👋🏻 Lindsey O'Donnell Email & Phone Number

Pittsburgh, Pa, Us

As the Senior Director of Digital Marketing at UPMC, I spearheaded the implementation of an always-on digital marketing approach, revolutionizing our marketing communications platform. Leading a team of marketing professionals, we transformed the organization's digital strategy, making it dynamic and responsive.Key achievements include:• Championed always-on digital strategy for continuous audience engagement.• Developed comprehensive media strategies leveraging SEO, Paid Search, Email, and more.• Seamlessly integrated digital efforts with broader company objectives, boosting brand awareness and patient engagement.• Maximized impact and ensured cost-effective spending by managing budget allocation across digital channels.• Analyzed performance metrics and utilized data-driven insights to enhance patient experiences.• Elevated UPMC's digital presence and improved service accessibility, reinforcing our commitment to exceptional patient care.

Pittsburgh, Pa, Us

At UPMC, I spearheaded the integration of cutting-edge marketing technology, including Salesforce Marketing Cloud, to drive growth across digital assets. Collaborating with senior leadership, I set annual digital strategy goals and achieved consistent year-over-year growth. Key achievements include:• Led campaigns for new patient acquisition via SEM, retargeting, and Facebook advertising.• Built SEM team to drive volume and potential patient acquisition.• Implemented advanced technologies for mobile-first customer experience enhancement.• Launched personalized consumer journey marketing with Salesforce Marketing Cloud.

Pittsburgh, Pa, Us

• Coordinate between clients and digital marketing teams (web, email, social media, apps, SEO/PPC, analytics).• Develop effective digital campaigns to meet client objectives.• Ensure consistent messaging across all digital platforms.• Execute the company's online marketing strategy within budget.• Manage online branding, communications, and campaigns.• Keep updated on digital trends for effective communication.• Improve content and conversion on digital properties.• Oversee projects across various online channels.• Identify and prioritize digital marketing objectives.• Foster strong client and internal relationships.

Responsibilities:Childcare and Development:Provide attentive and loving care to children, ensuring their safety and well-being.Create a nurturing environment to foster growth, learning, and exploration.Engage in age-appropriate activities to stimulate cognitive and emotional development.Assist with homework, school projects, and extracurricular activities as needed.Nutrition and Health:Plan and prepare nutritious meals and snacks, considering dietary preferences and restrictions.Monitor children's health and hygiene, including baths, grooming, and medical appointments.Administer medications and provide care during illness or injury, seeking medical attention when necessary.Household Management:Perform light housekeeping tasks to maintain a clean and organized living environment.Manage household schedules, coordinating appointments, activities, and family events.Effectively manage household finances, including budgeting for childcare and maintenance expenses.Emotional Support and Guidance:Foster a positive and supportive atmosphere, promoting open communication and emotional expression.Offer guidance and discipline with empathy, helping children learn and grow.Provide comfort and reassurance during times of stress, offering a safe space for emotional expression.Qualifications:Preferred experience in childcare, parenting, or related fields.Strong interpersonal and communication skills for effective interaction with children and family members.Patience, empathy, and a genuine love for children.Organizational skills and ability to multitask in a dynamic environment.Flexibility to meet the changing needs of children and family life.Reliable transportation and a valid driver's license may be required for certain responsibilities.

Pittsburgh, Pa, Us

• Create, implement and manage inbound campaigns that generate Sales Qualified Leads.• Persona based marketing; identify key personas to market and refine messaging. • Increase on site conversions of forms and landing pages. • Implement search engine optimization (SEO) content changes. • Produce detailed campaign analysis and reporting on KPI’s. • Content creation; copy and format. • Ensure consistent data flow between Marketo and Salesforce systems. • Proactively identify opportunities for improving web properties and assets.

Pittsburgh, Pennsylvania, Us

• Define and execute social media marketing strategy leading to a 20% increase in social driven website traffic.• Create inbound marketing strategy resulting in a 40% increase in website driven leads and forms filled out. • Define PR strategy including the writing and distribution of all press releases. • Responsible for email marketing and list segmentation to drive new leads and maintain consistent messaging and communication with current customers. • Write and publish corporate blogs, white papers and e-guides. • Write and set up drip campaigns for various channels to nurture new leads.

Bridgeville, Pa, Us

• Created and managed social media marketing strategy; led to an over 200% increase in social media driven web traffic from 2011 to 2012. • Managed and organized annual e-mail marketing calendar and all email communication for 50k+ database.• Created public relations opportunities for Sherpa Software.• Worked directly with digital marketing consultants to oversee PPC and SEO initiatives.• Directly supervised corporate marketing team and day- to- day marketing activities.• Implemented marketing automation software, Hub Spot, as well as drip campaigns.

Franklin, Tn, Us

• Managed all corporate trade shows, conferences and events. • Managed relationship with public relations firm; led the team in defining PR calendar as well as being the liaison for all media and advertising requests.• Monitored, reviewed and reported on all marketing activity and results.• Delivered all necessary marketing related needs under established yearly marketing budget; averaged 1 million per fiscal year during my tenure.• Created social media marketing strategy for company resulting in increased online presence and overall corporate visibility.

Alison Park, Pa, Us

Created brand identity through graphic design and copy resulting in increased deposits to the bank.Designed direct mail pieces to be distributed to entire client database.Wrote copy for brochures relative to banking products used to attract the bank's identified target demographicsDesigned and wrote internal communication pieces.

Pittsburgh, Pa, Us

Researched and developed background for marketing and advertising initiatives for new clients.Organized database for new business development.

Designed and coordinated onsite events and incentive programs to promote the office resulting in new clients. Maintained the patient contact database. Developed direct mail campaigns to recruit new patients.

• Managed promotional events as necessary for entertainment establishments owned by the corporation, such as Matrix Nightclub in Station Square (closed 2010).• Created and edited graphics and layouts for marketing designs including but not limited to postcards, flyers, magazine layouts, and newsletters.• Created public relations opportunities relating to new business, news and announcements.• Managed and organized annual e-mail marketing calendar and all email communication.

Master Of Arts, Journalism And Mass Communication

Bachelor Of Science, Journalism And Mass Communication