In this role, I am responsible for steering the commercial strategy and execution across the European region. My primary focus is to cultivate and manage key customer relationships and to represent Plantd effectively in the marketplace.My Key Responsibilities Includes:𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Own and enhance European customer relationships while working collaboratively with the business development team to ensure a unified approach.𝐌𝐚𝐫𝐤𝐞𝐭 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧: Develop and implement strategic plans to establish strong partnerships with furniture manufacturers and construction material distributors across Europe.𝐒𝐚𝐥𝐞𝐬 𝐏𝐢𝐩𝐞𝐥𝐢𝐧𝐞 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Craft and refine the European sales pipeline, advising on strategies that accelerate sales cycles and boost revenue.I am dedicated to transforming Plantd's market reach and impact, providing top-tier strategic guidance and hands-on execution to scale operations across Europe.

As a mentor for the Open Entrepreneurship, my role is to guide and support researchers from Danish universities in transforming their research into sustainable businesses. With a focus on the commercial journey, I help research teams navigate the path from idea to market, offering strategic insights on business development, commercialization, and scaling. By bridging the gap between academia and industry, I assist in turning world-class research into successful, market-ready companies.

With over 15 years of experience in business development, strategy execution, and sales generation, I have helped over 30 clients achieve their growth goals. I offer three main services:1. 𝐀𝐝𝐯𝐢𝐬𝐨𝐫𝐲 & 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠 𝐟𝐨𝐫 𝐅𝐨𝐮𝐧𝐝𝐞𝐫𝐬: Tailored, 3+ month programs. Clients report gaining clarity and focus, leading to more strategic and confident decision-making, which positions them for safer, more ambitious growth.2. 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐅𝐫𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Focused collaborations to accelerate commercial rollout. My expertise lies in identifying the most attractive customers and shortening the sales cycle ("from contact to contract"). Clients achieve faster and more efficient market entry and establish valuable partnerships that drive business growth.3. 𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩𝐬 𝐟𝐨𝐫 𝐄𝐚𝐫𝐥𝐲-𝐒𝐭𝐚𝐠𝐞 𝐒𝐭𝐚𝐫𝐭𝐮𝐩𝐬: Engaging, in-person workshops designed for early-stage startups, organized by incubators and accelerators. Topics include “Go-to-Market Strategies,” “International Sales,” and “From Contact to Contract.” My workshops include practical, real-world case examples and comprehensive frameworks. Participants leave equipped with the tools and insights needed to refine and execute their commercial plan effectively. 𝐁𝐨𝐨𝐤 𝐚𝐧 𝐞𝐱𝐩𝐥𝐨𝐫𝐚𝐭𝐨𝐫𝐲 𝐜𝐚𝐥𝐥 𝐡𝐞𝐫𝐞: https://savvycal.com/LineLongestStraw/exploratorycall?from=2024-08-26

Cambrium is a next-generation materials company utilising the molecular programmability of proteins to re-imagine the products you use everyday. A team of business strategists, materials scientists, molecular biologists and machine learning specialists; we are designing a material future without compromise.

I specialize in leading workshops that empower startup founders and their teams to expand from local markets to the global scene. My workshops are designed to provide actionable strategies and hands-on guidance, helping participants master the complexities of market expansion.What Participants Gain:- A jump-start on developing their own market expansion plans.- Essential tools and knowledge to refine and execute their strategies effectively.- Practical insights into the dos and don'ts of global market entry.- Increased confidence to navigate their market expansion journey successfully.As a facilitator, I am committed to transforming theoretical concepts into real-world success for entrepreneurial teams ready to take their business global.

In this role, I provided hands-on guidance and strategic advice to the founders of Connecting Grounds. With my guidance, they were able to identify the most lucrative markets and customers, enabling the them to gain a clear understanding of the most profitable industries and clients. This collaboration has empowered the founders to optimize their time and focus strategically on high-yield opportunities.

In this role at Nordic Virtual Pastures, I was responsible for all aspects of the commercial strategy and market entry. My efforts focused on extending our reach to key customers and potential strategic partners to validate our products and accelerate revenue generation.As a results, in just three months we initiated 100s of contacts, had more than 50 meetings, and got more than 10 NDAs signed. Best of all, we negotiated with four Tier 1 global companies for strategic partnership. This role required a robust combination of strategic planning and hands-on execution, resulting in substantial progress towards the companys commercial objectives.

