Developed and executed conversion rate optimisation (CRO) strategies, elevating user experience and significantly boosting website conversion rates.Led website development initiatives to ensure cutting-edge, responsive design and a seamless, user-centric experience that drives engagement.Directed high-impact advertising campaigns, optimising channels, content, and messaging to maximize reach, engagement, and ROI.Strengthened brand identity through cohesive messaging, compelling visuals, and consistent storytelling across all platforms, enhancing brand recognition and loyalty.Managed inventory and stock optimisation efforts, aligning stock levels with demand to improve operational efficiency and product availability.Contributed to revenue growth and margin expansion through strategic marketing and operational improvements, driving substantial profit increases for the company.

This stint as Head of Marketing at Mindset Health epitomised my commitment to innovation, transformative wellness, and strategic growth within the realm of the health industry. Through pioneering approaches and a dedicated team, we not only ignited branding successes through Influencer Marketing and educational avenues but also achieved a profound positive impact on the lives of those suffering from IBS. The remarkable growth in sales stood as a testament to our collective efforts, reinforcing Mindset Health's pivotal role in fostering well-being and mindfulness.Pioneered Nerva, Hypontoehrapy for gut branding growth through Marketing and Influencer initiatives.Guided a talented team in the realm of alternative health, focusing on transformative hypnotherapy solutions for Gut Health, including the successful launch of a Menopause-focused brand.Drove Branding success through Content and Creative TestingEnsured Product Market Fit for Hypnotherapy-based products, orchestrating impactful product launches that resonated with target audiences.Amplified brand presence by over 200% growth engagement through Influencer Marketing, culminating in a substantial uplift in reach and recognition.Contributed to the well-being of countless individuals afflicted by IBS by harnessing the power of the mind to provide relief and tranquillity.Achieved a remarkable 120% sales growth within a six-month timeframe, bolstering market impact and financial success.

As Head of Performance Marketing at Hismile, I navigated the teeth whitening industry's global landscape, delivering our flagship product to doorsteps worldwide. Amid the complexities of the COVID era, I spearheaded a robust marketing strategy that led to a remarkable 300% sales surge. By skillfully orchestrating influencer partnerships, harnessing multi-channel potential, and enhancing website performance.Spearheaded Marketing Strategy, achieving an exceptional 300% sales growth during the challenging COVID period.Developed and managed a high-impact Affiliate Program via Influencer Marketing, driving brand exposure and revenue.Seamlessly integrated influencer partnerships into Organic and Paid Advertising campaigns, maximizing reach and engagement.Led implementation of a comprehensive Multi-Channel Strategy, optimizing cross-platform synergy and expanding global market presence.Elevated customer retention rate through data-driven initiatives, fostering loyalty and brand advocacy.Achieved remarkable improvements in Conversion Rate Optimization (CRO) on the website, enhancing user experience and boosting conversion pathways.

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Responsibilities & Achievements: The role of Head Of Performance Media is an essential member of the Youfoodz marketing team, leading day to day promotional campaigns for Youfoodz enterprise, details includes media planning, creative, partnership from concept to driving commercial results and increasing market share. Campaign Management: Working with the teams to plan e-commerce and retail based campaigns delivering 25% incremental sales on a weekly cycle. Project Management: Assisting brand to improve efficiency on media planning and buying with agencies assist half of million cost saving year on year. Media Channel Management: Introduce omnichannel strategy aligned with the initial plan and optimised towards consumer behavior with data driven decisions achieving 30% uplift in the first month and 20% growth Year on Year.Partnership: Plan, communicate and execute partnership strategy that delivers on time, on budget.Data and Insights: Collecting competitors, consumer, media and owned data set, and report on regularly basis with actionable insights.Marketing Communication: ensure marketing progress, results, learning are communicated, workload is prioritised and approved by relevant stakeholders.

The role of Performance Marketing Manager is a core member of the group marketing team, charged with executing & leading day to day promotional campaigns of the business, as well as the management of marketing and audience platforms and ownership on the expansion of digital capabilities to further improve Tatts Group. ● Plan, communicate and execute performance media opportunities via search & programmatic that deliver sustainable growth.● Analytic and insights: Analyse marketing intelligence to accurately determined marketing strategy to drive revenue growth for the business.●Identify, concept, initiating, planning and executing marketing projects across brands to deliver specific business goals in a timely manner.●Manage marketing budget associated with the paid media channels - with a view to providing the best customer experience using the highest business efficiency.●Responsible for maintaining a good understanding of the industry including technologies, media, ad networks and marketing platforms.

The role of Head of Data and Insights is a vital, senior member of regional media products team, charged with leading day to day reporting requirements of the business (on and offline metrics) as well as the management of data and reporting platforms, the delivery of programmatic revenue, expansion of capabilities – ownership and execution of the data roadmap. ● Identify & prioritise platform, product and commercial opportunities under programmatic that deliver sustainable growth. ● Identify and deliver methodology and approach to enable business units to action data-driven consumer initiatives.● Proactively identifying new and emerging trends or technology relevant to this space and develop appropriate strategies to execute on these opportunities. ● Develop and prepare business intelligence/reporting for use across the company.● Analytic and insights: Ensure data quality tracking and use data to back up business decisions.● Manage costs associated with analytics/data platforms – with a view to transition cost towards new/digital metrics in favour of traditional costs. ●Responsible for maintaining a good understanding of the industry including technologies, publishers, ad networks and data platforms.

The role of the Channel Performance Manager is to develop successful digital marketing strategy and oversee digital marketing campaigns to improve business value in the digital channels through offering relevant tools and featuresMonitor media spent and provide advice on digital media investment decisions based on return on investment● Experience leading an agile mindset team.● Operational leads on paid performance and building success with agencies and extend partners. ● Campaign optimisation though out major digital paid media channels across multiple brands● Integrate Paid, Earn and Own media strategy● Analytic and insights: Ensure data quality tracking and use data to back up business decisions.● Customer journey mapping with media channels.● On-site conversion optimisation though A/B and multi-variant testing and device testing.● Tagging, tracking via tag solution across multiple sites

Responsibilities:● Assistant team leading ● Managing agency paid search team and deliver lead generation and e-commerce KPI.● Daily, weekly, monthly, quarter, yearly reporting.● Managing multimillion media marketing budgeting. ● Deep Dive in web analytic for all digital paid media on actionable insights● Build and expand digital paid media strategy to hit KPI ● On site landing page A/B and multi variant testing. (Webtrend optimisation, VWO)● Work closely with marketing team, product, developer, content, UX and UI designer.● Integrate search and social channel and implementation● Support promotional campaign using Omni channel approach● Hands on managing and expanding social media acquisition strategy and hitting target consistently

Responsibilities:● Managing and coordinating promotional campaigns to the website across major brand within Flight Centre Travel Group. ( Flight Centre, Escape Travel and Student Flights) ● Post campaign analysis, and reporting with actionable insights● Liaising web designers, web developers, digital markets, product specialists and campaigns managers delving ROI ● Support digital marketing team across all brand on driving additional leads though campaigns● Successfully expand and implemented promotional campaigns into always on campaigns that deliver above and beyond target

● Collaborating with product team to promote always on products and campaigns via the website.● Operational leads and training new team member worldwide.● Liaising web designers, product specialists and campaigns managers to meet campaign deadline. ● Support digital marketing team on driving additional leads though campaigns● Successfully build and implemented last minute deals, this week’s hot deal campaigns that deliver business values.● Quality assurance products ● Gap Analysis on products advertised online and request new products from suppliers regularly.● Generate and review customer reports to understand if the products are reaching out to customers