Meow Media provides digital marketing services for SMEs globally. Our cross-cultural digital solutions help businesses reach and penetrates niche markets effectively. Meow Media’s service is technology-enabled and subscription-based. We pride ourselves on the customer-centred service approach and state-of-art digital marketing practice, at a transparent and affordable price for SMEs worldwide.Client coverage: Australia, New Zealand, United States, Canada, Japan, Singapore, United Kingdom.始于澳洲，服务全球！妙传媒为海外企业提供最前沿的数字营销服务。我们本着工匠精神，精益求精做技术，深入了解您的行业与市场，为您在世界各地开疆扩土。我们的数字营销服务包含：谷歌广告，搜索引擎优化，社交媒体推广，视频营销，电商启动与运营，网站设计与制作。

Create overall marketing and brand strategy for the service and product brands under the parent company. Oversee print, mass media, PR, search, email, social, content and events strategy to ensure that integrated marketing communications and lead generation objectives are achieved.Establish and maintain attribution model to measure marketing ROI across all channels.Head market research in client satisfaction, Net Promoter Score, new product opportunities and consumer behaviour.Develop and implement Corporate Social Responsibility (CSR) initiatives. Lead internal communications and corporate events to support staff retention and workplace culture development.

Responsible for a $20 million product development and marketing annual budget for Endeavour Foundation Lotteries. Accountable for developing the over-arching lottery business strategy plan, budgeting and forecasting.End-to-end accountability for product development, including developing the annual lottery program, product specifications and supporter loyalty program based on market research (primary and secondary) and competitor analysis.Key direct marketing accountabilities in solicited mail, unsolicited mail, email and telemarketing. Responsibilities include establishing campaign KPIs, strategising audience selection, briefing and approving marketing collaterals and monitoring campaign performance for continuous improvement. Key digital marketing accountabilities, including establishing campaign KPIs and approving strategy plan for social media, search engine marketing (SEM), email (EDM), online display and online video advertising.Key mass media marketing accountabilities, including developing content strategy for TV, radio and press, reviewing and approving media plans. Accountability for coaching and briefing Customer Support Teams on effective point-of-sale service marketing, product feedback collection and reporting. Responsible for initiating and leading major business projects that produce significant improvement on sales.Key achievements: • Delivered a 73% increase on the budgeted net profit for lotteries in FY13-14. • Delivered 14 successful lottery products and campaigns from beginning to end with an IMC approach utilising a wide range of online and traditional media.• Project managed an eCommerce website with a leading CMS solution. The new site has reduced the online churn rate by 38%.• Projected managed the first mobile site for Endeavour Lotteries.• Designed and launched the largest fundraising lottery in Endeavour Foundation's history - the Life-Changer Lottery. • Coached 6 university graduate projects.

Develop marketing strategies for Endeavour Lotteries, including prize home research, prize mix design, pricing, loyalty program design, direct mail, UDS (unaddressed mail), mass media, signage, website, search engine marketing, email and social media marketing;Develop reporting system and marketing attribution model for a variety of marketing channels; Website interface user auditing, including developing test cases, customer feedback analysis and recommendation; Conduct timely and relevant research, analysis and reporting on industry and market trends, consumer behaviour, competitor activities, and other issues that assist in strategy development for Lotteries;Review the digital marketing needs of the business and recommend strategies and tactics for achieving business objectives;Undertake intra- and inter-departmental job status management to ensure on-time completion of work within and across departments, as well as with external suppliers.Key achievements:• Established an integrated marketing communications (IMC) approach for Endeavour Lotteries.• Developed 29 product development and marketing process and procedure tools.• Initiated and executed strategy plan for SEM, SEO and social media. • Coached 2 university graduate program projects.

Designed and project managed the fundraising lottery consumer behaviour research - qualitative & quantitative. Key achievements:• The outcome of the project has successfully established the knowledge base for lotteries product development and marketing strategy formulation.