Hi, I’m Lineo (pronounced di-neh-wo • emphasis on the "neh"), and I help founders and CMOs in the fashion, beauty, food, and wellness industries build brands that are both hot and influential.I specialise in "pretty privilege" — the strategic blend of aesthetics and storytelling that makes brands memorable and iconic. My approach focuses on:• Lowering Customer Acquisition Costs (CAC) through sexy af ☝🏾 design and worth-the-read storytelling• Finding Product-Market Fit through designing and testing clear value propositions.• Increasing Customer Lifetime Value (CLTV) by creating a brand world the keeps customers coming back for more.Brands that win are those that STOP CHASING HACKS and focus on providing products, services, content and experiences that help customers make the change THEY want to make.Visit my website to take my course (relax, it's free), on the 5 biggest brand-building mistakes founders and CMOs make that lead to skyrocketing customer acquisition costs, no product-market fit and low customer lifetime value 🫶🏾