*Served as Executive Director from 2002-2005Served on the board since 2000 as Vice President and loves working together with family. Reaching and impacting young professionals, women and children is very close to my heart.

• Directed Automotive Sales Development team at Effectv, leading 2 Managers and teams across GA, SC and FL. We maximized revenue through data-driven media strategies.• Partnered with SE Region VP to support Account Executives in achieving budget goals and identifying inactive accounts.• Increased Sales Development AE engagement by 75%, touching $18M+ in Automotive Revenue, making SE region #1 in budget attainment.

There is nothing better than making sure my clients can see the results of our campaigns as soon as possible. Although my specialty is automotive dealership marketing, I also love working with businesses in all industries and of any size. Tactics I’ve deployed to help my clients see success have included: SEM, SEO, Digital Display, Paid Social, OTT, Broadcast Radio, Streaming Audio, Display, Owner Retention, E-mail Marketing, Direct Mail, Anonymous Shopper Marketing, Podcast Advertising, Events, Influencers and more.

Consistently out-performed budget goals and sales targets across all revenue lines including new business, linear, digital and production. Talents and skills include identifying tactics within our product lines to help find, reach and measure a client's target audience across the entire sales funnel. While the automotive category is my expertise, I have enjoyed humbly working with and serving clients across healthcare, retail and home improvement categories with success. Multi-Screen Campaigns have included OTT, Cable TV, Online Video, Digital Display, SEM, Production and Social Media products. Relationships have included Direct and Agency partnerships.

As a member of the company’s management team, I was responsible for the overall strategy, tactics, technology and implementation of the strategic marketing plan, communications and reputation. These campaigns created interest and demand for new/used vehicles, parts and service and the overall brand of Stallings Auto Group. My role had a strong emphasis in digital marketing, broadcast advertising and sales/phone training. I managed our advertising agency and led all of the relationships with various advertising vendor-partners. In addition to creating content to support our monthly sales goals, I developed scripts and phone training for maximum success within the dealership. I have also implemented and managed the Business Development Center, pay plans, hiring, KPI’s and more. Beginning in 2016, I also took on the role of Training and Development Manager, directly supporting the General Manager, for both Fixed and Variable Ops. As a result of my brand reputation and CSI strategy, we achieved the highest GOOGLE & Facebook Star Ratings for any Hyundai Dealer in DFW! With the success of our customer retention BDC program, we*TRIPLED* the RO Count in Service within one year. We also earned the #1 Service Department in DFW and #1 HMF Warranty Penetration which was largely due to the customer experience, phone training and sales training that I implemented.

In 2010, I co-founded a pre-owned luxury automotive warehouse. Central to my duties: Dealership Accounting, Inventory Buying, Sales, HR, Compliance, Advertising, Sales Management, Reconditioning Management and all General Operations. Bob Stallings Cars carried up to 60 vehicles in inventory and sold approximately 30-45 per month in retail luxury units.

Franchise Operator, GNC Frankford/TollwayPT GNC Parker/Tollway

Human Resources Assitance, Operations Assistance