Line Dollerup Email & Phone Number

Copenhagen

• Strategy and business development
• Building, scaling and operationalizing B2B strategy
• B2B - knowledge management and communications
• Customer relationship management
• Sales Enablement

• Senior manager of content & marketing, daily operations and budgets
• Strategy and product development
• Editorial management
• Brand management
• Marketing management

• Customer journey mapping and optimisation across digital channels
• Lead generation, segmentation, personalisation and nurturing strategies across channels
• Content creation and branding relevant to channel
• User experience and behaviour across digital platforms

Copenhagen Area, Denmark

• Oversaw all content-related matters and spearheaded the development of new commercial and editorial products. Directed global editorial strategies and managed campaign execution across Denmark and the U.S.Key.
• Led global editorial management, ensuring consistent content quality and alignment with brand identity.
• Coordinated and executed campaigns in Denmark and the U.S., driving cross-market engagement.
• Created and optimized content across digital platforms to elevate brand presence and drive conversions.Key Achievements:
• Spearheaded high-impact campaigns that increased user engagement in target markets.
• Delivered consistent brand messaging across digital channels, contributing to growth in brand awareness.

Copenhagen Area, Denmark

• Mobile Marketing Project Lead | Digital Product DevelopmentLed mobile marketing initiatives and spearheaded product development within the mobile sector. Oversaw all mobile marketing activities across multiple.
• Shaped and executed the company’s mobile strategy, driving growth in the mobile sector.
• Identified and built partnerships for mobile collaborations, managing the full lifecycle from initial contact to contract negotiation and implementation.
• Provided support to digital editors in utilizing mobile tools (SMS, QR codes, web apps, MMS) to enhance engagement.
• Led the development, administration, and maintenance of a CMS for creating SMS communication tools in collaboration with external partners, including UX/UI design.
• Designed mobile web flows to optimize UX/UI and executed recruitment campaigns for magazine and benefits program subscriptions.

Valby

• Led cross-media and brand-specific mobile projects, managing internal and external coordination for campaigns and long-term initiatives. Focused on driving revenue through third-party mobile content such as ringtones.
• Managed campaigns aimed at monetizing third-party mobile content (ringtones, wallpapers) through targeted advertising in magazines, generating significant revenue streams.
• Oversaw the development of a new website and MMS campaigns to expand digital engagement and boost content delivery to mobile audiences.
• Coordinated with internal teams and external partners to ensure effective execution of mobile content strategies and cross-media campaigns, aligning with broader brand objectives.

Copenhagen Area, Capital Region, Denmark

As a Sales Assistant at Bestseller stores, I focused on providing excellent customer service, maintaining and organizing a visually appealing store environment. I contributed to sales targets by delivering a positive shopping experience and supporting inventory management

Hd 2, Graduate Diploma In Business Administration - Marketing Management (Hd Mm), Marketing/Marketing Management, General

Courses: Consumer Behavior and Marketing Actions, Business to Business Marketing, Applied Market Analysis, Strategic Market Management.

Hd 1, Graduate Certificate In Business Administration, Business Administration, Management And Operations

Courses: Strategic Management, Managerial Economics, Methodologies of Managerial Economics, Macro-economics and micro-economics.

Project Management

Internal PM certification programme in Aller Media.

Sproglig Studentereksamen