PUBLIC RELATIONSBuilding and maintaining a positive image for our clients (destination organisations around the world) in the Nordic market (Denmark, Norway, Sweden and Finland). Through newsletters, media pitches and press releases I have been utilizing strategic communication to media and relevant stakeholders to shape positive perceptions and create connections to our clients' destinations. SOCIAL MEDIAThrough strategically working with paid social media ads, I have been targeting the right audience to ensure and enhance brand visibility for our clients in the Nordic market. INFLUENCER MARKETINGThrough influencer marketing, I have been scouting, negotiating, and collaborating with influencers, content creators and agencies in alle Nordic countries in order for them to reach and engage target audiences with messages and experiences from the destinations in an authentic and relatable manner.