freeman School Of Business.
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I got a crash course in reach and frequency in my first job out of college, placing ads for a lawyer in New Orleans (aka buying every single available billboard and TV spot in the area). Since then, I've honed my strategy skills and have contributed to the growth of major brands in the CPG, retail, advocacy, B2B and entertainment spaces. Currently, as Vice President, Director at Horizon Media, I lead integrated strategy and planning for multiple accounts in the food & bev and CPG spaces. Working remotely, I guide teams to craft strategies that resonate and build strong brand connections.Approaching each project with a blend of curiosity and resourcefulness, I weave consumer behavior insights into every aspect—from shaping strategy and defining targets, to guiding creative briefs and refining media plans for optimal impact. My focus is on marrying big ideas with solid data, ensuring our strategies not only inform but inspire action.I firmly believe in the power of collaboration and creative synergy. As a leader, my mission is to foster growth and teamwork, consistently delivering exceptional results for our clients. I am passionate about mentoring colleagues and cultivating a supportive culture. I strive to create an environment that nurtures both professional growth and personal fulfillment.
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Remote
- Lead team in creating insights-led communication strategies to support business outcomes for clients, fostering a culture of thought-leadership and collaboration.- Manage business operations and resource allocation, negotiating contracts and SOWs.- Drive innovation, staying apprised of industry and consumer trends to find unique opportunities.- Lead.
Greater New York City Area
Accounts included: Lindt, Golden Corral and Potential Energy Coalition- Translated complex media briefs into customized, effective cross-channel strategies and media plans for diverse clients in CPG, retail, and advocacy sectors, adapting approaches based on extensive market and cultural analysis.- Managed budgeting, forecasting, and resource allocation..
New York, NY
Accounts included: Snyder's-Lance, Russell Stover, Lindt-Sprungli, Edible Arrangements and United Rentals.- Oversaw end-to-end campaign development and execution for multiple accounts, serving as the primary day-to-day lead for clients and external partners.- Managed a team of four direct reports, conducting regular performance reviews and providing.
- Six months of travel to Thailand, Malaysia, Cambodia, Laos, Vietnam, Philippines, and Indonesia.- Activities included volunteer work at the ECC School in Siem Reap, Cambodia and ISP School in Phuket, Thailand, as well as one-on-one language practice with high school students in Vietnam.
Accounts included: BBC America, Scripps Networks (HGTV, Food Network, Travel Channel)- Led all aspects of digital strategy, planning, buying and activation, focusing primarily on driving tune-in for entertainment clients.- Managed a Media Planner and Junior Planner; delegated tasks, tracked progress and oversaw career development.
Accounts included: Scripps and Sleepy's- Identified first-to-market opportunities to drive awareness and tune-in for entertainment clients.- Collaborated with SEM, paid social, affiliate, and SEO teams to optimize Sleepy's digital marketing budget for maximum ROI and sales.- Oversaw the growth and development of Planner and Assistant Planner.
Accounts included: Scripps and Sleepy's- Managed rigorous campaign analysis and optimization on a weekly basis; increased ROI on digital spend for by 50% from Q2-Q4 2013.- Negotiated all media partnerships and content integrations on behalf of the client to deliver the most efficient rates and strong added value.
Other employees you can reach at horizonmedia.com. View company contacts for 2219 employees →
Tariq Mehmood
Colleague at Horizon MediaFrance, France
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Juan Pedro González
Colleague at Horizon MediaUnited States, United States
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Demagio Mansell
Colleague at Horizon MediaOrlando, Florida, United States, United States
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Olivia Barboni
Colleague at Horizon MediaNew York City Metropolitan Area, United States
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Gabrielle Larosa
Colleague at Horizon MediaMassapequa, New York, United States, United States
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Rob Storey
Colleague at Horizon MediaNew York City Metropolitan Area, United States
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Jefferies Artigas
Colleague at Horizon MediaLos Angeles Metropolitan Area, United States
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Sheema Murugesh Babu
Colleague at Horizon MediaMckinney, Texas, United States, United States
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Kevin Mcgehee
Colleague at Horizon MediaNew York, New York, United States, United States
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Yusuf Elgaz
Colleague at Horizon MediaCherry Hill, New Jersey, United States, United States
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Quick answers generated from the profile data available on this page.
Lindsey Deleo works for Horizon Media.
Lindsey Deleo is listed as Vice President, Integrated Media Strategy & Planning | Creative & Innovative Marketing Leader | Brand Enthusiast at Horizon Media.
Lindsey Deleo is based in Baltimore, Maryland, United States while working with Horizon Media.
Lindsey Deleo has worked for Horizon Media, Kirshenbaum Bond Senecal + Partners, and Morgan + Company.
Lindsey Deleo's colleagues at Horizon Media include Tariq Mehmood, Juan Pedro González, Demagio Mansell, Olivia Barboni, and Gabrielle Larosa.
You can use AeroLeads to view verified contact signals for Lindsey Deleo at Horizon Media, including work email, phone, and LinkedIn data when available.
Lindsey Deleo holds Bachelor Of Science In Management - Bsm, Marketing from Tulane University - A.B. Freeman School Of Business.
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