Line Dollerup Email & Phone Number

Copenhagen

• Strategy and business development• Building, scaling and operationalizing B2B strategy• B2B - knowledge management and communications• Customer relationship management• Sales Enablement

• Senior manager of content & marketing, daily operations and budgets• Strategy and product development• Editorial management• Brand management• Marketing management

• Customer journey mapping and optimisation across digital channels• Lead generation, segmentation, personalisation and nurturing strategies across channels• Content creation and branding relevant to channel• User experience and behaviour across digital platforms

Copenhagen Area, Denmark

Oversaw all content-related matters and spearheaded the development of new commercial and editorial products. Directed global editorial strategies and managed campaign execution across Denmark and the U.S.Key Responsibilities:• Led global editorial management, ensuring consistent content quality and alignment with brand identity.• Coordinated and executed campaigns in Denmark and the U.S., driving cross-market engagement.• Created and optimized content across digital platforms to elevate brand presence and drive conversions.Key Achievements:• Spearheaded high-impact campaigns that increased user engagement in target markets.• Delivered consistent brand messaging across digital channels, contributing to growth in brand awareness.• Managed cross-functional teams to enhance collaboration between editorial and commercial units, driving innovation in content creation.

Copenhagen Area, Denmark

Mobile Marketing Project Lead | Digital Product DevelopmentLed mobile marketing initiatives and spearheaded product development within the mobile sector. Oversaw all mobile marketing activities across multiple brands.Key Responsibilities:• Shaped and executed the company’s mobile strategy, driving growth in the mobile sector.• Identified and built partnerships for mobile collaborations, managing the full lifecycle from initial contact to contract negotiation and implementation.• Provided support to digital editors in utilizing mobile tools (SMS, QR codes, web apps, MMS) to enhance engagement.• Led the development, administration, and maintenance of a CMS for creating SMS communication tools in collaboration with external partners, including UX/UI design.• Designed mobile web flows to optimize UX/UI and executed recruitment campaigns for magazine and benefits program subscriptions.• Created cross-channel conversion strategies, optimizing the transition from mobile platforms to internal sales channels.Key Achievements:• Founded and scaled a premium SMS business with exceptional results.• Launched SMS campaigns that exceeded industry-standard conversion rates.• Secured a license from the Danish Gambling Authority to offer gambling services, opening new revenue streams.

Valby

Led cross-media and brand-specific mobile projects, managing internal and external coordination for campaigns and long-term initiatives. Focused on driving revenue through third-party mobile content such as ringtones and wallpapers, supported by magazine ad placements.Key Responsibilities:• Managed campaigns aimed at monetizing third-party mobile content (ringtones, wallpapers) through targeted advertising in magazines, generating significant revenue streams.• Oversaw the development of a new website and MMS campaigns to expand digital engagement and boost content delivery to mobile audiences.• Coordinated with internal teams and external partners to ensure effective execution of mobile content strategies and cross-media campaigns, aligning with broader brand objectives.

Copenhagen Area, Capital Region, Denmark

As a Sales Assistant at Bestseller stores, I focused on providing excellent customer service, maintaining and organizing a visually appealing store environment. I contributed to sales targets by delivering a positive shopping experience and supporting inventory management

Hd 2, Graduate Diploma In Business Administration - Marketing Management (Hd Mm), Marketing/Marketing Management, General

Courses: Consumer Behavior and Marketing Actions, Business to Business Marketing, Applied Market Analysis, Strategic Market Management.

Hd 1, Graduate Certificate In Business Administration, Business Administration, Management And Operations

Courses: Strategic Management, Managerial Economics, Methodologies of Managerial Economics, Macro-economics and micro-economics.

Project Management

Internal PM certification programme in Aller Media.

Sproglig Studentereksamen