Lindsey Lerit Email & Phone Number

Woburn, Massachusetts, United States

Lawrence, Massachusetts

1. Provide excellent member service; exceeding member expectations by creating a member-focused culture. Models relationship-building skills and listen first skills in all interactions.2. Recognize and promote member service, acquisition and retention as the primary responsibility of all staff throughout the association.3. Responsible for community outreach through grassroots outings, building relationships and partnerships with community leaders, local businesses, and local government and the membership acquisition work that is key to the sustainability of our member-based organization.4. Fosters a climate of innovation and implements membership strategies that support recruitment of new members.5. Develops and achieves monthly, quarterly, and annual membership enrollment goals identified in each of the branch’s annual operating plans.6. Actively participates in the development and management of the annual membership budget process and monitors monthly financial reports to assure that revenue targets are met or exceeded and takes appropriate action to correct variances.9. Analyze membership data and produce periodic reports and weekly dashboards for appropriate staff and stakeholders. Utilizes an active data analysis process for ongoing predictive modeling of membership trends.10. Maintain expenditures within established budget guidelines.11. Work closely with the Marketing and Communications department to coordinate all membership promotional efforts and campaigns throughout the year to achieve monthly & annual goals12. Responsible for maintaining current corporate memberships, as well as consistently recruiting more corporate memberships from the service area.13. Train and supervise membership staff at all branches in regards to membership sales, delegate appropriate responsibilities to staff in order to accomplish membership goals, work as an integral member of a management team, and have the ability to successfully handle a variety of functions.

• Oversees all aspects of member acquisition, retention and engagement for the Andover/North Andover YMCA.• Developed a geographical expertise of the potential areas for acquisition and penetration.• Successfully improved the financial net of the Andover/North Andover YMCA by over $300,000 to date. • Increased total membership units to date by 3,419 units which is an overall growth of 47% in membership.• Developed and implemented tools and resources for a comprehensive membership recruitment, marketing and retention plan for the entire Merrimack Valley Association. • Created a successful membership sales and customer service model as well a quality standards policy.• Hires, trains and mentors membership services staff and membership coordinators.• Exceeds monthly membership acquisition goals on average by 3%.• Maintains expenditures within established budget guidelines, while completing all budget reports, projections, statistics and drafts in a timely fashion.• Develops, spreads, monitors and forecasts a membership budget of $4.5 million.• Builds strong, collaborative relationships with organizations and business throughout the Merrimack Valley.• Recruited and coordinated volunteers for programs and fundraising. • Created a monthly and annual comprehensive membership tool that tracks the success/failures of marketing campaigns for future planning.• Developed a bi-monthly tool to analyze membership acquisition and retention to help proactively identify areas for concern or improvement as well as to ensure that goals and objectives are met.

Peabody, Ma

• Supervised membership and of four YMCA facilities.• Successfully improved the financial net of the YMCA of Metro North through membership by $52,000• Increased total membership units by 6% in Lynn; 2% in Peabody; 21% in Saugus and 17% in Melrose• Developed, spread, monitored and forecasted a membership budget of $4.9 million.• Successfully led the Association strategic efforts to align membership fee structure throughout the branches.• Developed and implemented membership acquisition, retention and recognition policies and procedures across all branches.• Assisted in the development and implemented an association wide bank draft and cash handling policy. • Lead a culture of exceptional member service and worked with all staff to develop or enhance programs to ensure the needs of membership and the community were met.• Developed and implemented an Association wide on-boarding training process and monthly in-house trainings to provide the right tools staff needed to be successful. • Trained and developed staff on exceptional membership service and relationship-building skills.• Ensured all membership and marketing efforts are consistent with the Association’s mission, strategic goals and community needs.• Analyzed membership data to develop enhanced member service strategies and ensure the successful implementation of coordinated marketing and outreach efforts. • Counseled and supported Branch Executives to achieve budget and statistical member targets.• Increased community collaborations, corporate partnerships and community-wide member involvement activities.• Developed and coordinated a successful “value-added” member benefits program.• Conducted member and program surveys. Worked with staff to develop action plans in response to the results.

Springfield, Massachusetts

• Developed and launched the AYP website through database integration and reconciliation, page layout and design, content conception and placement, and MyAYP professional member network.• Strategically aligned communication plans to the AYP Mission and Purpose Statement to increase member retention, education and awareness. • Initiated social media marketing efforts and a standardized dashboard used to monitor and report overall value and utilization. • Launched new forms of engagement to members through the use of webinars and the AYPBuzz Blog. • Provided marketing and communications support for meetings, events and conferences.• Trained YMCA Professionals on effective methods of communication through social media, digital media and direct marketing.• Gauged website utilization through SEO tactics and Google analytics to increase web traffic flow. • Developed and maintained relationship with key stakeholders, members, Chapter Leadership and partnering organizations.

Boston, Ma

• Developed and independently executed Marketing Plan which included cultivating a geographic expertise and analysis, budget management, content development and creative design as well as list segmentation and procurement• Researched and initiated new marketing efforts based upon member feedback and historical analysis to successfully increase membership and program attendance• Aligned efforts to maintain brand awareness and marketing consistencies • Solicited corporate sponsorships and donations for the Annual Reach Out Fund • Fostered relationships with key media outlets and local businesses allowing for the creation of comprehensive ad campaigns and collaborative partner events to solidify community presence

Boston, Ma

• Oversaw aspects of all marketing initiatives for over 140 annual medical meetings, to include: geographic expertise, analysis, budget, creative concept, graphic design, production, vendor relations, list segmentation and procurement, web integration and reconciliation.• Developed, spread, monitored and forecasted an operational budget of $4.5 million.• Analyzed, compiled and interpreted learning’s from comprehensive market tests and developing trends in order to create new communication opportunities. • Championed marketing efforts for 20 new Pri-Med specialty programs from concept to launch; based upon industry needs and market trends.• Created the department model attendee acquisition, non-responder and attrition strategy. • Integrated standard procedures with internal clients and outside vendors to keep systems organized. • Directly managed, trained, lead and mentored a staff of two Marketing Specialists and a Marketing Coordinator.

Boston, Ma

• Independently managed and executed marketing initiatives for 30 annual medical meetings including all promotions, communications, geographic awareness, analysis, and budget• Managed and updated web content with program, session, faculty, staff and product information • Created and executed marketing campaigns for the launch of 10 new Pri-Med regional programs• Responsible for creative design and layout of the full conference brochure