Serves as the key Ambassador to John's Island Club with a full understanding and commitment to the Club's history, culture and standards of quality. This position's critical deliverables are member recruitment and current member relations. Responsible for working with the membership to identify potential new members and converting referrals into new members. Also responsible for identifying and qualifying prospective new members independently for the Club to consider as potential members… Show more Serves as the key Ambassador to John's Island Club with a full understanding and commitment to the Club's history, culture and standards of quality. This position's critical deliverables are member recruitment and current member relations. Responsible for working with the membership to identify potential new members and converting referrals into new members. Also responsible for identifying and qualifying prospective new members independently for the Club to consider as potential members. Represents John's Island Club as a premier private golf club in the region to attract new members and increase the Club's recognition and awareness on local, national and international levels. An exciting, high profile position, remains close to the events and activities at the Club; is responsible for building effective relationships with club members and fostering the Club's high quality image in all interactions with prospects, sources, members, guests and staff, and within the local, national and international club communities. Show less

Consulting Services and Freelance Marketing, Advertising, Business Development.Industries Serviced:Private Clubs/Membership, Restaurants, Real Estate, Construction, Property Management

• Exceeded 2012-13 sales quota by 47%• Network with membership, guests, and community to maximize leads and referrals.• Solicit, negotiate and enroll new members through outbound sales efforts.• Conduct site tours, entertain prospects and Realtors at the Club, and host awareness and prospecting events.• Properly qualify prospects, present features/benefits that match prospect needs, and gain next-step commitment or closing. • Develop and execute programs to acclimate new… Show more • Exceeded 2012-13 sales quota by 47%• Network with membership, guests, and community to maximize leads and referrals.• Solicit, negotiate and enroll new members through outbound sales efforts.• Conduct site tours, entertain prospects and Realtors at the Club, and host awareness and prospecting events.• Properly qualify prospects, present features/benefits that match prospect needs, and gain next-step commitment or closing. • Develop and execute programs to acclimate new members to the Club. • Maintain current knowledge of competition pricing, categories of membership, incentives / promotions and amenities and what other clubs offer. • Develop and implement sales action plans. • Monitor and analyze the effectiveness of sales and marketing programs. • Maintain proper use of membership database, contracts and forms. • Effectively track lead source and lost business to understand business sources and loss reasons; utilize information to effectively guide marketing investments. • Provide high quality member service and commitment to exceeding expectations. • Establish and maintain communication with Realtors, Chambers of Commerce, etc.• Leads the creative team in the production of membership information for advertising, direct mail, internal distribution, website content and publications. • Develops, plans and implements strategies, both short and long range, to meet Club membership goals. • Develops and manages the marketing/membership operating budget and oversees advertising programs.• Develops concepts for marketing communication projects and makes recommendations that are in the best interest of promoting the Club • Acts as the PR Specialist and establishes and maintains a consistent Club brand image. • Assists with the production and distribution of a wide variety of reports, produces quarterly home sales and other membership reports as requested. • Ensures pertinent, timely and accurate information is presented to the membership Show less

• Exceeded 2010-11 membership sales quota by 1,000%• Responsible for promoting Kensington Golf & Country Club (KGCC) among its members and the Naples community, to develop the Kensington brand and to continuously facilitate the improvement of membership sales, member retention, member and guest revenues, and overall satisfaction of the Club community.• Develop and implement programs, projects, and activities designed to increase club membership, special events, and activities for golf… Show more • Exceeded 2010-11 membership sales quota by 1,000%• Responsible for promoting Kensington Golf & Country Club (KGCC) among its members and the Naples community, to develop the Kensington brand and to continuously facilitate the improvement of membership sales, member retention, member and guest revenues, and overall satisfaction of the Club community.• Develop and implement programs, projects, and activities designed to increase club membership, special events, and activities for golf, tennis, and fitness.• Develop and maintain relationships with numerous external constituencies. • Develop membership goals using relevant marketing data.• Facilitate the re-casting of the branding and image of KGCC consistent with the facility upgrades and its’ Mission Statement.• Assess the need for and make recommendations regarding membership classifications to help ensure that the needs of ever-changing markets are met.• Organize production of membership marketing collateral materials.• Follow-up on marketing efforts, member referrals, leads from staff, catering contracts, newspaper articles, lists, publications, etc.• Provide sales and other applicable training for staff members.• Maintain and update the KGCC website information for all departments.• Interact with local Chamber of Commerce, Realtor Associations and other community organizations to network and market KGCC.• Coordinate with the media in promoting Kensington.• Develop relationships with advertising and marketing associations.• Survey other clubs for information useful in setting and revising KGCC membership policies.• Develop and adhere to a departmental budget; after approval, monitors and takes corrective action necessary to assure that budget goals are attained.• Ensure that all documents being produced for KGCC are compliant to company standards.• Research the need for on-going sales promotions regarding demographics, market segmentation data, etc.• Develop and promote club activities. Show less