Role: • Leading a team of 4 employees in the assessment and development of new business opportunities for Novozymes outside of core business areas. • Reporting directly to the VP of New Business Development & Long-term Growth.Results:• Successfully established and defined the “New Business Assessment” unit as a separate and viable entity.• Played a pivotal role in obtaining approval for a new venture, and achieved the distinction of being the first person to have two ventures approved. • Contributed to the team responsible for defining and shaping Novozymes' new strategy towards 2035.

Role: • Scouting & Ventures Manager responsible for assessing, maturing, and developing selected opportunities for Novozymes to double their revenue to 30 billion DKK by 2030.• Part of the Corporate Strategy & New Business Development divisionResults:• Well-documented analysis resulting in recommendations to continue developing or close new opportunity areas for Novozymes across diverse industries and segments incl.: Food & Beverages, Personal Care, Construction, and Sustainability• Establishing and running the New Venture Community, providing clarity and collaboration on innovation activities across Novozymes for VP-level

Role: • Head of the SkinHealth venture responsible for assessing, maturing, and developing selected opportunities within the Beauty & Personal Care industry.• Responsible for 360-degree business development of potential new business unit for Novozymes incl.; market analysis, business case development, Go-To-Market strategy, consumer validation, and customer/partner sign-on.• Reporting to internal SteerCo incl. EVP and VP of Strategy & New Business Development. Results:• Developed and validated key opportunities with consumers, customers, distributors, and manufacturers • Implemented a customer-centric mindset and agile ways of working.• Ensured engagement for the venture internally as well as externally.• Recommendation to close venture accepted by SteerCo based on results of our analysis.

Responsible for Nordic Houseware Groups comprehensive product program including existing product portfolio as well as the design, development and marketing of new product designs within home-grown brands and for license partners. Nordic Houseware Group is the mother company of:- Room Copenhagen A/S, who distribute interior design products worldwide, in collaboration with license brands such as: The LEGO Group® and CrayolaTM- Plast Team A/S, who produce and distribute plastic household products for the mass market in Europe

Responsible for product development and marketing in Nordic Houseware Group A/S. Manager of a team of six employees plus a large team of external designers, technical experts and international suppliers.Nordic Houseware Group is the mother company of:- Room Copenhagen A/S, who supply products for the DIF- and toys segment worldwide, in collaboration with license brands such as: The LEGO Group®, Disney Star Wars™, Pantone® and Paul Frank®- Plast Team A/S, who produce and distribute plastic household products for the mass market in Europe

Responsible for the Product Development Department in Nordic Houseware Group A/S. As Product Development Manager I ran a team of four employees plus a large team of external designers and suppliers to ensure high quality and on-time delivery of new products to market. Point-of-contact for external license partners and coordinated projects from initial idea to product launch. To ensure successful and profitable end-products I worked closely with production, logistics, marketing and sales departments. With 100+ products in development at any time, and multiple international partners involved, the role required strong coordination, communication and project management skills. In order to meet the many deadlines I made multiple decisions each day, meaning a continuous overview of the many projects and an understanding of the consequences of each decision was essential. The role reported directly to the owner and chairman of the board of Nordic Houseware Group, and I worked closely with the rest of the management group.

Responsible for the Marketing Department in Plast Team A/S, one of the leading household plastic suppliers in Europe.With a team of three employees split between Denmark and Poland, the department was responsible for all marketing material for the company, which has over 800 products in multiple international markets.Some of my major accomplishments in the role were:- Generating, analysing, writing and facilitating standard-, campaign and news catalogues- Initiating and implementing new website- Facilitating and coordinating NPD research and development- Design and development of campaign products- Planning and execution of the highly successful company stand at the Ambiente trade fair in Frankfurt several years in a row- Implementation of homogenous product name and labelling strategy across the business

Support role to the CMO and CSO with focus on marketing and product development activities in Plast Team A/S, one of the leading household plastic suppliers in Europe.Some aspects of the role included:- Improving coordination of NPD process- Focus on delivery of products to market in time- Internal coordination between various departments and countries to ensure successful implementation of new products- Playing an important role in gaining large new international customers, for example in Australia and the USA- Standardisation of sales materials and tools across the organisation

Support role to the CSO with focus on trade marketing activities in Plast Team A/S, one of the leading household plastic suppliers in Europe.Some aspects of the role included: - Development and implementation of global marketing material- Preparation of both customer specific and generic sales presentations- Development and implementation of customer specific shop-in-shop and displays- Participation at customer and strategic business meetings both at home and abroad- Input to both internal and external business development strategies