Lindsey Messenger Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pa, Us

Delft, Zuid-Holland, Nl

Previously worked as a Product Designer & Researcher on a global coworker facing in-store product-picking application, and Android notifications, within fulfillment. Since Jan 2024, I am now the Product Designer & Researcher for IKEA's Live Shopping product, on ikea.com across 20 global markets – the product sits within UGC (user generated content) and growth & marketing on the customer facing side of the business.

• Creative branding and design including photography, graphics, and logos utilizing web-based platforms and software including, Photoshop, InDesign, Illustrator and Squarespace• Content creation including blog posts, “product” reviews, videos and social posts (Instagram, Facebook & Pinterest)• Prepared and executed a social media & market strategy to expand my social following across all platforms to more than 20,000 cross-platform followers• Website developer and graphic designer for all blog posts, updates, and social media forums• Create consistent original content via social scheduling strategy, to reach the optimal targeted audience based on market research and follower activity• Developed brand based on market research, SEO tactics and traffic analysis/measurement.• Manage and negotiate domestic / international sponsorship, collaboration & ambassador relationships• See projects through the entire design process; from creative concept to mockups, finished design assets and final production files, while ensuring design consistency and quality across all platforms and assets

Interim period between end of General Assembly UXDI program and full-time position. Also included a relocation to Philadelphia, PA.

Alpharetta, Ga, Us

• Redesigned Atlanta, Georgia based, UX consulting company OneSpring’s Careers page to provide an accessible, well-tailored and user-friendly application process through an updated long scroll page featuring six content blocks and a dedicated job posting page, disseminated from user interviews and survey responses (across two surveys)• Led client interviews to gain insight into needs, wants and frustrations surrounding OneSpring's current Careers page and the business goals of their updated page, relating to attracting highly specialized UX and design expert applicants• Partnered with OneSpring stakeholders, including the CEO and a Senior Consultant, to create a high–fidelity Careers page that provided more transparency between the agency and potential employees & consultants by promoting Design Thinking and user-centric design• Conducted a 1-hour design studio with team to rapidly produce design solution iterations through three rounds• Designed, documented, and maintained usable Figma component library and web interaction patterns

New York, Ny, Us

• 12-week, 600+ hour User Experience Design career accelerator focused on user-centered research, design methods and best practices, testing methodologies, team collaboration and client relations• Six projects spanning a 12-week period, including a client- focused project to redesign the careers page for Atlanta based UX consultancy OneSpring

Interim period between last position at Conservation International and bootcamp program start date

Arlington, Virginia, Us

• Advocated for user centric design thinking through the development of a centralized design system stemming from visual design A/B testing, back-end strategic direction to support all levels of customer acquisition, transformation engagements and retention (in partnership with the development team) and conversion rate optimization across digital and mobile channels• Interpreted business challenges and provided clear, efficient, and accountable systematic design recommendations to improve customer journeys, user experience evolution and value delivery across mobile, web, social and email cross functional messaging• Partnered with internal and external stakeholders to drive discovery, research, analysis, and UX and UI recommendations to identify market segment and target user problems, and execute improved customer experiences

Portland, Oregon, Us

• Community management, content strategy and creation, and graphic/photo editing as needed across cross-platform accounts (with a focus on Facebook and Instagram)• Management of $10k monthly social budget, and allocation of those funds across Facebookand Instagram surrounding organic and client related content and campaign promotions• Contribute to the strategic thinking of Brand and Content team by exploring and executing unique content solutions to activate Contributor and Influencer partners, elevating brand objectives, and the needs of the larger Outdoor Project community

Variety of freelance design projects (concept through execution) encompassing presentation design, digital illustration, resume design, logo creation, event invitations, poster design, digital/web and print.Experienced in branding, communication design, digital illustration, content creation, and more. Expertise knowledge in Adobe Creative Suite (including Photoshop, Illustrator, InDesign and Lightroom, with some experience in Dreamweaver & HTML).

Also relocated back to Portland, Oregon during this time

New York City, Ny, Us

• Developed processes, workflows, and brand visuals & the creation of a new DAM product, determining final “pixel-perfect” UI across PVH’s internal & external communications; while maintaining the integrity of PVH’s 140-year brand in a visually systematic way that ensures a holistic, consistent experience for product & marketing materials• Part of PVH’s new Corporate Communications Hub, partnering with internal business stakeholders as branding “subject matter expert” leading and developing UI libraries and templates, as well as conducting visual presentations and critiques to fulfill PVH’s product vision and corporate brand experience across the brand portfolio and global teams in Amsterdam, Toronto, Hong Kong & Montreal • Worked closely and collaboratively with SVP of Creative Services, Sr. Director of Digital Marketing, Corporate Responsibility, and Investor Relations teams to execute mockups and final packaged designs, including specs, for external agency partners and third-party vendors to ensure a unified experience from print to mobile and UX focused micro-sites for Corporate Responsibility, Sustainability and Annual Reports• Advised on end-to-end design and product planning of user-centered mobile app for retail division, ensuring a unified experience for 40,000 global employees to receive updates, news, career opportunities and people & culture services

• Work independently to spearhead the redevelopment, design strategy, and digital design solutions for eCommerce site through providing design thinking and conception of a new homepage and visual assets across category pages• Rapidly produced creative concepts and big picture thinking campaigns supporting an improved end-user experience and the delivery of pixel-perfect specs across multiple verticals including email campaigns and website assets• Saw projects through the entire design process, from creative concept to final production to handover, including sketches, mockups, and finished assets

