• Oversee all marketing strategies and creative direction, including digital, social media, email campaigns, video production, traditional marketing, print materials, and eCommerce.• Lead efforts to maintain and strengthen the company’s brand consistency across all marketing channels, ensuring cohesive messaging and visuals in all campaigns, print materials, and merchandise.• Lead a marketing team in developing and executing data-driven strategies to drive website traffic… Show more • Oversee all marketing strategies and creative direction, including digital, social media, email campaigns, video production, traditional marketing, print materials, and eCommerce.• Lead efforts to maintain and strengthen the company’s brand consistency across all marketing channels, ensuring cohesive messaging and visuals in all campaigns, print materials, and merchandise.• Lead a marketing team in developing and executing data-driven strategies to drive website traffic, improve conversion rates, and manage digital marketing channels such as PPC, SEO, display advertising, and social media.• Ensure consistency and innovation in marketing campaigns across video and traditional marketing efforts, enhancing brand presence and customer engagement.• Supervise the creation of marketing materials to support the company’s overall branding and marketing goals.• Set and evaluate strategic marketing goals, leveraging analytics to refine tactics, stay ahead of market trends, and optimize the effectiveness of all marketing channels for D2C, B2B, and B2B2C audiences.• Lead recruitment, onboarding, and mentoring of marketing team members, fostering a high-performance environment.• Collaborate with executive leadership to guide high-level marketing decisions, manage budgets, and support company growth objectives. Show less

Official member and contributor to the Forbes Communications Council, an invitation-only organization for senior-level communications and public relations executives.

• Spearheaded an 80% expansion of the team, supervising and managing a team of 18 full-time employees. Successfully facilitated the onboarding of 13 new hires across all company divisions.• Led cross-functional operations teams (Brand, Marketing, Web, Media, Administration, and Business Development) in planning and implementing strategies to enhance sales, streamline workflows, and ensure a positive client experience throughout the company portfolio.• Accountable for overseeing… Show more • Spearheaded an 80% expansion of the team, supervising and managing a team of 18 full-time employees. Successfully facilitated the onboarding of 13 new hires across all company divisions.• Led cross-functional operations teams (Brand, Marketing, Web, Media, Administration, and Business Development) in planning and implementing strategies to enhance sales, streamline workflows, and ensure a positive client experience throughout the company portfolio.• Accountable for overseeing the company's overall performance, with a focus on optimizing key drivers of growth and operational efficiencies across all client projects.• Led operations by overseeing campaign performance, identifying and resolving issues, developing action plans, conducting system and process audits and analyses, and managing improvement and quality assurance programs.• Implemented strategies through conducting needs assessments, performance reviews, capacity planning, and ensuring adherence to productivity, quality, and customer service standards.• Achieved and broadened organizational goals by exploring opportunities to add value and expand the business. Show less

• Pioneered the conception, structuring and implementation of a full-service marketing division within the company, ensuring its successful establishment, sustained growth and operational efficiency. This division is now accountable for 100% of the company’s overhead costs.• Devised and implemented tailored, streamlined workflows and efficient processes to optimize productivity and ensure effective day-to-day operations. Developed a suite of operational tools, including project-specific… Show more • Pioneered the conception, structuring and implementation of a full-service marketing division within the company, ensuring its successful establishment, sustained growth and operational efficiency. This division is now accountable for 100% of the company’s overhead costs.• Devised and implemented tailored, streamlined workflows and efficient processes to optimize productivity and ensure effective day-to-day operations. Developed a suite of operational tools, including project-specific and budget tracking spreadsheets and presentations. Orchestrated the seamless integration of an industry-specific project management software, enhancing overall project efficiency and coordination.• Developed marketing strategies with comprehensive budgets and crafted pitches leading to the acquisition and retention of 25+ marketing retainer contracts. •Implemented strategic campaigns and creative initiatives to maintain client relationships, achieving a notable contract renewal rate of 92.86%.• Led overall marketing strategies and campaigns, effectively communicating objectives to all team members, and implemented creative changes to align with strategy objectives and enhance campaign effectiveness.• Conducted comprehensive client and industry research, performed competitor analysis, and successfully implemented strategic initiatives based on findings to drive positive outcomes.• Monitored and tracked all client Key Performance Indicators (KPIs) throughout client’s campaign timelines, ensuring they were consistently on track to achieve their Return on Investment (ROI) goals.• Responsible for leading both team and client-facing meetings, facilitating discussions on strategies, deliverables, and budgets to ensure alignment and transparency. Show less

