Lindsey Mcneely Email & Phone Number

Boston, Massachusetts, US

San Ramon, California, US

• Oversee MarTech stack from contracting and onboarding to administration and management.
• Optimized FY25 Marketing Operations budget by reducing duplicative technologies in MarTech stack — totaling more than $75k in savings.
• Designed and implemented Lead Scoring and Revenue Lifecycle models from the ground up, leveraging data analytics and cross-channel insights to establish a framework that accurately tracked and attributed customer.
• Achieved a 67% increase in overall operational efficiency, contributing directly to the organization's bottom line and positioning the company for sustained growth — recognized for a proactive approach to.
• Pioneered the development and implementation of an advanced marketing attribution model, leveraging data analytics and cross-channel insights to provide a nuanced understanding of customer touchpoints — resulting in a.
• Elevated database health by implementing rigorous data cleansing and enrichment strategies, and through meticulous oversight and systematic improvements, achieved a 36% increase in data accuracy and completeness.

I took time off while I bred my Australian Shepherds. Bella had 9 puppies on February 3, 2022 and they all were placed into their furever homes by May 2022. You can still see adorable puppy pictures on the site!

New York, NY, US

• Supported internal agency market directors by leading digital and integrated communication teams for multiple top-tier healthcare and energy clients through industry and company research, management of client Marketo.
• Directed digital channel strategy as part of a larger, multi-channel integrated campaign executed via Marketo for power and energy industry client — resulting in 87% form submission rate, open rate of 34%, and 48% lift.
• Led HubSpot adoption strategy and implementation team to build capabilities and processes for lead capture and scoring, increasing site conversions from 3.5% to 8.4%, while building a more efficient database.
• Identified opportunity for advanced audience segmentation and led team to develop and implement nurture program strategy using Marketo, which increased email engagement by 23% and produced 4 new audience segments for.
• Performed rigorous A/B testing via Marketo for non-profit museum client, improving landing page conversion on company site by 187%.
• Conducted sales-marketing alignment workshops which led to development of sales enablement toolkits for healthcare client, resulting in $65M in sales pipeline.

Alphen Aan Den Rijn, NL

• Responsible for planning and implementation of marketing programs and projects in Marketo and Salesforce (SFDC) that supported organizational business objectives for 3 verticals within the company’s health and research.
• Revised lead scoring programs in Marketo for 3 lines of business increasing SALs by 32%.
• Directed team of 3 to provide Marketo + Salesforce support to enable the full lead life cycle process, including lead scoring, lead management and revenue cycle modeling for Health vertical.
• Led team to create and implement digital components of the integrated marketing campaign strategy for 2 lines of business in Health vertical.

• Client 1 - Pardot: Implemented marketing automation: Lead scoring and grading, progressive profiling, database clean-up, list segmentation, dynamic content, engagement programs, landing page & email templates, and forms.
• Client 2 - Pardot + Salesforce: Created engagement program templates (7), designed nurture campaigns, developed email templates (12), built landing page templates (8), set up lead scoring and grading, social.
• Client 3 - HubSpot + Salesforce: Integrated and optimized website for lead generation. Created & implemented lead management process and worked with sales to develop SAL. Also developed and implemented social media.
• Client 4 - Marketo: Created and tracked end-to-end campaigns in Marketo, which was synced with Salesforce. Responsible for demand generation strategy behind digital campaigns, and reported on KPI's such as MQL's.

Dallas, Texas, US

• Informed and executed digital marketing strategy for multiple client accounts in the B2B healthcare and tech industries, with an emphasis on inbound marketing and marketing automation.
• Focused on executing client marketing and campaign strategies primarily using marketing automation systems such as Pardot, HubSpot, Salesforce, and included Google Ads, paid and organic social and content marketing.
• Created new wireframe templates, copy and linking strategy for client’s website redesign — project managed team of 4 to launch new WordPress site.
• Analyzed all digital channel data and created monthly client reports — including recommendations for optimization.
• Learned and implemented StoryBranding Methodology with all clients.
• Managed the setup, day-to-day execution, and optimization of marketing campaigns for clients across automation platforms (Pardot/HubSpot/Salesforce) with a focus on conversion for healthcare practice clients.

