Lindsey Hanson Dumser Email & Phone Number

Remote

- Coordinate and execute over 25 events annually to support and grow company brand awareness internationally, including communications, budgeting, and reporting - Design and implement comprehensive marketing strategies to create awareness of company’s business activities- Maintain effective media, vendor, and public relations external relationships- Work closely with team to advise on strategic marketing plans and initiatives- Plan and execute over 20 campaigns annually for corporate promotion, new product launch, and thought leadership- Provide clear reports on website analytics, campaign progress, and analysis on future growth opportunities- Design marketing materials, graphics, templates, presentations, emails, including development of new marketing collateral, assessing needs, proposing formats and coordinating/communicating with internal and external stakeholders- Promote and apply principles of Lean Six Sigma (LSS) for continuous process improvement, reducing waste and variability, and enhancing overall customer satisfaction- Direct and support the consistent implementation of company initiatives through full marketing lifecycle

Remote

- Developed, reviewed, and suggested edits for content articles in the development of a Marketing digital course in an adaptive education platform, to include course framework, question selection, and instructional design- Wrote and edited over 200 college-level marketing textbook questions and responses, providing timely and detailed feedback regarding specified project instructions- Developed curriculum and wrote course content for marketing-related topics for Coursera business course projects- Delivered and recorded over 20 hour-long guided educational courses, attended by over 5,000 online students

- Working closely with small business clients serving strategic marketing and visual design needs- Analyzing clients’ needs and providing solutions through business and marketing materials in print and digital channels- Implementing and designing strategic marketing campaigns to increase clients' sales and communications

Remote

- Identified, developed, and implemented strategic marketing plans to effectively reach over $1M sales goals and specified corresponding strategies to effectively achieve long-term objectives on tight deadlines- Evaluated financial aspects, expenditures, and ROI to manage $25,000 marketing operating budget- Managed and directed marketing policies, objectives, and programs to support over 50 B2B products and services - Managed numerous dynamic projects by communicating through clients and vendors for successful outcomes- Coordinated and led all special events and speaking engagements to strategically engage clients, increase reach, generate leads, and expand the influence of the company with executive-level clients - Collected and measured data analytics for all digital marketing activities to ensure adherence to overall strategy- Recruited, hired, and managed digital marketing manager position after proactively identifying need and coordinating hiring of new employee in company’s remote-only environment- Created, wrote, and managed marketing campaigns and projects; including content, blog, videos, and lead generation

Clarksville, Tennessee

- Managed $550,000 annual marketing budget to support strategic initiatives, prepared budget reports, negotiated vendor contracts, and prepared cost analysis to advise university leaders in decision-making- Coordinated and collaborated with over 15 cross-functional campus departments to achieve assigned project goals- Researched and analyzed industry trends, target regions, and financial implications to develop strategies and tactics to acquire new target markets, synthesized and monitored data for continued growth in the market- Managed and implemented university-wide branding campaign, an integral part of the overall 5-year strategic plan- Developed concepts, wrote, edited, and managed content for all advertising and over 30 recruitment publications- Evaluated application and enrollment trends to examine the effectiveness of past campaigns and determine positioning

Dahlonega, Ga And Remote

- Analyzed industry trends and conducted market research continually to effectively position organization within region, including detailed data analysis of demographics of current and potential customers, as well as competitors’ efforts- Coordinated all departmental marketing and design strategies with director, University officials, and third-party vendors- Created and managed strategic marketing plan for $25,000 annual marketing budget and purchased all media buys - Established and implemented marketing operating procedures and effectiveness measures in department- Managed and monitored departmental website and social media outlets, including daily updates and digital advertising

Fort Campbell, Ky

- Delivered training workshops and additional curriculum for 10-50 participants each week covering military to civilian workforce topics, to include resume writing, interviewing skills, and job/degree searching- Mentored and coached transitioning soldier participants regarding future civilian career opportunities

Fayetteville, North Carolina

- Directed, managed, and coordinated 30-person department, including managing two budgets totaling over $40,000- Developed and implemented marketing strategies, including ad campaigns and sales promotions- Initiated and instructed bi-annual training seminars to inform, motivate, and increase efficiency of 30-member team - Advised and assisted committee in data analysis, strategic target marketing, and implementing University-wide innovative branding and promotion projects

Chapel Hill, Nc

- Maintained effective customer service and a working communication with over 100 contacts to coordinate all aspects of production for 12 ongoing projects- Managed and motivated 4-person team to meet 25 deadlines for 12 simultaneous projects quarterly - Prepared and delivered 30-minute training seminars to over 200 sales representatives annually- Developed and implemented new promotional sales pieces in a company-wide effort to increase nationwide renewals - Earned role of Webmaster by researching, developing, and initiating plan to reorganize and redesign company website to be completely customer-focused and user-friendly; executed all Webmaster duties while in Project Manager role

Doctor Of Business Administration (Dba), Strategic Management

Doctoral level courses including: - Business Research Methods - Strategic Allocation of Financial Resources - Strategic Supply Chain.

Masters Of Business Administration, Master Of Business Administration

Bachelor Of Arts (B.A.), Communication, Journalism, And Related Programs