Lindsey Powell Email & Phone Number

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Responsible for segmentation & localization merchandising for Toys & Sporting Goods: established segment priorities, identified key markets, sourced unique products, and evaluated results. • Drove 20 percentage point stronger sales trends in multicultural dolls versus category by curating more relevant product assortment, improving presentation, and optimizing store placement. • Developed new Sporting Goods floor pad designed to deliver $15 million sales increase by tailoring category space allocation in urban and beach markets.

Greater Minneapolis-St. Paul Area

Drove profitable growth as buyer of mobile accessories in store & .com channels, and office electronics for target.com. Led cross functional team members, including product design, presentation, pricing, negotiations, inventory management and marketing, to successfully execute product transitions and promotions.• Recognized with VP Sales Driver Award for attaining 80% sales growth by developing strategy to set 50 accessories in conjunction with new iPhone launch.• Improved sales by 40% in target.com office electronics while leading omni-channel pilot and providing recommendations to leadership for future merchandising structure.

Greater Minneapolis-St. Paul Area

Led team of 8 to analyze and react to competitors’ prices on over 25K items, driving improvements in price perception. • Achieved $100M+ in incremental profit and recognized with Strategic Priorities Award at Target National Sales Meeting as member of Pricing Team.• Drove $15M margin increase by creating urban pricing framework while maintaining competitive prices.

Greater Minneapolis-St. Paul Area

Responsible for merchandising gift wrap, stationery, kid's party and paper party categories: created merchandise strategies, selected product assortment, negotiated costing, and forecasted financial sales and markdowns.• Received SVP Award for delivering 25% sales increase by transforming Kid’s Party category. Led cross-functional team to utilize market research and purchase funnel, enabling understanding of assortment gaps and lack of conversion, while overhauling product, packaging, presentation, and vendor matrix. • Revamped paper party goods assortment to address competitive pricing issues and negotiated with vendor to deliver 50% improved value to consumers while minimizing margin impact.

• Advised merchandise planning teams on methods for improving inventory forecast accuracy for everyday business, new items, and promotional space.• Led grocery divisions in planning successful inventory strategy for key seasons, such as Thanksgiving, Super Bowl, and Back to School.

• Planned promotions, ordered inventory and drove in-stock improvements for highly seasonal and volatile Barbie and small doll categories, ensuring profitable sales growth.• Recognized with Director’s Award for developing and training team members on ad process, while maximizing sales and reducing rainchecks.

Birchwood, Wi

Negotiated competitive costs, optimized inventory and developed specifications for product consistency.

Gardanne, France

Planned and taught English courses to French high school students.

Ba, French & International Relations

Education record

Study Abroad