Lindsay Williams Email and Phone Number
During my decade-long career in the music industry, I have been building and sharing brand stories that have had significant impact in increasing consumer awareness and expanding digital reach. I have developed innovative digital strategies and marketing plans for Billboard chart-topping albums, executed large-scale fan and influencer campaigns, and led the direction in the transformation of the Recording Academy's social channels, making the GRAMMY Awards telecast one of the top television social events. I was named to Billboard's Twitter 140: The Music Industry Characters You Need to Follow in 2011 and 2012. My work throughout my career has been featured in Forbes, Fast Company, Billboard, Mashable, Hypetrak, and more. I pride myself on being a passionate, hard working, and creative individual. I naturally gravitate to leadership roles and mentoring individuals who have a hunger to learn and grow. I get excited about well executed brand strategies and campaign launches as well as finding opportunities for new technologies. As much experience as I have, it is more important for me to always be a student; learning, expanding, and open to new ideas.I currently work at Universal Music Group's catalog division, Universal Music Enterprises. I started as the VP of Marketing where I oversaw Audience Growth and have since transitioned to SVP of Marketing. Our team works on campaigns from Beatles, Paul McCartney, Elton John, Bee Gees, Go-Go's, Katy Perry, Bob Marley, and many more. In addition to my work at UMG, I started Be Digable five years ago with the goal of elevating women's voices in business. I focused on helping everyday women gain the confidence to tell their stories through their personal brands to achieve their goals as well as sharing resources on leadership. You can learn more about Be Digable here: http://www.bedigable.com/
Universal Music Enterprises (Ume)
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Senior Vice President MarketingUniversal Music Enterprises (Ume) Sep 2022 - PresentSanta Monica, California, UsOversee Marketing, Audience Growth (Digital Marketing), Label Catalog embeds, and Content teams at UMG's catalog division
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Vp Of Marketing / Audience Growth At UmeUniversal Music Enterprises (Ume) Feb 2020 - Sep 2022Santa Monica, California, UsReport to SVP of Marketing and manage the Audience Growth team focused on creating and building global digital marketing growth strategies at UMG's Catalog division, Universal Music Enterprises (UMe)Identify opportunities to expand the reach of our legendary artists that touch a new generation of consumers to sustain our artists' brands for decades to comeWork closely with artists, estates, and their representatives to build strong partnerships to align on goals and execute top tier campaignsOversee team that manages CRM, social media, digital advertising, creator campaign strategy and digital marketing account managementManage relationships with our digital and social media partners to create innovative strategies that allow us to reimagine our artist's music and message to adapt to new platforms and technologies Collaborate with internal teams for coordinated campaign execution: Commerce, Production, A&R, and International
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FounderBe Digable Feb 2018 - Feb 2023Be Digable empowers women to own their stories, further their careers, and position themselves as thought leaders by providing them the tools & resources to build their personal brands online.Learn more about us at www.BeDigable.com. -
Sr. Director, Digital PartnershipsCapitol Records Feb 2019 - Jan 2020Los Angeles, California, UsShifted focus from day-to-day management of artist campaigns to overseeing the Digital Marketing leads at CMG––worked hand-in-hand with VP of Digital StrategyAdvised Digital Marketing leads on campaign execution and strategy, liaised with UMG teams on platform updates, assisted in troubleshooting campaign launches, and helped with internal comms related to the Digital Marketing teamBuilt and nurtured relationships with social media and digital partners to create innovative and impactful programs and identified larger partnership opportunities -
Director, Digital MarketingCapitol Records Jun 2017 - Jan 2019Los Angeles, California, UsDeveloped single and album release digital marketing plans including overseeing artist websites, social networks & messaging, DSP profiles & play listing and music video releasesLiaised with artists and artist management teams on digital planning for upcoming releases and off cycle opportunitiesCreated bespoke campaigns that will drive awareness and consumption of streams, downloads, music videos, and micro contentDeveloped strategic fan & influencer campaigns to increase visibility and awareness within influential communities to drive consumptionWorked with the advertising team to design highly effective strategies to achieve our intended goals for the campaign period Tracked and analyzed social media/website data and provided insights to artist teams and internal stakeholders to refine strategies as neededMaintained and managed relationships with social media and digital partners to create innovative and impactful programs and campaigns
