Lindsey Otta Email & Phone Number

Strategically manage and create content across LinkedIn, Facebook, Instagram, and Twitter for the 12 hospitals in the MultiCare system. Collaborate with marketing departments to align campaigns with corporate goals and initiatives. Assist with foundation based fundraising campaigns. Promote partnership with the OL Reign, community partners and events (Sound to Narrows, Hoopfest). Amplify media coverage in line with the media team.

Created and managed the first social media calendar for the brand, encompassing organic and sponsored content across Twitter, Facebook, Instagram, and Pinterest. Collaborated with the editorial team to coordinate and produce content for timely social promotion. Created sponsored content for social advertisers, including Instagram stories, Pins, Facebook posts. Curated and produced content for a new Pinterest feature: Idea Pins/ Story Pins. Designed content on Canva to promote articles and deliverables for sponsored and organic social content. Worked closely with ad sales team to meet client deadlines. Increased subscribers with promotion of magazine on social. Published 81 Instagram feed posts, over 86 Instagram stories, over 500 Facebook posts, 3 video Pins (one was a featured Pin Inspiration of the day), and 46 pins.

Developed a comprehensive organic social media strategy and content calendar for Rick Steves’ Europe platforms: Facebook, Twitter, Instagram, Pinterest. Responsible for executive social media for Rick Steves: maintaining calendar, collaborating directly with Rick on content and production, carrying out editorial directives on short notice. Collaborated across multiple departments - including art, publishing, marketing and public relations - to develop creative assets to meet campaign goals. Worked with sales team to plan, execute and analyze social media sales campaigns. Produced and executed promotional campaigns for book launches, tv shows, philanthropy work, events, and new products. Drove 13.1% total fan growth across all channels, over 96.4M impressions, 7.2M engagements, and 483K referrals to the website. Directed day-to-day community management in the Rick Steves’ Europe Facebook group, comprising over 58k members with 100+ posts per day. Provided extensive, comprehensive documentation to other team members to assist with multiple staff transitions.

Greater Seattle Area

Social media strategist and channel manager for clients across Facebook, Twitter, LinkedIn, Instagram, blog, podcast, and paid content. Experience in both B2B and B2C social content marketing and community management to assist with real-time marketing efforts. Completed platform and competitor social audits to help inform strategy development. Clients include: Microsoft Partner Network, Mazda, Chevron (Texaco with Techron & ExtraMile), and others.

Greater Seattle Area

Drove business priorities, contributed to special activations like #PSLPumpkinHatch and product launches, crisis communication support, surprise and delight opportunities. Managed and engaged with Starbucks audiences across Twitter, Facebook and Instagram. Sourced UGC content opportunities for @Starbucks and @Frappuccino, and created Instagram stories for @Starbucks. Curated potential Instagram influencer opportunities for holiday campaign.

Greater Seattle Area

Developed daily and seasonal social media content strategy, including content creation, analytics, and community engagement. Grew Facebook fans to over 1.8M, Pinterest over 497k, Instagram over 172k, Twitter over 55k, and gained 55M video views in the last 8 months on social. Collaborated with sales, video, design, editorial, newsletter, merchandising teams. Supported sales initiatives for multiple campaigns and products including Target, NASCAR, Swanson, McCormick, Reddi-Wip, Whole Foods, Johnsonville, Hidden Valley Ranch. Maintained weekly content partner swaps with Martha Stewart, Eating Well, The Kitchn, SpoonUniversity.

Greater Seattle Area

Community manager and content creator for Frolik Kitchen + Cocktails.

Greater Seattle Area

Social media specialist and community manager for the Clearwire brand.

Greater Seattle Area

Managed brand social media channels and blog, implemented creative and strategic initiatives, ran sweepstakes, product launches, and resolved customer service issues. Collaborated with marketing, brand, sales, and care departments to execute company objectives. Developed and led company seminars on how to use social media professionally.

Seattle

Worked and managed a team of 10 editors and 15 writers to produce a bi-quarterly student-run magazine.

Created page layouts, worked with and managed reporters and guest columnists.

Ba, Journalism (Public Relations), Spanish

Activities and Societies: The Western Front, Klipsun Magazine, Public Relations Organization, service learning public relations.

High School Diploma