Linette Fonseca

Linette Fonseca Email and Phone Number

Sr. Manager Marketing and Delegate Sales @ mci-group
Dubai, AE
Linette Fonseca's Location
Dubai, Dubai, United Arab Emirates, United Arab Emirates
About Linette Fonseca

β–Ί π—ͺ𝗛𝗔𝗧 π—œ 𝗗𝗒: I help Brands, Event Agencies and Creative Agencies harness the power and the limitless possibilities of the Metaverse & other Virtual Experiences. Whether you're a Padawan or a Jedi Master, make #360X your next frontier.β–Ί BRAND METAVERSES> I help CMO’s and Brand Evangelists reach out to their customers in new and exciting ways in the metaverse. Whether you’re a brand looking to build a unique world for your customers, or a business hungry to showcase itself as an innovative powerhouse, at 360X we can help you create immersive virtual & hybrid experiences that stay with you.β–Ί VIRTUAL TOURS> Supercharge your OFF-PLAN/ ready properties through immersive 3D 360 Virtual tours by 360X. Take your customers through infinite virtual OPEN HOUSES through in-built video calls & chat just like you would do in person. Share these virtual tours through WhatsApp, on your website, social media and property listing sites.β–Ί π—ͺ𝗛𝗬 π—ͺ𝗒π—₯π—ž π—ͺπ—œπ—§π—› 360X > Our ongoing mission is to make 3D accessible to all in the virtual world. 360X provides 3D 360 fully customized and scalable virtual experiences that allows customers to interact, work and play in immersive virtual spaces that will creatively showcase your brand narrative.β–Ί π—¦π—˜π—₯π—©π—œπ—–π—˜π—¦ WE 𝗣π—₯π—’π—©π—œπ——π—˜:β€’ 3D 360 Fully customized brand metaverses for product launches, employee engagement events, R&R programs etc.β€’ Virtual tours for Real Estate β€’ White gloved Virtual & Hybrid event experiences for exhibitions, conferences, dealer meets, Music festivals etc.β–Ί π—ͺHY TRUST US:⭐ Worked with all leading brands across countries including World Governments – Amazon, Abbott, TikTok, Siemens, Loreal, Govt. Of India, Central Bank of UAE, Sharjah Govt. and ADGM ⭐ Won 2 Gold’s & 1 Silver at the Prestigious WOW Awards 2022 for Amazon Smbhav, the worlds largest SMB event that hosted over 60,000 + customersπ—₯π—˜π—”π——π—¬ 𝗧𝗒 π—§π—”π—Ÿπ—ž?We’re here to help brands think through and realize modern constructs for brand engagement and ensure they benefit from early adoption of the Metaverse & Virtual Experiences at this defining time.☎ Want to know more? Or visit our website to know more www.360xworld.com#metaverse #360X #virtualexperiences #virtualtours #hybridevents #design #webvr