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Senior Marketing Manager, Social MediaThe Recording Academy / Grammy Awards Jun 2013 - Jun 2017Santa Monica, California, UsBuilt and managed social media strategy across The Recording Academy; brands include GRAMMY Awards, MusiCares, GRAMMY Museum, GRAMMY Advocacy; total of 22 social media accounts Oversaw day to day execution of social media marketing across channels to ensure cohesive brand messaging and increased engagement among targeted audience segments 365 days a year (Twitter, Facebook, Instagram, Tumblr, Pinterest, Snapchat, Vine)Created social media programs to drive awareness and excitement for the GRAMMY Awards yearly nominations and ultimately built innovative campaigns to drive tune-in to the GRAMMY Awards telecastWorked with department stakeholders to create social media KPIs and objectives to increase ROIDeveloped and executed social media programs for Recording Academy sponsors to create effective campaigns that drive brand awareness and showcase our brand value Delivered social media analytic reports to senior management highlighting key insights to improve content and brand strategyForged new relationships with various social media and tech partners to ensure The Recording Academy remain at the forefront of social media technologyProvided social media best practice workshops and tutorials across the company Next to the Super Bowl, the GRAMMY Awards have consistently remained the top Social Entertainment Television Event the past five years; despite decrease in ratings, social media engagement has increased 20% YoY; organically grown social media channels by 40% YoY -
Social Media SpecialistThe Recording Academy / Grammy Awards Jul 2011 - Jun 2013Santa Monica, California, UsManaged all day to day execution of GRAMMYs social media properties (Twitter, Facebook, Instagram, Tumblr, Pinterest, Soundtracking, Spotify, Google+, GetGlue)Executed and oversaw the social media strategy for The Recording Academy Chapters across the CountryWorked with sponsorship project managers to create and execute digital and social media programsMonitored social media analytics and mentions to provide weekly internal updates and sponsor recap reports54th GRAMMY Awards became the Most Social Event in Television History with 13+ Million social media mentions
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Manager, Online CommunityUniversal Music Group Distribution Jun 2010 - Jul 2011Initiated and developed UMGD’s social media strategy servicing all label groupsProgrammed and managed UMG and Fontana Distribution online properties; UMG/Fontana social pages, UMG newsletter, and UMG websiteConsulted, brainstormed and executed various projects with Universal Music Group labels on social media initiatives Worked closely with the Direct to Consumer department in dealing with CRM systems to increase engagement among consumersCreated localized social media strategy for regional marketing reps to engage target markets and gather insightsDeveloped relationships with social media platforms to integrate new ways of marketing and distributing music to fans -
Online Marketing CoordinatorUniversal Music Group Distribution Jan 2008 - Jun 2010Developed and implemented social media marketing plans and strategies for new releases; including social media, message board, blog, and video campaigns Managed and maintained official Universal Music Group social media properties Organized the hiring and managing of the NetReach Internship Program; consisting of 8 Part-time employees and 20-30 Interns per semesterOversaw and managed the maintenance of 50-100 social networking pages at any given time
Lindsay Williams Skills
Lindsay Williams Education Details
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Loyola Marymount UniversityBusiness
Frequently Asked Questions about Lindsay Williams
What company does Lindsay Williams work for?
Lindsay Williams works for Universal Music Enterprises (Ume)
What is Lindsay Williams's role at the current company?
Lindsay Williams's current role is Marketing Executive at Universal Music Group inspired by leadership, organizational change, and well executed brand strategies | Billboard 40 Under 40.
What schools did Lindsay Williams attend?
Lindsay Williams attended Loyola Marymount University.
What skills is Lindsay Williams known for?
Lindsay Williams has skills like Social Media Marketing, Social Media, Digital Media, Social Networking, Entertainment, Online Marketing, Music Industry, Digital Marketing, Blogging, Digital Strategy, Marketing, Music.
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