Lindsey Tropea Email & Phone Number

Montreal, Qc, Ca

Montreal, Quebec, Canada

Montreal, Quebec, Canada

Montreal, Canada Area

Montreal, Canada Area

Offering services in Web Design (Photoshop, Illustrator, InDesign), Product Design (UI/UX, Wireframing, Prototyping) and Web Integration (HTML/CSS, CMS, WordPress).Clients include: OneSpan, Literacy Quebec, CanspanBMG, NutriTower, Christmas 4 A Cause, etc.

Montreal, Canada Area

- Lead Designer at webSaver.ca/SaleWhale.ca; Digital Coupon & Flyer website with over 850K subscribers combined.- Responsible for the conceptualization & design of all web, product and print media: coupon campaigns, microsites, landing pages, apps, e-mail, animation, advertisements, contests, pop-ups, social media, posters, flyers, sales sheets, etc.- Applied the best principles of UI/UX design in the creation of all digital products: apps, games, CMS, website templates, widgets, etc.- Supported HTML/CSS e-mail integration.- Created mock-ups and brand assets for client pitches.- Ensured a consistent, seamless and engaging user and brand experience across all digital media platforms.- Juggled several internal and client projects simultneously within strict schedules and tight deadlines.- Collaborated with Marketing, Development and Product teams in scrum meetings and brainstorm sessions.- Clients included: Pepsico, Campbell's, Kellogg's, Natrel, Super C, Kim Phat, Gay Lea, Kashi, Catelli, Ocean Brands, etc.

Montreal, Canada Area

- Worked on websites, media and online campaigns to create riveting digital experiences.- Conceptualized and created design concepts.- Collaborated with client services, programming and marketing teams.- Participated in in-house brainstorms and meetings.- Juggled several projects simultaneously while working within strict schedules and deadlines.

Dorval, Qc

- Participated in the management, design, creation and deployment of all promotional materials (print and electronic) for company's sales, advertising and marketing channels.- Conferred with team members in various departments - Creative, Merchandising/Marketing to discuss project objectives and strategy.- Created designs, concepts and sample layouts (mock-ups).- Prepared all layouts in accordance with specifications.- Reviewed final layouts and suggested improvements as needed.- Provided creative for e-commerce initiatives.- Development of specific web design layouts and creative.- Implemented changes to product layouts on web management consoles.- Adhered to company creative and digital file storage standards.- Ensured that all documents were updated and backed up after each project.- Managed projects: Functional and technical website improvements to enhance user experience.- Ensured all promotional distribution channels were efficient and functional.- Site performance monitoring and maintenance.- Identified improvement opportunities to enhance performance and functionality across all websites.- Developed integrated measurement strategy to monitor and promote traffic expansion: PPC, link building, SEO and SEM activities.- Defined and monitored measurement metrics for digital program effectiveness.- Maximized and built affiliate relationship opportunities.- Content creation: writing product copy, bulk emails and blogs.- Managed and actively searched for social network opportunities and developed appropriate content for each.- Updated and monitored front page content to reflect current marketing strategy and trends.- Bulk email creation: Designed and executed bulk email initiatives and managed membership lists. - Identified and implemented strategies to increase number of subscribers. - Converted website visitors into online buyers.

Montreal, Canada Area

12-month contract at Startup Media Firm in charge of execution of all digital marketing activity including: Email Marketing, Blogging, Social Media and Affiliate Marketing.

Undergraduate Diploma In Web Creation & Design

Bachelor Of Commerce, Marketing Co-Operative Program

Activities and Societies: John Molson Marketing Association (JMMA) Internships: General Electric, LoadSurfer.com

Dec In Social Sciences, Commerce