Lindy Siu Email & Phone Number

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

International

❇️ 10 years’ experience in helping local and international businesses market their services and grow through authentic and meaningful content.❇️ As a copywriter, I don’t just write. I help businesses develop meaningful customer engagement by evaluating their overall communication strategy and identifying improvements to their content approach, reader experience and more, to better achieve their marketing and business goals. ❇️ Experienced in managing multiple projects simultaneously, involving content for different audiences that require varying writing styles and tones of voice.❇️ An international content portfolio on wordsbylindy.com spanning website content, SEO-friendly landing pages & blogs, inclusive & sustainable content, tech content, marketing collateral, and more.❇️ Committed to going the extra mile in delivering high-quality content that achieves clients’ goals, as proven by my positive client reviews on wordsbylindy.com.

Kuala Lumpur, Malaysia

My role as Account Manager for the Hong Kong, Australia, and Indonesia markets involved managing special projects (customised product requirements), conducting cost analysis and pricing, and providing market support for subsidiaries and distributors. Achievements:1. Provided marketing support for the Royal Selangor subsidiaries and distributors in Hong Kong, Australia, and Indonesia, which involved working closely with our counterparts in each country, assisting with their sales queries and project management needs, coordinating with the local manufacturing and marketing teams, and more. 2. Championed an awareness campaign to launch the company’s internal recycling programme, which involved working with the graphic design team to produce posters and eDMs, coining the campaign tagline ‘Green When You Bin’, as well as creating friendly competitions to encourage employee participation.3. Led the revamp of the website store locator page for enhanced presentation and improved site navigation. 4. Created a telemarketing script for local and overseas markets within the first 3 months on the job, which led to a substantial increase in conversion of cold calls to sales appointments for Kuala Lumpur (40%) and Singapore (25%).

Glasgow, United Kingdom

• Customer Service Assistant (Capita Life & Pensions)• Data Processor (National Australia Group)• Finance Administrator (University of Glasgow)

Kuala Lumpur, Malaysia

Key responsibilities entailed managing customer satisfaction and relationship building with customers and dealers. Duties included working with the technical department for customer complaint resolution, identifying service improvements, producing Dealer Bulletins and events newsletters, and organising motivational events for dealers.Achievements:1. Launched the BMW Malaysia Service Adviser Club and organised quarterly events as motivation and appreciation of the aftersales teams throughout the BMW Malaysia dealer network.2. Created the initial complaints handling procedures, which provided the structure and benchmark for faster turnaround times and more effective complaints handling. 3. Produced customer communication templates, which reduced response times by 50% and ensured a consistent level of professional communication reflective of the BMW brand.4. Implemented the Customer Satisfaction Index (a weekly customer satisfaction survey), where customers were contacted following their visit to the dealer to assess their satisfaction with the aftersales service provided.5. Monitored customer satisfaction levels and identified improvement areas which were reviewed with dealers periodically.

Kuala Lumpur, Malaysia

My role involved producing press releases, speeches and content for internal newsletters, organising corporate and press events, and developing corporate branding materials. I also supported the Key Account Management (KAM) teams in organising and hosting customer networking activities and producing marketing materials for tenders.Achievements:1. Independently provided on-site marketing support at the 3GSM World Congress in Cannes, France in 2003, which involved hosting key account teams with their major clients and representatives from Ericsson Malaysia, Philippines, and Indonesia. I was responsible for planning the evening itineraries, coordinating transport, and making sure the entire delegation was well taken care of.2. Hosted press activities during industry events such as CommunicAsia 2002 in Singapore to ensure positive coverage of Ericsson’s brand presence.

Kuala Lumpur, Malaysia

Daily tasks encompassed planning and executing marketing campaigns for all retail outlets nationwide and ensuring promotional budgets and campaign deadlines were met. I worked closely with advertising agencies, media, and suppliers to produce compelling print, television and radio campaigns. I was also tasked with producing press releases and managing press coverage of events.

Msc, International Marketing

• Modules included Marketing Practice, Marketing Communications, Strategic Marketing Management and International & Global Marketing. •.

Ba (Hons), Business Administration

As part of a credit transfer programme, I did the first two years at a local college in Malaysia before completing my final year.