Line Eggen Email & Phone Number

Oslo, Norway

• Development and implementation of the Marketing Strategy in alignment with the Nordic Marketing Plan to drive new fits and strengthen market position.
• Develop relationships with Key Opinion Leaders (KOLs) and associations. Planning and implementation of Clinical Educational programs and events.
• Product Management: Develop and optimize the local product offering based on end-user-/customer needs and commercial opportunities.
• Plan and develop marketing campaigns and drive to… Show more
• Plan and develop marketing campaigns and drive to execution, ensuring efficient coordination with Sales and Customer Service teams.
• Digital campaign planning, including Newsletter marketing and Influencer marketing.

• Responsible for business development and sales of the Continence Care category in the Norwegian market.
• Development and implementation of the marketing plan and campaigns, incl adaptation and implementation of global campaigns, targeting the HCP channel (health care personnel / hospitals).
• Planning and implementation of webinars targeting the HCP channel.
• Close and interactive co-operation with Sales and global HQ.
• Responsible for sales- and marketing budget.
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• Elverum Vekst (EV) is owned by the commune of Elverum. The main focus is business development in the Elverum region. EV work closely together with existing companies and start-up companies to contribute to innovation.
• Development and implementation of the yearly activity grid, incl close cooperation with Innovation Norway and other partners in developing seminars and trainings. Targeted communication towards companies to promote our.
• Development and implementation of the yearly activity grid, incl close cooperation with Innovation Norway and other partners in developing seminars and trainings. Targeted communication towards companies to promote our.
• Project management. Show less

Offering consultancy within Marketing and Brand Management, Category Management & development, Innovation Management, as well as Communication planning and development.

• Responsible for revitalising and develop the "Europeiske" brand concept and travel insurance portfolio in the Norwegian market.

Oslo

• Responsible for development and implementation of the Nordic trade marketing plan, based on the brand marketing plan and commercial opportunities.
• Develop and implement yearly customer-specific activities and digital campaigns to drive sell-out. Development and implementation of permanent in-store solutions as a sales tool or for brand-building purposes. Active.
• Content creation for… Show more
• Content creation for own channels, customer channels and SoMe platforms.
• Close and interactive co-operation with Nordic Key Account Managers; advice and support in negotiations and business meetings with customers.
• Close co-operation with local sales teams and in-store consultants during campaign implementation phase, to support a powerful implementation acc to campaign plan.

Stockholm, Sweden

• Responsible for planning and development of brand communication campaigns and digital campaigns for the Siemens brand in the Nordics, including content creation for own channels and SoMe platforms. Implementation and.

• Responsible for developing in-store campaigns (POS-material / displays) for HH retail stores and wholesale to maximize in-store impact and sell-out.

• Responsible for developing the HH brand within the workwear category on a global basis.

Brussels Area, Belgium

• Participation in the strategic and operational development of the AEG business with focus on key European markets; establishing the base for business strategy and planning.
• Responsible for executing the brand strategy and the European marketing plan in Region West; deliver the brand roadmap and the yearly activity grid.

Brussels Area, Belgium

• Responsible for the development of the AEG brand across Europe, through participation in the development and implementation of the European brand strategy and marketing plan.
• Responsible for developing communications concepts, full 360-campaigns and media plans together with European advertising and media agencies. Maximising the value of the AEG brand by innovative use of media and.
• Local implementation of campaigns in close co-operation with the Regional Marketing… Show more
• Local implementation of campaigns in close co-operation with the Regional Marketing Directors and local marketing teams.
• Commercial launch project leader for the re-launch of the AEG-brand on a European basis; new product design and product features. Development and implementation of the launch campaign.
• Received the M&M Award for ‘Campaign of the year’, ‘Best use of Creative Media’ and ‘Best out-of- home’ for ‘The World is Noisy’ campaign for AEG. The campaign ran in Berlin, Madrid, Brussels London and Milan.

• Business development of the Fabric Care and Dish Care categories in the North European region. P&L responsibility shared with Sales Director / Key Account Managers.
• Define and execute the regional category strategy; assortment, product management and pricing. Define and implement tactical promotions / campaign models.
• Market and business driven front loading of generation planning. Commercial launch of new product ranges.
• Close co-operation with national / regional Key… Show more
• Close co-operation with national / regional Key Accounts and customers together with Key Account Managers, to launch and build distribution of customer-specific product ranges.
• Responsible for the development and implementation of the marketing plan in the Norwegian market.

• Responsible for sales and marketing of the brand- and product portfolio in the Norwegian market. Development and implementation of marketing strategy and marketing plan, as well as campaign- and media plan.
• Responsible for development and execution of the brand strategy in the Norwegian market. Nordic co-operation and co-ordination through the Innovation Strategy Group of Orkla’s Biscuit Division. Developed a Nordic.
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• Project leader for several Nordic product development projects, incl commercial launch of new products / re-launch of existing product brands.
• Close co-operation with and motivation of sales & KAM: Active sell-in of campaigns / launch campaigns.
• Member of the management team. Head of the marketing department; people management.

• Responsible for sales and marketing of the brand- and product portfolio in the Norwegian market. Development and implementation of marketing strategy and marketing plan, as well as campaign- and media plan. Developed.
• Innovation management and commercial launch responsibility: Project leader for several key innovation projects.
• Close co-operation with and motivation of sales & KAM organisation. Active sell-in of campaigns.… Show more
• Close co-operation with and motivation of sales & KAM organisation. Active sell-in of campaigns.
• Member of the management team. Head of the marketing department; people management.
• Result: Turnover increased considerably (+22%) in the period 1994 – 1999, mainly driven by new product launches. Show less

• Marketing and sales of the Möller's brand- and product portfolio in the Norwegian market. Responsible for the commercial launch of Möller's Dobbel in the Norwegian market.

Master Of Science In Marketing, The Norwegian School Of Marketing: Major In International Marketing And Globalization.

Education record

Education record

Education record

Economic And Administrative Studies.

Education record

Education record