Linette Fonseca's Current Company Details
mci-group

Mci-Group

View
Sr. Manager Marketing and Delegate Sales
Dubai, AE
Employees:
54
Linette Fonseca Work Experience Details
  • Mci-Group
    Sr. Manager Marketing And Delegate Sales
    Mci-Group
    Dubai, Ae
  • Mci-Group
    Sr. Manager Marketing & Delegate Sales
    Mci-Group Apr 2024 - Present
    United Arab Emirates
  • 360X
    Marketing Lead
    360X May 2020 - Present
    Dubai, United Arab Emirates
    We at 360X have built Metaverses for brands like Amazon, Loreal, TikTok, Siemens, Abbott, Novo Nordisk, Panasonic, amongst others. With custom-designed 3D 360 animated environments packed with interactivity and scalability at the heart of it, we can build your metaverse with no limits.
  • Thinkubator
    Marketing Lead
    Thinkubator Aug 2019 - Present
    Dubai, United Arab Emirates
    At Thinkubator we work towards creating those β€˜aha moments’ of creativity that inspire curiosity and conversations. We help brands and businesses develop and execute highly customized online & offline marketing campaigns that suit their needs. We are not a one-size-fits-all agency and it all starts with a conversation. Along the way, we’ll together uncover your brand’s aspirations, journey and the next BIG move. With consumers constantly evolving, many organizations and businesses need to elevate their marketing game reaching out to them strategically without blowing their budget. We help you do just that!Our specialties: Branding, Web Design & Development, SEO, Social Media, Content Marketing, Marketing Strategy & Promotions, Graphic design, Copy writing & Direct Marketing.So if you ever want to discuss new possibilities for your brand feel free to reach out to me on linette@thinkubatorx.com and we could start something new :-)
  • Novo Cinemas
    Marketing & Pr Manager
    Novo Cinemas Feb 2019 - Jul 2019
    Dubai, United Arab Emirates
    - Driving the Communication, PR and Promotional strategy for the cinemas in UAE and Bahrain- Working with stakeholders internally and externally to drive key projects, movie launches and strategic partnerships- Strategising collaborations with mall partners and media firms to develop and execute activation and event ideas to drive consistent footfalls to our cinemas- Managing the marketing budgets and forecasting spends - Identify, collaborate and manage all partnerships (Research, Media, Creative, PR, Digital, Promotions, Distributors, Corporates, Malls and Event agencies) via briefing plans, contracts and campaigns- Forge partnerships and customer experience synergies with new age media, merchandisers, ethnic & residential communities for targeted campaign initiatives
  • Indian Property Show
    Marketing Manager - Indian Property Show & Modern Woman Show
    Indian Property Show Sep 2017 - Jan 2019
    Dubai, United Arab Emirates
    Marketing & Communication Strategy, PR, Digital & social media marketing, cross promotions and 360 Media planning for the 'Indian Property Show' - Dubai's largest and most popular property exhibition & 'Modern Woman Show' - Dubai's biggest fashion & beauty expo targeted at the affluent Arab Community
  • High Street Phoenix & Palladium Malls In Mumbai
    Sr. Manager Marketing
    High Street Phoenix & Palladium Malls In Mumbai Jun 2015 - Mar 2017
    Mumbai Area, India
    1) Part of the Corporate Marketing team - driving Luxury Marketing, Brand Management, PR, Communication, budgeting and social media strategy (FB/ Twitter/Youtube/Pinterest/Instagram) for the malls 2) Handling retailer relationships and partnerships for the malls at a group level. Working closely with the marketing teams of over 50 premium/luxury brands with the brand launches and promotions at the mall3) Identifying and conceptualizing strategic alliances with premium clubs, auto brands and other interests clubs in the city to actively engage with their patrons to promote our offerings and ultimately drive consumption for the malls4) Driving the brand evangelist program for the malls which involved identifying popular influencers in the field of beauty, fashion, socialites and celebrities who would lend share of voice and share of mouse for our brand5) Reviewing RSI and CSI audits, mystery shopping, other data points to drive insights on categories and buying patterns for the malls. Also driving in depth focus group discussions and feedback from customers from time to time6) Conceptualizing out of the box promotions to increase consumption of the malls7) Conceive and nurture the experiential quotient of the malls through art & decor events that will elevate the positioning of the malls but also reach out to premium/luxury customers in the malls.8) Maintain the quality & consistency of all the digital properties across email, web browsers and mobile devices to ensure correct rendering and design optimization9) Worked on the launch of a Visa enabled Gift Card program for the malls10) Driving SEO/SEM campaigns and monitoring of keywords on a monthly basis. Keeping track of search results via web analytics and working on driving leads to the websites
  • Gunnebo
    Manager - Marketing & Communications
    Gunnebo Dec 2014 - May 2015
    Mumbai Area, India
    1) Brand Custodian for Gunnebo India with sole responsibility for driving brand governance both online and offline for all the 6 business verticals.2)Driving PR strategy for the company through trade and media relationships3) Responsible for maintaining the company website, company magazine and setting up the Social Media arms for the company4) Crafted the GO-TO-MARKET strategy for 2 of the business verticals, Home Safes and Cash Handling products
  • Bennett, Coleman And Co. Ltd. (Times Group)
    Manager Brand Solutions
    Bennett, Coleman And Co. Ltd. (Times Group) Jun 2008 - Nov 2014
    Mumbai Area, India
    1) Worked on some of India's most loved brands like The Times of India, Mumbai Mirror, Times Ascent, Education Times etc.2) Managed a team of copywriters, graphic designers and web designers (within the organization) and external agencies providing creative direction and churning out effective communication3) Part of the Brand Solutions team, conceptualized brand activations developing channel neutral and idea centric campaigns for some of the key FMCG companies namely HUL, Maybelline, Cadbury, Asian Paints, Marico, General Mills etc 4) Won the Times Response Idol in Dec 20135) Leverage consumer data points such as TGI, IMRB reports, ABC & IRS for media and buying habits leading insightful campaigns for the brands6) Handled all the lifestyle events, award functions and exhibitions at The Times of India Group. Managed India's biggest celebrity party - The Bombay Times Party for 4 years in a row.
  • Hutchison 3 Global Services
    Sr. Executive
    Hutchison 3 Global Services Dec 2005 - Jun 2008
    Mumbai Area, India
    1) Handled marketing communications, advertising, internal communications and employer branding for the company2) Lead an internal team of designers & copy writers and partner agencies to work on some insightful campaigns which won us the coveted Remmy awards - Best recruitment ads 2 years in a row3) Worked on the company's cultural transformation program 'Desirable 3' with the teams of 3 UK & 3 Australia4) Worked on strategic youth catchment partnerships and alliances through tie-ups with youth magazines, cafes and road shows
  • Unilever
    Brand Executive
    Unilever Oct 2003 - Nov 2005
    Mumbai Area, India
    1) Handled Channel Marketing, Product Life cylce Management, Portfolio strategy, Pricing Strategy, Demand planning & forecasting, Sales Promotions, New launches for Avaince Range of Beauty and Cosmetics. 2) Was responsible for competitive benchmarking of products vis-a-vie Amway, Avon India and other popular beauty brands to identify need gaps and opportunity spaces in the women's cosmetic and beauty space3)Drove the company's very many monthly sales promotions schemes and communication for the same based on inventory and seasonality4) Responsible for data mining and consumer insights from data points like Target Group Index (TGI), AC Nielsen, IMRB, Indian Readership Survery (IRS) to map buying patterns and promotional insights

