Responsible for all E-commerce efforts at HPI and the Homz brandSelling to E-commerce retailers such as Amazon, Walmart.com, Target.com, Homedepot.com, Zoro (Uline), Zulilly, Wayfair.com and Lowes.com to name a few. P&L responsibility for $30M business. Strategize around product mix and platform to market effectively HPI products in the digital space. Negotiate pricing with the 3P and 1P buying community. Manage Online Ad placement, spend, analytics, Omnichannel and ROI. Utilize Salsify to syndicate a consistent message with product descriptions across all retailer platforms. Consult on EDI operations and logistical issues. Extensive email marketing (Mail Chimp, Qualtrics, Constant Contact) web content, and social media. Additional knowledge includes, Shopify, Magento, Wix, Website Analytics, Optimization, B2C Marketing, B2B Marketing, Strategic Roadmaps, Website Development, Brand Voice Champion, UX/UI Design, SEO, Campaigns, Content Development, Brand Marketing, Strategic Planning and Analysis.

Provided digital and IT consulting services at the following companies: Bunn Coffee Manufacturing Company (Springfield, IL) Black Horse Carriers Logistics (Carol Stream, IL), Newlyweds Foods (Chicago, IL), Ace Hardware (Oak Brook, IL), Brightest Kids, Transnational Payments (Rosemont, IL)Developed software (Saas), app and website with backend databaseDirected email campaigns utilizing Mail Chimp, Constant Contact and Subscriber MailUtilized Salesforce (CRM), Marketing Cloud, and Pardot to track sales funnel through to final engagementCreated social media campaigns on Facebook, Linkedin, Instagram, Snapchat, others to drive awarenessUtilized Consumer and B2B insights to build strategy and creative content while driving activationCreated digital media plan including creative development, display, search utilizing Google AdWords etcWrote and created video assets and static content for use in social media.Managed off site international team of vendors including programmers and developersPerformed New Business Development functions calling on Fortune 500 companiesDeveloped and Managed Collateral Material development Integrated online Payment System Gateway and Checkout feature (Auth.net) for payment receipts

Lead Strategic Marketing and Business Development for the home building products division in retail and online ecommerce StoreDirected Product Development and ideation strategy from concept to development including sales into lumber and hardware retail channelCreated analysis, research, and surveys to understand the marketplace baseline and future opportunitiesLead cross-functional Brainstorming teams to drive Innovative breakthroughs, implemented new product road maps and ensured solutions were delivered on-time and on-budgetP & L responsibility of overall product development and marketing budgetDeveloped Products to achieve >$50M in Revenue while managing Stage Gate and LEAN processesWorked with the sales team and customers to define key requirements and develop new opportunitiesDevelops pricing and strategies to maximize profitabilityCreated consumer marketing plans that grow market share, increase brand equity, create product differentiation, and promote solution value propositions within lumber, hardware and retail environmentsLead and developed talent to maximize individual, team and organization effectivenessManaged research through survey, panel and pro databases

Manage and communicate on New Business Development (Sales), CPG Shopper Insights and Analysis for Nielsen Client(s) including brands Colgate-Palmolive, WalMart, Target and others.Grew Nielsen New Business revenue at client by 8% (Yr/Yr).Consult and collaborate on Client Business Issues relating to Retailer, Promotional Marketing, Product Assortment, Trade Spending and overall Business StrategyDevelop analysis to support New Product launches (i.e. Colgate Optic White) in multiple channelsUtilize Nielsen Analytical Software creating customer opportunities: Nitro, Answers, HomeScan, SpectraPartner with Customer Sales to understand channels (Food, Mass, Drug, Club, Convenience, WalMart, Home Improvement, Pet)Analyze Multi-cultural and demographic segmentation to look for growth opportunities for our clientWork with National Direct/Broker sales networks to drive ACV in gaining category facingsManage contract process for client, Nielsen, third party vendor (TPA) and customer service relationshipsDevelop and present Thought Leadership and Best Practices seminars regarding data Global Trends

Provided strategic promotional and advertising programming for branded consumer product clients and partners.Developed web communications and loyalty programming to create awareness and drive trial for client products and servicesAnalyzed research including customer segmentation, panel, and consumer centric and syndicated data (IRI, Nielsen).Developed communication strategies for, WEB, SEO, Email marketing, radio and print mediums (POS)Client Lead to Senior Management regarding Promotional offerings, Digital Marketing and Content. Created network banner communications to promote new consumer promotional message ( Facebook, Twitter, SEO)Developed retail communication programming across grocery, club, mass, pet, club, c-store etc

Managed the $100MM adult art supplies business for Newell/RubbermaidRelaunched Prismacolor Brand into new category segments in Mass, Art and Specialty Retailers growing business 14% Performed retail and syndicated data analysis/analytics using metrics on various retailersLaunched new products into art, mass, commercial and specialty channels Developed Sharpie new business in art and specialty channel Led team in the development of fine art website and vehicles in support of brand strategies Managed agency and shopper marketing programs at specific accounts and retailers (Michaels, Hobby Lobby, Specialty)Created merchandising, point-of-sale signage and retail display programsPerformed Sales Support in sales calls with all mass, catalogue and specialty retailers (i.e. Dick Blick)Solely managed over 7,000 sku’s and gift sets. Performed sku rationalization and maximization analysis.Managed Stage Gate process in developing new products based on research insights and segmentation

Con Agra Foods Brand ManagerKey brands: Healthy Choice® Deli Luncheon Meat, Armour, Swift, EckrichManaged the marketing strategy for Grocery & Foodservice Healthy Choice Deli Luncheon Meats and Cheeses ($500M) Relaunched Healthy Choice Luncheon meat business improving volume, distribution and profitability Increased revenue 18% year over year focusing on new consumer communication, nutritional product improvement, targeting the new healthy consumer and product differentiationSupported new business sales development and planning within existing Key & Strategic Accounts & channels.Targeted high consumption new product items and created a new go-to-market strategy including new packagingCreated advertising, shopper marketing & grass roots promotional programs to increase awareness and trialManaged R&D new product development and innovation process for Healthy Choice itemsLaunched NEW product: Deli Presliced for after-hour deli consumers creating $50M in new businessPerform financial analysis on protein segments, as well as category management and gap analysis.Work with Food service, DSD, vending and Broker sales networks to drive ACV in gaining category facings.Researched Health platform from CREST, NPD, IRI, Panel and Nielsen Consumer data basesManaged outside advertising, promotional agencies and media buying developing communication strategy & promotionsLed team in the development of interactive web program concepts and vehicles in support of brand strategies.New Business Unit-Brand ManagerKey brands: McKayla’s Kitchen PlatformDeveloped in-market retail platform for McKayla’s Kitchen higher-end brand meats, cheeses and entreesDeveloped business from ground up including research, new product innovation, sales, marketing, logistics, P& L, Flavor Profiles, Fresh conceptTargeted Meal Solutions for consumers while increasing store traffic

Managed the advertising and promotional businesses for several leading brands in the pet, technology and spirits business: Jack Daniels, Canadian Mist, Mars Pet care, Sprint