New York, US

• Supervised 9 industry group marketing strategy managers in the planning and execution of multi-channel lead nurture campaigns that drove sales qualified leads to support $2B in annual revenue.
• Ensured all marketing campaigns were contributing to lead generation and were optimized for conversion.
• Responsible for tracking, measuring and analyzing campaign performance, and optimizing overall program effectiveness in Marketo, Salesforce and Google Analytics.
• Managed industry group media buys and implemented A/B testing to ensure optimal performance of PPC, paid social and other digital ad campaigns. Analyzed reporting data to continually optimize digital campaigns and.
• Conducted Sales + Marketing Alignment workshop to get teams on the same page. Planned 2020 “Nurture Campaign Schedule” — ensuring that all industry groups’ sales cycles and seasons were accounted for.
• Project managed major initiatives such as the company’s website redesign and multi-channel lead nurture campaigns using Workfront and Trello as a PM system. Led weekly status meeting for marketing team.

• Conducted Sales + “Marketing Alignment Workshop” to help with: The development of buyer personas; construction of an integrated messaging strategy; establishment of SLAs and creating a shared pipeline. Also defined.
• Complete digital marketing campaigns across 5 different industry segments globally. Common action items included: Content creation, email/landing page/form development, scheduling social posts + ads, marketing.
• Performed content marketing and sales collateral audits. Used benchmarks to create a digital content strategy that increased MQL conversion. Also created a sales/marketing collateral library for sales enablement.
• Conducted website/SEO audit and created an SEO Optimization Plan. Worked through tasks and bugs with team members to help execute the plan (project managed using Asana).

Los Angeles, CA, US

• Managed creation of PR and digital marketing assets for B2B marketing & paid media campaigns.
• Increased quarterly media impressions to 500M by implementing a comprehensive PR plan, including a digital content strategy, partnerships to showcase client case studies, and alignment of communication efforts with.
• Provided creative messaging solutions to the executive team for profile feature stories in Forbes, and INC.com.
• Developed and executed corporate event strategy for tradeshows and tent pole events such as Cannes Lions, Sundance, SXSW & CES. Implemented event tracking/ROI measurement processes for program planning and strategy.

• Created public relations and integrated marketing plans that resulted signing new clients to the agency, and expanded current clients’ PR plans to include a digital aspect and strategic partnerships.
• Managed clients in the technology, digital video, and branded content industries. As AE, I oversaw clients’ large-scale campaigns, partnerships with Fortune 500 brands, corporate branding, social media and overall PR.
• Mentored and worked alongside junior agency staff as we tracked impressions and performance for accounts.
• Wrote press releases, pitches, media briefs, product messaging, campaign proposals, and secured speaking ops.
• Managed media relations, and press opportunities for clients, including media training for executives.

• Performed marketing research and developed strategy for the chapter to increase its current member and donor involvement, and reach a new segment of potential members and donors.
• Created digital and print collateral for donor marketing campaigns, managed newsletter, website updates.
• Managed social media accounts, and ran digital and traditional campaigns for the Foundation’s events such as the Night of Hope Gala, #GivingTuesday, and the Walk to End Lupus Now.
• Wrote copy for annual appeal, Gala Fundraising collateral, #GivingTuesday, and other fundraising campaigns.
• Coordinated fundraising events, health fairs, member conferences and retreats, donor parties and more.

Dallas, Texas, US

• Prepared department marketing materials including newsletters, brochures, web content and press releases.
• Served as a liaison between corporate departments for the planning of employee and patient communication programs.
• Served as department representative for special projects such as the go-live of a new EHR system, and The ER Customer Satisfaction Project.

Managed content development and production strategy for two online healthcare publications. Oversaw creative and copy production for broadcast and online news.

Dallas, TX, US

Coordinated communication for the unit under the supervision of doctors and nurses in the pediatric ICU.Ordered labs and diagnostic testing for patients, and submitted daily unit analysis reports to the hospital operations team.Assisted families and visitors with navigating hospital services and departments. Trained new employees on unit procedures.

San Francisco, CA, US

I managed relationships with clients looking to host events in our spaces, and coordinated vendors according to client needs. I was also responsible for day-of event coordination and management, and follow-up to ensure client satisfaction.

US

Edited all sports copy for AP Style, worked efficiently on a tight deadline and managed a staff of writers and photographers.

Completed 3 Years, Communication, General

Bachelor Of Science (B.S.), Communication, Public Relations

High School Diploma