Lindsey Rayner Email & Phone Number

Johannesburg, Gp, Za

City Of Johannesburg, Gauteng, South Africa

Johannesburg, Gauteng, South Africa

Johannesburg Area, South Africa

Responsible for the integration of the go-to-market plan for Samsung South Africa's mobile and consumer electronics divisions, across all media, including ATL, BTL, Digital, PR, Events, Activations and Field Force Marketing. Strategic adaptation and localisation of global campaigns to the South African market.2019:- Launch of Galaxy S10e, S10, S10+- Launch of Galaxy A-Series with a fully localised South African campaign, including the special edition A30s with Cassper… Show more Responsible for the integration of the go-to-market plan for Samsung South Africa's mobile and consumer electronics divisions, across all media, including ATL, BTL, Digital, PR, Events, Activations and Field Force Marketing. Strategic adaptation and localisation of global campaigns to the South African market.2019:- Launch of Galaxy S10e, S10, S10+- Launch of Galaxy A-Series with a fully localised South African campaign, including the special edition A30s with Cassper Nyovest- Launch of 8K QLED TV (first in South Africa)- Launch of Galaxy Fold- Launch of the Note 10 & Note 10+2020:- Launch of the Galaxy S20, S20+, S20 Ultra- Launch of the Galaxy Z Flip Show less

Johannesburg Area, South Africa

A trusted senior freelance marketing consultant, who can quickly assimilate the problem and provide a smart, practical solution that helps get the job done. I work directly with brands and freelance to agencies (Business Unit Director / Group Account Director / Strategist).AGENCY FREELANCE EXPERIENCE:February 2018 - April 2018: Account Lead at FCB Johannesburg, on a Crisis Communication Task Team for SA Tourism, with PR Agency Weber Shandwick. The campaign focused on dealing with… Show more A trusted senior freelance marketing consultant, who can quickly assimilate the problem and provide a smart, practical solution that helps get the job done. I work directly with brands and freelance to agencies (Business Unit Director / Group Account Director / Strategist).AGENCY FREELANCE EXPERIENCE:February 2018 - April 2018: Account Lead at FCB Johannesburg, on a Crisis Communication Task Team for SA Tourism, with PR Agency Weber Shandwick. The campaign focused on dealing with the effects of the Cape Town water shortages on global and domestic tourism. The campaign won a Gold Sabre Award for Crisis Communication. April 2018 - January 2019: Campaign Director on a global Fanta Charter for Coca-Cola, developing a 360 degree campaign for 160 markets worldwide.- Senior client management across Coca-Cola's Central and Eastern Europe Business Units (Russia, Italy, Romania, Poland and Czech Republic)- Management and development of a multi-faceted campaign toolkit for global markets, ensuring strategic alignment and integration across ATL, BTL and Digital channels.- Management of campaign team to deliver creative assets: 1 Master TV Commercial with 5 adaptations, 10 OOH executions , 4 experiential event concepts and a campaign visual identity system. A full digital eco-system comprising of 2 Apps, 36 pieces of digital video content, 54 social media assets, 2 AR Filters and an influencer strategy. In addition to the main campaign, 4 modular TTL leverage-campaigns were developed for New Flavour launches, Halloween, Snack-time and Carnival implementation. Show less

Johannesburg Area, South Africa

Responsible for managing client, people and business growth at 34° Johannesburg, reporting directly to the Group Managing Director. During this time I have developed my skills in business management, client thought-leadership and driving a culture of excellence amongst employees. Appointed to Board of Directors in July 2015. Served as a panellist in the 2017 SA Sports Industry Awards, shortlisting entries in the Best Use of PR, Best Digital Platform and Best TV Commercial categories… Show more Responsible for managing client, people and business growth at 34° Johannesburg, reporting directly to the Group Managing Director. During this time I have developed my skills in business management, client thought-leadership and driving a culture of excellence amongst employees. Appointed to Board of Directors in July 2015. Served as a panellist in the 2017 SA Sports Industry Awards, shortlisting entries in the Best Use of PR, Best Digital Platform and Best TV Commercial categories. Responsibilities as DMD include:- Drive integrated communication, brand and retail strategy across a broad portfolio of clients.- Ensure agency integration (Creative, Strategy and Client Service; Digital, Activation and Media agencies)- Develop and enforce "lead agency" credentials- Business management and agency profitability - Commercial proposals and fee negotiations- Conflict management / resolution- People and performance management of direct and indirect reports (client service and strategy), ensuring overall culture of excellence within the Johannesburg agency.- New business and pitch leadClient Sectors: FMCG (Distell, South African Breweries, Premier Foods, Coca Cola South Africa), Automotive / Digital Retail (Imperial Auto.co.za), Security (Matrix & Beame vehicle tracking), Sport (Betway & Gauteng Cricket), Leisure (Campworld), Renewable Energy (Enel). Show less