Linette Fonseca Skills

Marketing Management Product Marketing Brand Development Key Account Management Market Planning Telecommunications Market Research Business Development Corporate Communications Competitive Analysis Team Management Digital Marketing Advertising Integrated Marketing Customer Relationship Management Media Planning Online Advertising Fmcg Marketing New Business Development Social Media Marketing Public Relations Marketing Communications Marketing Strategy Brand Management Crm

Linette Fonseca Education Details

  • Nmims
    Nmims
    Marketing
  • St. Andrews College
    St. Andrews College
    Marketing
  • St. Joseph'S High School
    St. Joseph'S High School
    Ssc

Frequently Asked Questions about Linette Fonseca

What company does Linette Fonseca work for?

Linette Fonseca works for Mci-Group

What is Linette Fonseca's role at the current company?

Linette Fonseca's current role is Sr. Manager Marketing and Delegate Sales.

What schools did Linette Fonseca attend?

Linette Fonseca attended Nmims, St. Andrews College, St. Joseph's High School.

What skills is Linette Fonseca known for?

Linette Fonseca has skills like Marketing Management, Product Marketing, Brand Development, Key Account Management, Market Planning, Telecommunications, Market Research, Business Development, Corporate Communications, Competitive Analysis, Team Management, Digital Marketing.

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