• Built and developed a high-performing marketing department of 12 team members, effectively managing their skills and projects to meet the unique marketing objectives of 20+ companies under the DCI umbrella, including direct-to-consumer (D2C) and business-to-business (B2B) initiatives. • Managed conception, development and implementation of marketing plans and strategies including traditional media, digital campaigns, web development, events and conferences, social media, video… Show more • Built and developed a high-performing marketing department of 12 team members, effectively managing their skills and projects to meet the unique marketing objectives of 20+ companies under the DCI umbrella, including direct-to-consumer (D2C) and business-to-business (B2B) initiatives. • Managed conception, development and implementation of marketing plans and strategies including traditional media, digital campaigns, web development, events and conferences, social media, video projects and public relations efforts to achieve branding objectives and goals for each company.• Worked closely with creative and content team members, clients and management to develop and implement effective marketing strategies focused on growing audiences for products and services.• Created and implemented cohesive company branding as new companies were added to the DCI umbrella. This included the creation of the company name, new logo design along with other deign elements, website development and traditional and digital marketing campaign launches.• Oversaw all public relations efforts and communications for the DCI companies and personally for the owners of the company. Served as a liaison with executive management, staff, media and vendors to meet business and personal PR objectives.• Represented DCI, and all of its companies, at industry events and in the cultivation of local and national relationships with partnered vendors.• Developed proposals and new creative campaigns throughout the year for areas of improvement and new marketing initiatives. • Created, maintained and managed short-term and long-term scheduling, budgets and resource needs. Performed routine research and analysis of competitors and consumer trends. Show less

• Brand Management: Ensured that the products and services offered by each of the DCI companies resonated with current and potential customers. Continuously worked with fellow team members to implement and execute marketing initiatives and campaigns while observing and monitoring competitors’ products and services. • Digital Marketing: Coordinated and implemented quarterly digital marketing campaigns for Southern Tire Mart. Coordinated with major tire brands on brand promotions… Show more • Brand Management: Ensured that the products and services offered by each of the DCI companies resonated with current and potential customers. Continuously worked with fellow team members to implement and execute marketing initiatives and campaigns while observing and monitoring competitors’ products and services. • Digital Marketing: Coordinated and implemented quarterly digital marketing campaigns for Southern Tire Mart. Coordinated with major tire brands on brand promotions, communicated those promotions to the digital marketing team, approved ad creative and ad key-words based on branding guidelines, and reviewed and analyzed campaign results.• Social Media Management: Developed brand awareness strategies and online reputation across all social media channels. Created relevant and engaging content to grow the target audience, created and implemented online advertising strategies, reviewed and analyzed online advertising results, created and designed graphics, and monitored content management. • Graphic Design: Created and designed marketing materials, including public point of sales pieces, digital and print advertising, signage and vehicle wraps, communication pieces, and conference/event materials. • Website Management: Actively monitored and managed company websites. Managed design and content changes and reviewed website analytics. Worked directly with website providers on content changes and analytic reviews. • Event Planning: Organized store events, ranging from 500-1,500 guests, and company conferences, ranging from 150-500 guests. Coordinated with managers, brand representatives, vendors and media to establish event organization and success. Managed media strategy and company branding and design event promotional pieces and ads to ensure event attendance. Evaluated success after event completion. Show less

• Assisted in planning and promoting Eagle Club and Student Eagle Club events.• Managed social media for the Student Eagle Club. Posted on Facebook, Instagram and Twitter about events and promotions while growing their audience. • Collaborated with team members to create and implement creative marketing and advertising strategies.

• Captain of the USM Women's Soccer Team• Member of the Student Athlete Academic Council