Cape Town Area, South Africa

Business Unit Director, heading up 34's client service team in Cape Town, reporting directly to the Managing Director. Developing through-the-line creative campaigns for FMCG brands, with a specialist focus on BTL, shopper marketing and experiential events. Role includes the management of three account teams, team and business leadership, client and thought leadership, and commercial growth. Portfolio of clients include Castle Lager, Lindt South Africa, Kellogg's South Africa, Hansa… Show more Business Unit Director, heading up 34's client service team in Cape Town, reporting directly to the Managing Director. Developing through-the-line creative campaigns for FMCG brands, with a specialist focus on BTL, shopper marketing and experiential events. Role includes the management of three account teams, team and business leadership, client and thought leadership, and commercial growth. Portfolio of clients include Castle Lager, Lindt South Africa, Kellogg's South Africa, Hansa Pilsener (Dusi & Fish Canoe Marathon), Viva Gym South Africa, Zest Mobile.Responsibilities included: - Clear understanding of client’s strategic and operational needs and ensuring agency delivers on these needs.- Adapt and adjust approaches to benefit client needs. - Understand complex client and agency dynamics and positively manage them.- Build relationships with supporting departments and agencies. (Creative, Strategy and Client Service; Digital, Activation and Media agencies)- Managing the profitability levels on all jobs and consult/inform the MD where applicable.- Create structures for knowledge sharing, teaching, training and support.- People and performance management of direct and indirect reports within Business Unit.- Lead shopper marketing tactics (fit for purpose trade mechanics, promotional risk insurance etc.)Agency Accolades:2014 AdFocus Specialist Agency of the Year2014 AdReview Specialist Agency of the YearSilver Popai Award 2014 (FMCG) for Kellogg'sGold Popai Award 2014 (FMCG) & Silver Popai Award 2014 (Display of the Year) for Lindt Mothers Day Show less

Cape Town Area, South Africa

Group Account Director (Client Service); creative through-the-line marketing and advertising, specializing in BTL, shopper / retail marketing and experiential events. Management of two account teams, with a focus on internal team leadership, client/thought leadership and new business acquisition. Campaigns include:Castle Lager (Our Beer. Our Braai. Rugby, Cricket and Soccer.), Hansa Pilsener (Dusi and Fish Canoe Marathon), Sunfoil (South African Test Cricket), McDonald's (FIFA World… Show more Group Account Director (Client Service); creative through-the-line marketing and advertising, specializing in BTL, shopper / retail marketing and experiential events. Management of two account teams, with a focus on internal team leadership, client/thought leadership and new business acquisition. Campaigns include:Castle Lager (Our Beer. Our Braai. Rugby, Cricket and Soccer.), Hansa Pilsener (Dusi and Fish Canoe Marathon), Sunfoil (South African Test Cricket), McDonald's (FIFA World Cup Activations), Absolut Vodka, Kellogg's (Corn Flakes & All Bran porridges)Accolades:Castle Lager Rugby Incoming Series: Nominated for Best Sponsorship of a Sport Event or Competition at the 2014 SA Sports Industry Awards. Castle Lager Our Beer. Our Braai.: Guinness World Record for most people cooking at the same time. SA Breweries Marketing Excellence Award for best experiential event in F14. Show less

Cape Town Area, South Africa

Account Director (Client Service), specializing in Sports Marketing and Advertising. Doing the business for sporting brands - up to and including the point of purchase.Campaigns include: Hansa Pilsener - Dusi and Fish Canoe Marathons; McDonald's South Africa - McFlurry trade campaign; Carling Black Label Be the Coach Trade Campaign; Castle - Rugby and Soccer Trade campaigns; Sunfoil - Test Cricket Series in SA.

Cape Town Area, South Africa

Account Manager (Client Service), specializing in Sports Marketing and Advertising.Campaigns included: South African Rugby Union and the Springboks, SARU - Absa Currie Cup, SARU - Vodacom Cup, SARU - Tri-Nations; SARU - Boksmart, SARU - Springbok Sevens & IRB Sevens Series in South Africa, Hansa Pilsener - Fish Canoe MarathonAccolades: Springbok Fans Unite 2011 - Rugby World Cup campaign for the Springboks. Nominated for Best Use of PR in a Sport Campaign and Best Integrated… Show more Account Manager (Client Service), specializing in Sports Marketing and Advertising.Campaigns included: South African Rugby Union and the Springboks, SARU - Absa Currie Cup, SARU - Vodacom Cup, SARU - Tri-Nations; SARU - Boksmart, SARU - Springbok Sevens & IRB Sevens Series in South Africa, Hansa Pilsener - Fish Canoe MarathonAccolades: Springbok Fans Unite 2011 - Rugby World Cup campaign for the Springboks. Nominated for Best Use of PR in a Sport Campaign and Best Integrated Sport Campaign at the 2011 Virgin Active Sport Industry Awards. Show less

Cape Town Area, South Africa

Following an internship through the Cape Peninsula University of Technology, I joined the newly formed WP and Stormers marketing team in 2001. Over a substantial period, I gained invaluable experience in all aspects of Sports Marketing, PR and Media management.Most significant projects included the long term brand positioning of the two brands, establishment and management of the Stormers and WP digital and social media platforms, the development and implementation of major events… Show more Following an internship through the Cape Peninsula University of Technology, I joined the newly formed WP and Stormers marketing team in 2001. Over a substantial period, I gained invaluable experience in all aspects of Sports Marketing, PR and Media management.Most significant projects included the long term brand positioning of the two brands, establishment and management of the Stormers and WP digital and social media platforms, the development and implementation of major events (Super Rugby and Currie Cup match day experiences, the annual Stormers "kick-off" party, the Newlands Challenge cricket match, the Club Newlands Sleepover event at the stadium to mention a few) and implementation of a CSI programme. Show less

Nd, Public Relations

Activities and Societies: Sports Editor: Technique (Campus Newspaper); Ladies Club Captain: Cape Tech Green Point Hockey Club

Matriculation With University Exemption

Activities and Societies: Member of the Student Representative Council (1999); Head Girl of the La Rochelle Boarding School (1999); Paarl.