Senior Brand Strategy, Product Management, and GTM Leader specializing in eco-conscious brands with a true story to tell. With a proven track record at companies including The North Face, where I led new functional organizations and drove innovation to achieve market success, I excel in scaling both billion-dollar enterprises and spirited startups through a special blend of merchandising insights, forward-thinking strategies, and cross-functional alignment. My experience has shaped me into a strong and engaging leader who uses fun and unconventional methods to build genuine relationships founded on mutual trust and transparency. Collaboration, sharing ideas, and continuous learning are what I enjoy most about leading teams. I am currently offering consulting services for both short-term projects and long-term roles, aimed at helping planet-positive brands—big or small—develop strategies that resonate with today's eco-conscious consumers.