Lindsey Heidel Email & Phone Number

Denver, Co, Us

Greater Denver Area

(Stepped away from daily operations in December 2016)From branding and communication strategy to executing across multiple marketing channels, we build tailored marketing plans and deliverables for Denver’s thriving small business periphery.• Responsibilities included generating sales, managing accounts, and managing client projects to ensure delivery on time and within budget• Projects included: Marketing activities performance reporting, Business performance reporting, Potential business investment due diligence, Product positioning strategy build, App design and branding, Equity crowdfunding campaign planning and execution, Marketing coop planning and ad buying, and Restaurant experiential design.• Developed and executed marketing strategy that drove client’s franchise stores to be #1 and #3 out of 230, and led Colorado, the youngest market, to be top performing market in US.• Closed 78% of New Business Proposals.• Developed proprietary marketing diagnostic tool and Brand Playbook for assessing client marketing health.• Worked with client to launch one of the first Equity Crowdfunding campaigns in history. • Developed brand and concept design for the longest charity bike ride in history, Biking for Baseball.

Greater Denver Area

(Stepped away from daily operations in December 2016)A boutique coworking space in Denver's City Park West catering to women and men who are formidable at what they do & need a place to get work done. • Developed business model, brand execution and design, web design, developed and executed marketing strategy, designed all marketing collateral, designed and managed building build out ensuring consistency with brand in every touch point, sales, member management, event management.• Within four months of launching, the unique design and brand positioning generated 90% of space capacity being filled.• Success led to WeWorker, the top company in the industry, becoming a premier referrer to Steno.

Denver , Co

• Managed and executed PR through four separate industry/world crises.• Built and executed procedures for 80 locations in 10 countries to move all events online within 72 hours of rumored US quarantine for COVID-19.• Redesigned, managed, as well as launched new organization site that increased industry visibility and increased industry and consumer regard.• Developed, launched, hosted podcast that interviewed industry professionals with 40,000+ unique downloads.• Directed, redesigned, built, and launched new eCommerce platform, reducing gaps in sales.• Directed merchandise design, production, and sales.• Grew online daily personal growth program from being US-only to reaching 43 countries.Manage and execute daily digital communication, content creation, and build; resulting in 36% Social following growth and 53% web visits growth, which resulted in recruiting leaders to launch 15 new organization locations.• Managed and developed training for team of 83 Outreach Coordinators and their local Instagram accounts and Facebook groups.• Launched new donation solution eliminating failed donations and reducing fiscal risk. • Managed, built, and executed training camp marketing, design, and on-site media teams for US and overseas locations.

Greater Denver Area

Poppy is social good footwear brand dedicated to inspiring and promoting women. • Developed product and built technical designs for manufacturing partners. • Reduced time to market and R&D costs, by traveling to China and working with manufacturers to develop initial samples and production prototypes. • Worked in villages to train workers in material design. • Analyzed footwear partnership opportunities and conducted due diligence on potential brand acquisitions.• Managed digital marketing channel execution. • Recruited, hired, and managed creative contractors. • Managed design, build, launch, and sustainment of marketing and eCommerce Shopify Site.

Greater Denver Area

Independent Marketing Services Coop (Sold in 2014)• Responsibilities included generating sales, managing accounts, and managing client projects to ensure delivery on time and within budget. • Projects included recruiting and hiring outside vendors, building marketing plans and strategies, building marketing budgets, ad planning and buying, managing creative teams, investor deck build and pitching, product testing and market research, web design, advertising design, launched and managed online magazine, app launch planning and execution, and customer journey mapping.

Greater Denver Area

US Domestic MicroFinance InstitutionDeveloped and Implemented Client Support Services for those needing additional development before launching their business which included but was not limited to conducting loan underwriting and business plan analysis to determine readiness for lendability and business launch.

Denver, Co

US Domestic MicroFinance InstitutionExecuted Client Support Services, including, but not limited to: Teaching Exploring Business Ownership, Business Coaching, Visual Communication Design and Internal Organization Strategy.

Greater Denver Area

Providing project-based support in areas such as survey building and analysis, interviewing, target market and industry analysis. In addition, assisting in developing internal personnel structure and pay system.

Denver, Co

Responsible for building and implementing the organization’s brand and marketing strategy in partnership with chief staff; while executing that strategy in deliverable form, coordinating with sales staff.

Master Of Business Administration, Market Research, Entrepreneurship

Bachelor Of Art, Art