Linette Fonseca Email & Phone Number

Dubai, Ae

United Arab Emirates

Dubai, United Arab Emirates

We at 360X have built Metaverses for brands like Amazon, Loreal, TikTok, Siemens, Abbott, Novo Nordisk, Panasonic, amongst others. With custom-designed 3D 360 animated environments packed with interactivity and scalability at the heart of it, we can build your metaverse with no limits.

Dubai, United Arab Emirates

At Thinkubator we work towards creating those ‘aha moments’ of creativity that inspire curiosity and conversations. We help brands and businesses develop and execute highly customized online & offline marketing campaigns that suit their needs. We are not a one-size-fits-all agency and it all starts with a conversation. Along the way, we’ll together uncover your brand’s aspirations, journey and the next BIG move. With consumers constantly evolving, many organizations and businesses need to elevate their marketing game reaching out to them strategically without blowing their budget. We help you do just that!Our specialties: Branding, Web Design & Development, SEO, Social Media, Content Marketing, Marketing Strategy & Promotions, Graphic design, Copy writing & Direct Marketing.So if you ever want to discuss new possibilities for your brand feel free to reach out to me on linette@thinkubatorx.com and we could start something new :-)

Dubai, United Arab Emirates

- Driving the Communication, PR and Promotional strategy for the cinemas in UAE and Bahrain- Working with stakeholders internally and externally to drive key projects, movie launches and strategic partnerships- Strategising collaborations with mall partners and media firms to develop and execute activation and event ideas to drive consistent footfalls to our cinemas- Managing the marketing budgets and forecasting spends - Identify, collaborate and manage all partnerships (Research, Media, Creative, PR, Digital, Promotions, Distributors, Corporates, Malls and Event agencies) via briefing plans, contracts and campaigns- Forge partnerships and customer experience synergies with new age media, merchandisers, ethnic & residential communities for targeted campaign initiatives

Dubai, United Arab Emirates

Marketing & Communication Strategy, PR, Digital & social media marketing, cross promotions and 360 Media planning for the 'Indian Property Show' - Dubai's largest and most popular property exhibition & 'Modern Woman Show' - Dubai's biggest fashion & beauty expo targeted at the affluent Arab Community

Mumbai Area, India

1) Part of the Corporate Marketing team - driving Luxury Marketing, Brand Management, PR, Communication, budgeting and social media strategy (FB/ Twitter/Youtube/Pinterest/Instagram) for the malls 2) Handling retailer relationships and partnerships for the malls at a group level. Working closely with the marketing teams of over 50 premium/luxury brands with the brand launches and promotions at the mall3) Identifying and conceptualizing strategic alliances with premium clubs, auto brands and other interests clubs in the city to actively engage with their patrons to promote our offerings and ultimately drive consumption for the malls4) Driving the brand evangelist program for the malls which involved identifying popular influencers in the field of beauty, fashion, socialites and celebrities who would lend share of voice and share of mouse for our brand5) Reviewing RSI and CSI audits, mystery shopping, other data points to drive insights on categories and buying patterns for the malls. Also driving in depth focus group discussions and feedback from customers from time to time6) Conceptualizing out of the box promotions to increase consumption of the malls7) Conceive and nurture the experiential quotient of the malls through art & decor events that will elevate the positioning of the malls but also reach out to premium/luxury customers in the malls.8) Maintain the quality & consistency of all the digital properties across email, web browsers and mobile devices to ensure correct rendering and design optimization9) Worked on the launch of a Visa enabled Gift Card program for the malls10) Driving SEO/SEM campaigns and monitoring of keywords on a monthly basis. Keeping track of search results via web analytics and working on driving leads to the websites

Mumbai Area, India

1) Brand Custodian for Gunnebo India with sole responsibility for driving brand governance both online and offline for all the 6 business verticals.2)Driving PR strategy for the company through trade and media relationships3) Responsible for maintaining the company website, company magazine and setting up the Social Media arms for the company4) Crafted the GO-TO-MARKET strategy for 2 of the business verticals, Home Safes and Cash Handling products

Mumbai Area, India

1) Worked on some of India's most loved brands like The Times of India, Mumbai Mirror, Times Ascent, Education Times etc.2) Managed a team of copywriters, graphic designers and web designers (within the organization) and external agencies providing creative direction and churning out effective communication3) Part of the Brand Solutions team, conceptualized brand activations developing channel neutral and idea centric campaigns for some of the key FMCG companies namely HUL, Maybelline, Cadbury, Asian Paints, Marico, General Mills etc 4) Won the Times Response Idol in Dec 20135) Leverage consumer data points such as TGI, IMRB reports, ABC & IRS for media and buying habits leading insightful campaigns for the brands6) Handled all the lifestyle events, award functions and exhibitions at The Times of India Group. Managed India's biggest celebrity party - The Bombay Times Party for 4 years in a row.

Mumbai Area, India

1) Handled marketing communications, advertising, internal communications and employer branding for the company2) Lead an internal team of designers & copy writers and partner agencies to work on some insightful campaigns which won us the coveted Remmy awards - Best recruitment ads 2 years in a row3) Worked on the company's cultural transformation program 'Desirable 3' with the teams of 3 UK & 3 Australia4) Worked on strategic youth catchment partnerships and alliances through tie-ups with youth magazines, cafes and road shows

Mumbai Area, India

1) Handled Channel Marketing, Product Life cylce Management, Portfolio strategy, Pricing Strategy, Demand planning & forecasting, Sales Promotions, New launches for Avaince Range of Beauty and Cosmetics. 2) Was responsible for competitive benchmarking of products vis-a-vie Amway, Avon India and other popular beauty brands to identify need gaps and opportunity spaces in the women's cosmetic and beauty space3)Drove the company's very many monthly sales promotions schemes and communication for the same based on inventory and seasonality4) Responsible for data mining and consumer insights from data points like Target Group Index (TGI), AC Nielsen, IMRB, Indian Readership Survery (IRS) to map buying patterns and promotional insights

Pgdmm, Marketing

Bba, Marketing

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