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Oslo, Norway

• Development and implementation of the Marketing Strategy in alignment with the Nordic Marketing Plan to drive new fits and strengthen market position. • Develop relationships with Key Opinion Leaders (KOLs) and associations. Planning and implementation of Clinical Educational programs and events. • Product Management: Develop and optimize the local product offering based on end-user-/customer needs and commercial opportunities. • Plan and develop marketing campaigns and drive to… Show more • Development and implementation of the Marketing Strategy in alignment with the Nordic Marketing Plan to drive new fits and strengthen market position. • Develop relationships with Key Opinion Leaders (KOLs) and associations. Planning and implementation of Clinical Educational programs and events. • Product Management: Develop and optimize the local product offering based on end-user-/customer needs and commercial opportunities. • Plan and develop marketing campaigns and drive to execution, ensuring efficient coordination with Sales and Customer Service teams. • Digital campaign planning, including Newsletter marketing and Influencer marketing. • Market and Sales analysis, highlight trends and distill key insights. • Marketing lead in the tender process. Good understanding of the local reimbursement system and the regulatory / healthcare policy and trends.• Member of the Norwegian management team. Show less

• Responsible for business development and sales of the Continence Care category in the Norwegian market. • Development and implementation of the marketing plan and campaigns, incl adaptation and implementation of global campaigns, targeting the HCP channel (health care personnel / hospitals). • Planning and implementation of webinars targeting the HCP channel. • Close and interactive co-operation with Sales and global HQ. • Responsible for sales- and marketing budget.•… Show more • Responsible for business development and sales of the Continence Care category in the Norwegian market. • Development and implementation of the marketing plan and campaigns, incl adaptation and implementation of global campaigns, targeting the HCP channel (health care personnel / hospitals). • Planning and implementation of webinars targeting the HCP channel. • Close and interactive co-operation with Sales and global HQ. • Responsible for sales- and marketing budget.• Acting in the position due to maternity leave. Show less

• Elverum Vekst (EV) is owned by the commune of Elverum. The main focus is business development in the Elverum region. EV work closely together with existing companies and start-up companies to contribute to innovation and commercial development. • Development and implementation of the yearly activity grid, incl close cooperation with Innovation Norway and other partners in developing seminars and trainings. Targeted communication towards companies to promote our consulting services… Show more • Elverum Vekst (EV) is owned by the commune of Elverum. The main focus is business development in the Elverum region. EV work closely together with existing companies and start-up companies to contribute to innovation and commercial development. • Development and implementation of the yearly activity grid, incl close cooperation with Innovation Norway and other partners in developing seminars and trainings. Targeted communication towards companies to promote our consulting services, seminars and network meetings. • Project management. Show less

Offering consultancy within Marketing and Brand Management, Category Management & development, Innovation Management, as well as Communication planning and development.

• Responsible for revitalising and develop the "Europeiske" brand concept and travel insurance portfolio in the Norwegian market.

Oslo

• Responsible for development and implementation of the Nordic trade marketing plan, based on the brand marketing plan and commercial opportunities. • Develop and implement yearly customer-specific activities and digital campaigns to drive sell-out. Development and implementation of permanent in-store solutions as a sales tool or for brand-building purposes. Active sell-in of launch- and sell-out campaigns & activities towards Nordic customers / online retailers. • Content creation for… Show more • Responsible for development and implementation of the Nordic trade marketing plan, based on the brand marketing plan and commercial opportunities. • Develop and implement yearly customer-specific activities and digital campaigns to drive sell-out. Development and implementation of permanent in-store solutions as a sales tool or for brand-building purposes. Active sell-in of launch- and sell-out campaigns & activities towards Nordic customers / online retailers. • Content creation for own channels, customer channels and SoMe platforms. • Close and interactive co-operation with Nordic Key Account Managers; advice and support in negotiations and business meetings with customers. • Close co-operation with local sales teams and in-store consultants during campaign implementation phase, to support a powerful implementation acc to campaign plan. • Budget responsibility: Responsible for driving the Nordic budget- and planning-process for the ERT channel. • Member of the Nordic ERT Sales Management Team. Close co-operation with the Nordic brand organization. People management (1 direct report). • Result: In 2016 BSH became the #1 supplier of Whitegoods within the Electrical Retail Channel in the Nordics (GfK). Show less

Stockholm, Sweden

• Responsible for planning and development of brand communication campaigns and digital campaigns for the Siemens brand in the Nordics, including content creation for own channels and SoMe platforms. Implementation and co-ordination in close co-operation with local Marketing Managers and Sales. Media planning.

• Responsible for developing in-store campaigns (POS-material / displays) for HH retail stores and wholesale to maximize in-store impact and sell-out.

• Responsible for developing the HH brand within the workwear category on a global basis.

Brussels Area, Belgium

• Participation in the strategic and operational development of the AEG business with focus on key European markets; establishing the base for business strategy and planning. • Responsible for executing the brand strategy and the European marketing plan in Region West; deliver the brand roadmap and the yearly activity grid.

