-Lead the development and execution of digital campaigns, increasing social media engagement and growing the follower base of 1.5M followers across channels to amplify the USO’s mission and engage diverse audiences worldwide.- Drove a 2,075% increase in reel reach, capitalizing on short-form video content to expand visibility and engagement with diverse audiences.-Drive CSR-centered social media partnerships with corporate brands, aligning shared values to create emotionally impactful content that resonates with audiences and strengthens both brands across USO channels.-Engage influencers and talent, crafting social and digital activations that resonate with military families and service members, boosting visibility and connection to the USO brand.-Collaborate with internal stakeholders and leadership to ensure cohesive messaging, strengthen cross-functional alignment, and maximize the impact of initiatives.-Direct social content capture and production efforts, overseeing strategic development and deployment of communication plans across social platforms.-Developed and implemented a comprehensive training program for USO social media managers at our locations worldwide, equipping them with best practices to manage over 250 USO-owned social properties effectively.ABOUT THE USO: The USO is for the people who serve—strengthening the well-being of the people serving in America’s military and their families. At hundreds of locations worldwide, we are united in our commitment to connect our service members and their families through countless acts of caring, comfort, and support. The USO is a private nonprofit organization, not a government agency. Our programs, services, and entertainment tours are made possible by the American people, the support of our corporate partners, and the dedication of our volunteers and staff.

Lindsey oversees all marketing and communications for Rowe Fenestration.- Directed comprehensive brand strategy and PR initiatives, positioning Rowe Fenestration as a key player in the fenestration industry across Northern California, Northern Nevada, and Oregon.- Fostered strategic partnerships with high-profile glass and metal manufacturers, increasing lead generation and expanding engagement with architects and contractors.- Led cross-departmental initiatives, aligning brand messaging and supporting long-term business goals with consistent, targeted campaigns.- Created and executed influencer campaigns that positioned Rowe Fenestration at the forefront of industry trends, bolstering visibility among key market audiences.At Rowe Fenestration, we offer a strategic combination of product selection and design support to architects, commercial contractors, glazing contractors and other professionals in the metal, glass and glazing industries. We know fenestration.

I know how hard you work for your business. As a consultant, I work with small businesses and nonprofits who have to stretch their marketing budgets as far as they can reach. With my current small business clients, I manage brand strategy, public relations, web and digital presence, social media, content strategy, graphic design, brand identity collateral, email marketing campaigns, video production and more from concept to completion. I am pragmatic and know which activations will give you the most bang for your buck.- Partnered with a diverse portfolio of clients across multiple industries, including International Center for Missing & Exploited Children (nonprofit), KOA Care Camps (nonprofit healthcare), Taylor Garrett Whiskey and Vara Winery (beverage and spirits), Twistee Treat (food and beverage), Labs on Demand (healthcare services), New Mexico Distillers Guild (beverage association), and NAWIC (construction industry association), delivering tailored marketing strategies to drive brand growth and audience engagement.- Delivered high-impact brand strategy, PR, and content production solutions for small businesses and nonprofits, increasing brand awareness through cost-effective digital and social media campaigns.- Established strategic partnerships to amplify client messaging and increase visibility among target demographics.- Developed talent and influencer strategies to extend brand reach and authenticity, achieving high engagement levels and reinforcing client credibility.

After three years on the Brand Marketing team at Operation Smile's global headquarters overseeing social media, content and celebrity engagement, Lindsey was promoted to Director of Marketing Services where she was responsible for leading the Marketing Services team which manages all marketing support for campaigns, events and initiatives domestically for the global organization. Supporting and providing counsel to internal clients including US & Global Philanthropy, Strategic Partnerships, Corporate Partnerships, Student Programs, Volunteers & Education, Donor Relations and Office of the Founders. Lindsey served as a liaison between Brand Marketing and internal and external clients, translating business needs into informative strategy briefs to deliver relevant and creative solutions to client needs. She has the ability to turn various inputs into a consistent and overall messaging plan while managing production workflow, project management and resources, along with designing and executing complex projects.

In this newly created role, Lindsey recognized the need for additional oversight, integration, ownership, project management and processes with regard to Brand Marketing related requests across the organization. Marketing Services was created to better service the internal domestic teams and the process serves as a guide for international foundation requests.

Managed Operation Smile’s global brand presence on Social Media platforms. Daily posts and content monitoring on FB, Twitter, Pinterest, etc. doubling the reach of our social media networks in just two years. Answered “customer service” related questions, assist donors, volunteers and even refer patients to medical missions. Worked with Donor Relations, Student Programs, Development and HR to craft messaging, support programs, campaigns, and events with Social Media posts across appropriate networks. Developed a cohesive celebrity plan and protocol, leveraged agency contacts when needed, utilized existing ambassadors and grew talent supporter base. Conceptualized CRM staff activations such as Dreyers/Edy’s reason to smile ice cream social. Engaged talent to support through social media in support of the campaign and consulted on larger celebrity partnership opportunities. Created sponsorship proposal deck to share with brand partner prospects. Content creation for blog, compile stories from volunteers, from the field, patient stories. Content for email campaigns. Assisted in the development of appeals and engagement emails. Compiled Smile Report monthly. Conceptualized, sourced, and wrote Special Reports.

NMA Entertainment & Marketing (Norm Marshall & Associates) Public Relations and Event Management As a key member of the Public Relations team, created and implemented innovative marketing and media strategies to successfully build brand awareness and generate buzz of blue chip corporate clients with target tastemakers, celebrities, and key media outlets. - Created and implemented innovative PR and media strategies for clients, including General Motors, Dyson, Heineken, American Cancer Society, CIROC Vodka, and XBOX, generating brand awareness through high-profile talent and influencer collaborations.- Concepted, pitched, and executed charity-focused celebrity segments, activations, and TV episodes, strengthening client positioning and generating meaningful audience connections.- Orchestrated red-carpet events, charity initiatives, and celebrity activations, cultivating relationships with tastemakers, media executives, and influencers to maximize brand exposure and engagement.

Free Arts for Abused Children Nonprofit Internship Completed internship at Free Arts for Abused Children, a national nonprofit organization that integrates the healing and therapeutic power of the arts into the lives of children and youth who have been abused or families who have been designated “at risk”. Gained comprehensive understanding of working and running a non-profit. •Assisted the Executive Director with researching, drafting and preparing grants as well as with in house fundraising event projects such as mailings, email communications and telephone calls.•Explored how a nonprofit organization is structured, leadership, organizational systems and their effectiveness and how to utilize limited resources to accomplish organization’s goals.•Provided administrative support in areas of telephone coverage, clerical support, database development and management, photocopy projects, maintaining files and marketing support.

KinderCare Learning Centers Primary Teacher, Two’s Room Primary teacher in the two’s room at the nations leading provider of early childhood care and educational services. Provided exceptional care to children and maintained open communication with parents while implementing curriculum and creating classroom enrichments. Coordinated parent/teacher conferences and oversaw the instructional practices of assistant teaching staff. •As a curriculum trainer, acted as primary resource for planning, organization and implementation of two’s classroom curriculum in compliance with NAEYC standards and KinderCare approved materials. •Responsible for the key elements in a successful classroom, including assessment, environment and behavior management through developmentally appropriate practices and curricula.•Presented a positive, inviting image of the classroom and program to both parents and children.