Lindsey Mcrae Email & Phone Number

A communications graduate with significant marketing experience in content strategy and creation, customer success, account management, project management, AI tools and data analysis. I’ve helped create and carry out full-scale campaigns across distribution channels like social media, email, landing pages, blogs and more.Additional words others have used to describe me: Chill, adaptable, optimistic, a unicorn.PROFESSIONAL SKILLSSocial Media Management- Developing and executing comprehensive social media strategies across multiple platforms, resulting in a 30% increase in overall engagement and a 125% growth in followers over a year period.- Monitoring social media trends, analyzing key metrics and providing actionable insights to optimize content strategy and drive continuous improvement. - Implementing influencer marketing campaigns, collaborating with industry influencers to expand brand awareness and reach new target audiences. - Spearheaded the launch of a new platform for a company, growing the visibility from zero to 25,000 monthly impressions within the first six months.Content Production- Conceptualizing, editing and producing written and visual content for clients with the goals of increased views, engagement and conversion.- Overseeing content calendar creation and management, ensuring alignment with broader marketing objectives and seasonal campaigns.Copywriting- Completing copywriting projects for researched blogs, websites, emails, digital ads and social media, following content requirements in terms of style and project specifications. - Crafting compelling brand messaging copy resulting in improved social media engagement rates by 50% and email open rates by up to 30%.Community Management & Customer Service- Developing and Implementing a proactive community management strategy, fostering meaningful interactions and building relationships with followers to increase brand loyalty and advocacy. Project Management- Collaborating closely with agency teams to provide technical guidance and strategy for content via social media, influencer campaigns, web content and email campaigns.- Utilizing project management tools such as Asana, ClickUp, Notion or Trello to organize and prioritize tasks, streamline workflows and ensure the efficient execution of social media initiatives.

Listed skills include Adobe Creative Suite, Public Speaking, Social Media, News Writing, and 16 others.

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  University Of South Carolina-Columbia

  Journalism: Visual Communications, Photography