Community Marketing Lead & Cross-Functional Project Manager
CurrentLeadership & Strategy: Held dual roles as Community Marketing Lead and cross-functional project manager, trusted by C-suite to spearhead high-impact initiatives.Key Campaigns & Achievements: • Directed a welcome video series and milestone email campaign for 130M members, achieving 500K video views, 51.8% open rates, and 1.3% clicks. • Led a record-breaking SSA email campaign, generating $196K in one day (+318% issuances). • Delivered Veterans Day initiatives, driving ~$1M single-day revenue, 3X email CTR, and 100K blog visits. • Built a 50+ asset content library, redesigned the B2B website, co-managed agency partnerships, and served as a core member for the ID.me Rx GTM launch.Special Projects: • Developed a CIO pitch deck, launched Highspot for sales enablement, optimized engineering sprint planning, and supported fraud operations during high-demand periods. • Streamlined vendor management processes, saving $2.5M in contract reviews.