Lindsey Simcik Email and Phone Number

I love helping clients make their digital shelf better and stronger. E-Commerce data is changing while retailers are changing and the data is getting good! I love finding those data insights that drive strategy. Self-proclaimed Salsify super fan: Any challenges syndicating content? Let's brainstorm how to find a solution. Account set-up to syndication and everything in between I've seen it and love to use it for good.Lead strategist for the Digital Shelf Shop. We are taking our clients product pages on retailer.com sites to new levels through data and shopper focused strategies. Self-proclaimed Salsify super fan: Any challenges syndicating content? Let's brainstorm how to find a solution. Account set-up to syndication and everything in between I've seen it and love to use it for good.I love helping clients make their digital shelf better and stronger. E-Commerce data is changing while retailers are changing and the data is getting good! I love finding those data insights that drive strategy. Self-proclaimed Salsify super fan: Any challenges syndicating content? Let's brainstorm how to find a solution. Account set-up to syndication and everything in between I've seen it and love to use it for good.Lead strategist for the Digital Shelf Shop. We are taking our clients product pages on retailer.com sites to new levels through data and shopper focused strategies. Self-proclaimed Salsify super fan: Any challenges syndicating content? Let's brainstorm how to find a solution. Account set-up to syndication and everything in between I've seen it and love to use it for good.

Lead strategist for the Digital Shelf Shop. We are taking our clients product pages on retailer.com sites to new levels through data and shopper focused strategies.Self-proclaimed Salsify super fan: Any challenges syndicating content? Let's brainstorm how to find a solution. Account set-up to syndication and everything in between I've seen it and love to use it for good.

Lead and execute all brand digital marketing activities to help generate brand awareness and lead generation for B2B and B2C programs, including web sites, email marketing, social media, search and ecommerce marketplace advertising.Led, collaborated and managed all digital initiatives associated with an all-new company website, including strategy, agency partner selection, UI/UX and content deployment, project management and budgeting, resulting in improvement in site metrics -- including lead generation, engagement, time on site and bounce rate, live chat functionality and Hubspot integration.Collaborated with senior leadership to launch and develop new eCommerce sales channel, actively managing products and product listing pages on Amazon, Wayfair, Home Depot, and Lowe’s; which have resulted in triple digit year over year growth each year and created multi-million dollar sales growth.Identified and implemented Salisfy, a product information system to reduce new product to market speed by 4 weeks. Currently hosts over 1,000 skus, product data, marketing copy, PDFs, and images. Answer all customer questions and reviews for all partner’s product pages. Report to product, quality control, and executive teams on trends and identify improvements on products, product pages, and installation resources.Founded cross functional report to improve visibility to order processing and accuracy.

Actively manage over 900 products and product listing pages on Amazon, Wayfair, Home Depot, and Lowe’sCreated additional and updated product images, installation videos and content for more detailed product pages and rich content product sections

Managed national restaurant brand clients’ 15 plus email projects per month. Including: design, messaging, programming, campaign results, and future strategic recommendations.Led team members and or outside vendors to problem solve and execute highly technical solutions.

Worked with national and regional restaurant chains focusing on increasing customer engagement through eclub strategies and online tactics.

• Managed the email campaigns for six products including an emphasis on subscription renewals, promotional offerings, and event RSVPs.• Created a brand identity for five government directories, including new logos, web pages, and sales materials.• Expanded the social media footprint by content marketing for First Street and increased Twitter followers by 40%. • Led a team in revamping the website on a strict budget to create a better user experience generating over 200 trial sign-ups.• Created a bi-monthly newsletter with a consistent readership of 2,000 views• Managed Google Adwords paid search advertising

• Interpreted salesforce.com and eloqua.com to measure and track effectiveness of marketing initiatives.• Developed and maintained monthly reports to measure the effectiveness of sales leads and formulated suggestions for future deployments.• Created and implemented an aggressive print and online advertising campaign in six trade publications. • Liaised with sales teams and operations in seven regions to ensure flawless execution of campaigns.• Secured alliances with seven other firms for brand awareness contests, including an annual video contest and a tradeshow promotion valued at $100,000.

• Distributed 1,000 tickets for underprivileged children s to Charlotte Motor Speedway’s Summer Shoot Out Series.• Assisted in developing a series of national sponsorship contracts at 8 speedway sites to fund 13 NASCAR Sprint Cup Series weekends.• Assisted with national clients and SMI Speedways to provide the most effective sponsorship platform

• Wrote and implemented executive marketing plan for men’s 2008 soccer season. • Coordinated Chalk Talks to have coaches and administration speak to large university donors before men’s home games.• Worked with corporate sponsors and other organizations that were a part of men’s basketball games.• Collaborated with school officials and NCAA representatives throughout first and second rounds of 2009 NCAA Men’s Basketball Tournament