Crafted engaging multi-format content (website copy, product photography, illustrations) as a Content Design consultant, enhancing user experiences and supporting product launches for diverse clients.•Improved client product offerings by 40% through in-depth user research and analysis, resulting in more tailored solutions and higher customer satisfaction in the custom printing industry.• Increased conversion rates and drove sales by 150% by integrating a self-service web-to-print platform in under 3 months, reducing customer service touchpoints and improving user experience.• Conceptualized and executed visual narratives that showcased product value, while crafting compelling written content that articulated unique selling propositions, resulting in enhanced brand positioning and accelerated product launches.

Crafted compelling visual and written content for multi-channel marketing campaigns across specialty brands, enhancing brand storytelling and user engagement in the custom printing industry.• Improved organic search rankings by 40% by collaborating with an SEO agency to optimize onsite content, resulting in #1 positions for multiple long-tail keywords.• Developed a comprehensive educational ebook on running successful scratch-off campaigns, showcasing product possibilities and inspiring customers, which resulted in a 14% increase in lead generation.• Boosted lead generation by optimizing the online instant quoting system through clear, intuitive microcopy and streamlined user interface design, resulting in increased customer engagement and a higher volume of qualified leads for print services.• Developed and implemented automated drip campaigns to nurture leads, streamlining the sales process and providing the sales team with higher-quality, sales-ready prospects.

Led content design and UX writing initiatives for a custom packaging manufacturer, driving significant improvements in user engagement, conversion rates, and brand positioning.• Led content design and UX writing initiatives for a custom packaging manufacturer, driving significant improvements in user engagement, conversion rates, and brand positioning.• Increased organic traffic by 225% by directing content creation in collaboration with an external SEO agency, resulting in Packlane securing the #1 search position for numerous long-tail keywords in the custom packaging industry.• Established Packlane as an industry thought leader by developing and implementing a comprehensive content plan, including directing all website and marketing campaign content, and creating brand voice guidelines.• Reduced customer complaints related to artwork issues by crafting clear, concise, and friendly microcopy for the online design tool, guiding users to identify and fix potential problems before production.