Brussels Area, Belgium

• Responsible for the development of the AEG brand across Europe, through participation in the development and implementation of the European brand strategy and marketing plan.• Responsible for developing communications concepts, full 360-campaigns and media plans together with European advertising and media agencies. Maximising the value of the AEG brand by innovative use of media and marketing tools.• Local implementation of campaigns in close co-operation with the Regional Marketing… Show more • Responsible for the development of the AEG brand across Europe, through participation in the development and implementation of the European brand strategy and marketing plan.• Responsible for developing communications concepts, full 360-campaigns and media plans together with European advertising and media agencies. Maximising the value of the AEG brand by innovative use of media and marketing tools.• Local implementation of campaigns in close co-operation with the Regional Marketing Directors and local marketing teams.• Commercial launch project leader for the re-launch of the AEG-brand on a European basis; new product design and product features. Development and implementation of the launch campaign. • Received the M&M Award for ‘Campaign of the year’, ‘Best use of Creative Media’ and ‘Best out-of- home’ for ‘The World is Noisy’ campaign for AEG. The campaign ran in Berlin, Madrid, Brussels London and Milan. • Received a GOLD Media Lion in Cannes (International Advertising Festival) together with the media and advertising agency for the same campaign (2009). • Results: Strengthened brand KPIs and the market value share in key markets during the period. Show less

• Business development of the Fabric Care and Dish Care categories in the North European region. P&L responsibility shared with Sales Director / Key Account Managers. • Define and execute the regional category strategy; assortment, product management and pricing. Define and implement tactical promotions / campaign models. • Market and business driven front loading of generation planning. Commercial launch of new product ranges.• Close co-operation with national / regional Key… Show more • Business development of the Fabric Care and Dish Care categories in the North European region. P&L responsibility shared with Sales Director / Key Account Managers. • Define and execute the regional category strategy; assortment, product management and pricing. Define and implement tactical promotions / campaign models. • Market and business driven front loading of generation planning. Commercial launch of new product ranges.• Close co-operation with national / regional Key Accounts and customers together with Key Account Managers, to launch and build distribution of customer-specific product ranges.• Responsible for the development and implementation of the marketing plan in the Norwegian market. • Member of the European Product Category Management teams. Member of the Norwegian Management Team. People management; 5 direct reports and team leader for the Regional Product Category teams. • Results: In a mature market, the turnover and profitability for Fabric Care and Dish Care had a positive development in the Northern region in the period. Show less

• Responsible for sales and marketing of the brand- and product portfolio in the Norwegian market. Development and implementation of marketing strategy and marketing plan, as well as campaign- and media plan.• Responsible for development and execution of the brand strategy in the Norwegian market. Nordic co-operation and co-ordination through the Innovation Strategy Group of Orkla’s Biscuit Division. Developed a Nordic needsmap for the biscuit category, and a Nordic portfolio strategy.•… Show more • Responsible for sales and marketing of the brand- and product portfolio in the Norwegian market. Development and implementation of marketing strategy and marketing plan, as well as campaign- and media plan.• Responsible for development and execution of the brand strategy in the Norwegian market. Nordic co-operation and co-ordination through the Innovation Strategy Group of Orkla’s Biscuit Division. Developed a Nordic needsmap for the biscuit category, and a Nordic portfolio strategy.• Project leader for several Nordic product development projects, incl commercial launch of new products / re-launch of existing product brands.• Close co-operation with and motivation of sales & KAM: Active sell-in of campaigns / launch campaigns. • Member of the management team. Head of the marketing department; people management. • Result: Full P&L responsibility. The main focus in the period was to improve our profit margin; from 1999 – 2002 the margin increased by 4%-points. Show less

• Responsible for sales and marketing of the brand- and product portfolio in the Norwegian market. Development and implementation of marketing strategy and marketing plan, as well as campaign- and media plan. Developed the company’s branding strategy and communication platform. • Innovation management and commercial launch responsibility: Project leader for several key innovation projects.• Close co-operation with and motivation of sales & KAM organisation. Active sell-in of campaigns.… Show more • Responsible for sales and marketing of the brand- and product portfolio in the Norwegian market. Development and implementation of marketing strategy and marketing plan, as well as campaign- and media plan. Developed the company’s branding strategy and communication platform. • Innovation management and commercial launch responsibility: Project leader for several key innovation projects.• Close co-operation with and motivation of sales & KAM organisation. Active sell-in of campaigns. • Member of the management team. Head of the marketing department; people management. • Result: Turnover increased considerably (+22%) in the period 1994 – 1999, mainly driven by new product launches. Show less

• Marketing and sales of the Möller's brand- and product portfolio in the Norwegian market. Responsible for the commercial launch of Möller's Dobbel in the Norwegian market.

Master Of Science In Marketing, The Norwegian School Of Marketing: Major In International Marketing And Globalization.

Education record

Education record

Education record

Economic And Administrative Studies.

Education record

Education record