As a member of the Senior Leadership Team, I am responsible for shaping the organisation's marketing strategy across both the corporate and franchise network, planning the marketing strategy, driving customer acquisition and retention efforts and overseeing the execution of all marketing campaigns and initiatives.I collaborate and lead a dynamic team to execute comprehensive marketing strategies that align with the company’s vision and growth objectives. With a focus on brand building, customer engagement, and member retention, both online and offline, I ensure our marketing efforts drive measurable results. I collaborate across departments to optimise marketing initiatives, manage budgets, and leverage data insights to deliver strong returns on investment. My role involves overseeing the full spectrum of marketing activities, from media planning, ecommerce optimisation and brand strategy to agency management, while ensuring legal compliance and maintaining the integrity of our brand.I’m passionate about cultivating high-performing teams and fostering a collaborative, innovative environment. With proven experience in senior marketing leadership, I bring a creative and strategic mindset to deliver campaigns that resonate with our audience. I thrive on driving performance-focused results and staying ahead of industry trends, ensuring that World Gym Australia remains a leader in the fitness industry. My goal is to continuously enhance the member experience while supporting the company’s long-term growth and success.

Lead all pre-sale/new location and existing club digital campaign initiatives, including leadership of presale launches including all related digital platforms. Develop strategy, establish KPIs and manage P&L responsibilities. Lead a creative publishing team including content, design, marketing and advertising partnership member sales and programs. Responsible for content distribution, production, consumer acquisition, sampling programs, as well as all content and creative. Oversee development of all pre-sales and existing franchise material, content production, and consumer messaging. Work along-side site activation and comms team on strategies to amplify the brand messaging for all paid and earned media as well as B2B and B2C. Work closely with local stakeholders and local teams to ensure alignment of brand voice, strategic direction and alignment on local level to ensure ongoing success.

Brand Ambassador

Lead all publishing responsibilities including leadership of Oxygen Magazine Australia & NZ as well as related digital platforms. Develop strategy, establish KPIs and manage P&L responsibilities. Lead a creative publishing team including content, design, marketing and advertising partnership sales. Responsible for distribution, consumer acquisition, sampling programs, as well as all content and creative. Oversee development of all sales material, media kits, client decks, and consumer messaging. Work along-side activation and comms team on strategies to amplify the brand messaging for all paid and earned media as well as B2B and B2C. Work closely with local stakeholders, trade marketing teams to ensure alignment of brand voice, strategic direction and alignment on both a local and global level.

Brand Ambassador - Fitness Athlete

Brand Ambassador - Fitness Athlete

Brand Ambassador - Fitness Athlete