• Develop and implement a strategic marketing plan for the company and divisions.• Proactively pursue enhanced marketing representations and opportunities with strategic business partners e.g. developers, other non-competitive businesses with similar brand attribute and target markets, etc.• Manage and direct relationships with and the activities of the advertising and public relations agencies and marketing research firm to orchestrate their services into a comprehensive, unified… Show more • Develop and implement a strategic marketing plan for the company and divisions.• Proactively pursue enhanced marketing representations and opportunities with strategic business partners e.g. developers, other non-competitive businesses with similar brand attribute and target markets, etc.• Manage and direct relationships with and the activities of the advertising and public relations agencies and marketing research firm to orchestrate their services into a comprehensive, unified marketing program to ensure the achievement of annual strategies and sales goals of the company.• Create, recommend, develop, produce and implement on a timely basis all advertising and public relations programs, promotions and events, Broker outreach, newsletters, collateral, videos and other electronic marketing tools via the utilization of both in house and external marketing resources.• Plan and execute events ranging from home tours to large gala and fundraisers, intended to drive potential traffic to model homes.• Serve as the leader and facilitator of the Sales team in the development of marketing strategies and programs for multiple projects and corporate branding/ image building.• Serve as the primary media contact for the company by receiving press inquiries; determine the actual intent of the inquiry; convey the intent of the inquiry to the appropriate Executive Staff member; formulate the response to the inquiry to ensure the company is portrayed positively in the media.• Responsible for preparing, recommending, monitoring, and adhering to an annual marketing budget.• Evaluate and continually monitor all marketing program-related contracts and expenditures in order to achieve the best possible desired performance from all marketing support resources.• Maintain and enhance internal relationships with all Executive and Senior staff members relating to the exchange of information necessary to implement all marketing support resources. Show less

• Assisted in the redesign of company website and strategic development and copywriting for the site• Project managed, wrote and distributed on timely basis employee e-newsletter• Organized, wrote and managed on ongoing basis employee resumes, photo library and project data sheets• Assisted in writing and production of sales proposals and presentations, as requested by Marketing Director• Drafted and distributed press releases as needed; developed media relationships to… Show more • Assisted in the redesign of company website and strategic development and copywriting for the site• Project managed, wrote and distributed on timely basis employee e-newsletter• Organized, wrote and managed on ongoing basis employee resumes, photo library and project data sheets• Assisted in writing and production of sales proposals and presentations, as requested by Marketing Director• Drafted and distributed press releases as needed; developed media relationships to encourage media coverage• Managed advertising efforts in trade publications• Facilitated data mining projects to determine new targeted audiences• Project managed direct mail campaigns, including strategic development, writing, design, production, distribution and follow up• Managed all corporate marketing and print collateral• Organized company-wide recognition functions and events as well as tradeshow arrangements and travel Show less

• Lead Facilitator in the Proposal Generation Process• Handled all areas and issues relating to Trade Shows• Reengineered all Corporate Marketing materials• Led rollout of new Contact Management System• Assisted with the development of all Press Releases• Frequently coordinated Customer Meetings and Conferences• Coordinated, organized, and supervised all aspects of company Open House• Update Sales and Marketing Text Content for the Website• Continually maintained… Show more • Lead Facilitator in the Proposal Generation Process• Handled all areas and issues relating to Trade Shows• Reengineered all Corporate Marketing materials• Led rollout of new Contact Management System• Assisted with the development of all Press Releases• Frequently coordinated Customer Meetings and Conferences• Coordinated, organized, and supervised all aspects of company Open House• Update Sales and Marketing Text Content for the Website• Continually maintained and updated the Corporate Library• Arranged, tracked and budgeted all Corporate Business Travel• Consistently exceed both goals and expectations in all aspects of job description Show less

Front DeskConciergeAccountingGuest ServicesGuest Recognition Sales & Catering