Lindsey Gladden, Mmr Email & Phone Number

Lead customer and brand research initiatives, including market analysis, focus groups, and brand trackingCollaborate with marketing, merchandising, and enterprise teams to aggregate insights, ensuring alignment with strategic planning and driving visibility of customer behaviors, year-over-year performance, and business growth opportunities.

• Led cross functional teams across product, engineering, and marketing in the development and implementation of data driven strategic roadmap to build new membership-based networking platform for healthcare providers that increased the survey & advertising audience 3x over the 2023 reach.• Utilized qualitative and quantitative research, user experience research, industry trends, and competitive analysis to develop and execute product roadmap, resulting in an improvement in user retention and satisfaction.

• Designed and implemented the 2023 Shopper Learning Agenda, aligning research initiatives with business objectives, leading to a deeper comprehension of shopper behavior and better strategic decision-making through segmentations, multicultural strategies, trend analysis, and portfolio optimization. • Transformed primary and secondary insights into actionable commercial strategies, utilizing compelling storytelling and data visualizations to enable effective joint business planning with retail partners, influencing strategic direction and investment decisions.

London, England, United Kingdom

• Collaborated with executive leadership to align data driven strategy with overarching business goals and drive organizational growth and innovation across $30MM portfolio of SaaS products.• Consulted with global insights teams across industries to advise on insights best practices and utilized user experience research and industry trends identify new solutions needed to build best in class research capabilities.• Aligned cross-functional leaders on strategic roadmap and execution of marketing plans, ensuring coherence in driving success metrics across departments and owning P&L and resource alignment.

Plano, Texas

• Oversaw a $2MM consumer and innovation cross-functionally aligned insights agenda for Dr Pepper, Crush, and Schweppes brands, aligning strategies internationally to support marketing programs, brand strategy, campaign creative, brand performance, trends and innovation pipeline development.• Transformed Dr Pepper's brand strategy via consumer research and understanding, resulting in new brand tools and strategy grounded in consumer behavior.• Conducted a post-pandemic segmentation evaluation, informing revamped beverage category strategy to capture new consumer behavior and enhance retail partnerships.

Plano, Tx

• Led $2.5MM learning agenda for North America (US + Canada, food + beverages). Consulted with 200 + stakeholders across insights, marketing, category management, space analytics, advanced analytics, customer teams, and others to align on the most impactful initiatives across the portfolio to drive consistent learning and strategic planning, which resulted in 3 straight years of being voted by retailers as the #1 Shopper Insights team in Kantar rankings• Subject matter expert in uncovering growth opportunities through identifying unmet shopper needs and behaviors, leading to major redesigns of stores including the Salty Aisle, the front end, the grab and go food section, Hispanic small format strategies and the chilled food section in major retailers • Consulted directly with retailers such as Amazon, Wal-Mart, Target, 7-11 and Dollar General as expert in shopper behavior to help them better understand how the behavior of their shoppers impacts their store design, merchandising, and new format launches

Dallas/Fort Worth Area

• Executed quantitative and qualitative research projects from RFP to final presentation for marketing department clients across consumer and mass business teams to evaluate messaging, products, promotions, win-back strategies, and advertising materials. • Revamped $1MM Verizon national brand tracking program, which trends consumer attitudes, behaviors, and perceptions of both customers and prospects for mass market and mass business on a weekly, monthly, and quarterly basis.

Greenville, South Carolina

• Responsible for strategy & analysis of shopper marketing programs based on behavior of key segments, working directly with grocery retail clients and their CPG manufacturers• Maintain relationships with all levels of category management, analytic, and marketing teams within both the retailers’ and their CPG manufacturers’ organizations, to provide relevant in-depth analysis to assist in business strategies

Alpharetta, Georgia

• Provide support for: Fortune 500 Restaurant advertising testing; Fortune 500 Financial Institution Advertising and Brand Tracker, Hispanic Tracker, and Segmentation Studies; Fortune 500 CPG Company Brand Equity and Advertising Tracker, and Brand Extension Ad Hoc Analysis• Create, analyze, and write toplines, dashboards, and reports while exhibiting understanding of appropriate analytic tools to complete analysis of issues related to client needs and ensuring data consistency

Athens, Georgia

Conducted extensive qualitative research to understand the customer journey for eye care products. Conducted in depth interviews and user experience research to better refine online offerings for eye care products and research.

Waco, Texas

Managed survey tool execution and data validation in a national community collegecapacity study, in which the interest level of more than 210 US community colleges wasassessed and categorized for the purpose of identifying locations to implement neweducational partnerships.

Masters, Master Of Marketing Research

Bba, Marketing

Master Of Marketing Research, Marketing Research