Lindy Briggs Email & Phone Number

London, England, Gb

London, England, Gb

Mizkan account (Ragu, Bertolli, Angostura, Nakano, Mizkan, Holland House, & Cucina Moderna brands)- Manage media and retail plans for Mizkan America client, across 7 CPG brands (pasta, vinegars)-Coordinate with creative agency, 6+ investment teams, and 9+ clients daily via email and status calls-Maintain accurate budget control & monitor media activity (launches, performance) across channels-Handle ad hoc assignments such as: audience and competitive research, scenario simulations

Madison Heights, Mi, Us

Started working during college & didn’t want to leave the party so I continued part-time alongside my full time job. Loving the madness indeed! -Developed sales and customer service skills by interacting with 20+ clients per hour.-Assisted with weekly marketing events to increase store traffic and awareness.-Contributed to SEO methods, including keywords and product descriptions. -Supported with new employee training.-Learned how a life passion can flourish within the workplace.

Evanston, Illinois, Us

-Supported digital and data initiatives across the marketing funnel for Kellogg MBA and Executive Education programs- Utilized Google Analytics, Salesforce, Sitecore, etc. to better analyze, understand, and communicate with site visitors - Improved email communications with potential & existing customers to move them along in customer journey- Updated website's data capturing methods & deployed layout changes to better learn about audience profiles, behaviors, and improve their digital experience

London, England, Gb

General Mills account-Managed media plans for 5+ brands across various channels and platforms-Conducted consumer data research to shape audience, select ideal platforms, and customize content -Executed scenario reports to test potential media impact and collect ROI optimizations-Reported & tracked plans’ spend, impressions, and engagement, and adjusted as needed for ROI-Engaged via email or meetings with clients weekly, and prepared client-facing documents

-Crafted expansion plan to create sales opportunities for Japanese brand in new country-Analyzed bedding, linen, and loungewear market in The UK-Demonstrated understanding of various modes of entry and international marketing aspects

-Redesigned and managed team's Instagram account to communicate values to audience.-Strengthened relationships with supporters, and spread awareness to interested players.-Displayed leadership qualities by serving on Executive Board and as a team captain.-Visit on Instagram: @depaulwlax

Parma, It

-Worked to improve Barilla’s share of the food service market by 25% in a B2B space.-Utilized Qualtrics software to create and launch 2 surveys distributed to target market. -Assessed 1000+ survey responses using Excel to draw meaning.-Conducted perceptual mapping and conjoint analysis to gain consumer insights.-Recommended adjustments to offering based on data findings.

Chicago, Il, Us

-Communicated and maintained relations with over 1500 contacts using CRM software.-Created content marketing and managed social media accounts across 3 platforms via Hootsuite.

Battle Creek, Michigan, Us

-Worked in a team of 4 to assist Kellogg’s new brand: Joyböl.-Conducted consumer, industry, and competitive analyses and produced data driven segmentation.-Created a new marketing strategy through value proposition to increase brand awareness and sales.-Effectively shared findings with Joyböl.

-Assisted in opening trade showroom for designers throughout the area. -Designed and prepared 2+ online and physical marketing collateral to increase reach.

Wheaton, Il, Us

-Kept the game safe and fun by teaching the rules of play to 20+ young girls at a time.

-Greeted patrons in a warm and friendly manner to make them feel at home while they dined. -Managed phones to make reservations and place pick up orders.

Bachelor Of Science In Business (Bsb), Honors Marketing-Ime Program

Full Stack, Web Development

Digital Marketing Analytics

Education record

Education record

High School Diploma, High School/Secondary Diplomas And Certificates