New York, Us

• Contributed strategic creative decisions and took responsibility for quality and execution of product portfolio to develop and execute on-brand print and digital assets in line with best practices for social, search engine optimization (SEO), email marketing, product sell sheets, and PR materials• Responsible for concept and creative execution of print and digital products across Christopher Radko, Rauch Industries, and client private label product lines, through the creation of original artwork, illustrations and typography that supported the vision of the executive team and UX/UI best practices• Supported product design team through generating design specification documentation and coordination of production needs across the development of a 1,500-piece SKU plan for clients such as CVS, Target, and KMART

London, Gb

• Lead concept, design & content for APEX/Be Brasil’s profiles resulting in engagement from 500+ Facebook fans, 200+ Instagram, and 950 Twitter followers in less than 2 weeks through developing a reusable, pixel perfect design system, executing day-to-day design of high volume digital creative assets, anticipating and problem-solving executional issues• Ensured continuity in visual messaging across all digital channels presentations, and campaign recap documents through providing in-house graphic design capabilities, photo retouching skills, researching industry trends for timely digital innovation, and strong coordination skills with Creative and Digital Marketing teams• Grew global social for TRESemmé & Smirnoff across 40 markets through tracking, designing, and managing asset development, project timelines and analytics, successfully developing market strategy against industry competitors

Los Angeles, Ca, Us

• Partnered with account teams to understand client business goals and reduce client costs through maintaining brand standards and consistency of message and design across presentation materials, and managing and distributing marketing assets for brand events, campaigns & product launches• Part of a 7-member cross-functional team that defined, designed, and built Audi’s viral digital campaign “The Challenge” with Star Trek actors Zachary Quinto & Leonard Nimoy, maintaining the consistency of messaging and championship of high-quality design standards within the brand’s new product line• Part of a 3-member team that launched and lead the execution of Nivea’s impactful 100th Anniversary brand story with spokeswoman Rihanna, resonating with the brand’s target audiences in Hamburg, Milan, and Paris• Managed, designed & published editorial content, visual assets, and content calendar for Habitual Denim’s “The Habit” blog, strengthening and expanding brand image, awareness and engagement

Winter Wonderland featuring Shutterstock’s Pixels of Fury - Los Angeles, CA (December 12, 2012)* Design committee: responsible for concepting and creating venue/event decor.* Managed AIGA member and non-member guest check in and beverage tickets.____________________________________________________________________________________Fashion's Night Out Los Angeles - Saks Fifth Avenue, Beverly Hills, CA (September 8, 2011)* Helped with VIP list and guest check-in for entry to event. ____________________________________________________________________________________"City of Perris 100 Year Centennial Gala" - Perris, CA (March 2011)* Helped with event tent set-up, including but not limited to: unpacking commemorative glasses, linens and place settings for tables, candle and centerpiece design for tables, and adding ticketed/prize winning chairs to each table.* Event entry, helping guests find their assigned tables.* Gift bag distribution for and to departing guests.____________________________________________________________________________________"Bowling with the Stars with Rick Fox and Cheryl Burke" at Bowlmor Lanes - Orange County (November 2010)* Helped with VIP list and guest check-in for entry to event. * Helped with any other misc. duties throughout duration of event.____________________________________________________________________________________Newport Beach Film Festival (April 2010)* Helped staff the various festival premiere after parties.* Worked in the hospitality tent for actors and directors.

New York, Us

• Completed press related duties (including ordering broadcast clips and amending press website) for TV series on the network including/but not limited to, Sister Wives, Sarah Palin's Alaska, LA Ink, Kate Plus 8, Cake Boss, What Not to Wear, Say Yes to the Dress, and Little People, Big World• Compiled daily press reports for multiple TV series to track the scope of coverage in multiple outlets, demonstrating successful press buzz• Watched for print, online, and broadcast media coverage for multiple TV shows• Compiled status reports for weekly Communications Team meetings, to maintain up-to-date information for the company

Los Angeles, Ca, Us

• Completed projects for assigned clients, including: Audi, M·A·C Cosmetics, PMG (Pure Management Group), Pernod Ricard, Gillette, Nintendo, and ACMA (Academy of Country Music Awards).• Updated client media coverage grids to track the scope of coverage in multiple outlets and acquiring impression and ad value numbers, demonstrating successful press buzz and reports.• Watched for media coverage for clients and their events and promotions to help increase audience attention.• Amended media contact grids to help expand potential coverage for clients.• Created public relations writing materials, including press releases and pitches, to ensure successful media coverage of clients' products and services.

Us

• Assisted President/CEO in all aspects of event production at private & corporate events to ensure successful client relations and productions. • Corresponded with vendors including photographers, video, catering, decor, etc. to create successful, well designed and trend setting events.• Allocate event items/materials, compiled press kits, invite mailings, guest lists, marketing, event and promotional materials for current & potential clients.

New York City, Ny, Us

• Developed new aesthetic changes for the CityWalk and theme park retail stores, increasing visitor interest and store sales• Expanded awareness of products available for sale in the theme park through the creation of unique vending cart designs for Corona beer brand• Attended weekly Creative team meetings and helped concept remodeling and signage projects for new and current CityWalk stores, restaurants, venues and architecture, to increase visitor attendance

Bachelor Of Fine Arts: Graphic Design & Bachelor Of Arts: Communication Studies

Certificate, Uxdi (User Experience Design Immersive)

Non-Degree, Branding The 2012 London Olympics (Travel Course Through Chapman University)