Ling Fei Email & Phone Number

Shanghai, Shanghai, China

上海

Second yearTarget: Build brand awareness and drive sale on EC platforms of 2 brands "Ryo and Mise en scene"Result: Achieved KPI Plan budget/Rearrange the sales weight of portfolio/Reach sales target/Co-create new things with Alibaba Master on target audience management to build brand ideal one via databank and ISV, also multitimes reached the FAST/GROW List In charge of S-level IP Campaigns, like 38/Super Brand Day/Hey box/Happy Day/618/Double 11 from strategy… Show more Second yearTarget: Build brand awareness and drive sale on EC platforms of 2 brands "Ryo and Mise en scene"Result: Achieved KPI Plan budget/Rearrange the sales weight of portfolio/Reach sales target/Co-create new things with Alibaba Master on target audience management to build brand ideal one via databank and ISV, also multitimes reached the FAST/GROW List In charge of S-level IP Campaigns, like 38/Super Brand Day/Hey box/Happy Day/618/Double 11 from strategy plan/budget/idea/media/content/execution,etc, all successfully accomplished  Skilled in paid Media from target audience plan/media selection/budget allocation/tracking/data backflow/execution/optimization,etc.  Flagship Store Daily Management to max convert the traffic,like design/store 2.0/membership/store livestream,etc Many report templates to track the result, then optimize to reach the final targetFirst year-Work on Annual Marketing Calendar of 7 brands to plan key EC campaigns, like Super Brand Day/All-star/ Little Black Box etc on EC channels-Review and optimize paid media, including brand zone, sem, display ad, content marketing, livestream(薇娅/李佳琦), etc.- Plan/Negotiate/Coordinate/Execute ec campaigns for multi-brands, focusing on S/S+ level campaign, co-work with ec platforms/tp/agencies/brand team,etc.-Successfully finished at least 5+ S/S+level campaigns with good sales performance within 1 year-Involve the operation of multi-brands Data Bank/TMIC/New Retail projects, study brand/TA and figure out the problems and solutions-Build the contact network with EC platforms Show less

中国 上海

Target: Love challenge; want to know key contacts of international&national hotel groups; curiously how internet company in China operates Result: Reached the initial target; Proved the ability as salesman • Completed almost 80% accounts cooperated and contracts signed accordingly, including Marriott, Starwood, Langham, Club Med,Dusit,Banyantree,Jinling, Atour,Blossom Hill Inn;Hengshan, Yinju, etc. during 3 months• Knew the advantage and disadvantage of main OTA channels in China… Show more Target: Love challenge; want to know key contacts of international&national hotel groups; curiously how internet company in China operates Result: Reached the initial target; Proved the ability as salesman • Completed almost 80% accounts cooperated and contracts signed accordingly, including Marriott, Starwood, Langham, Club Med,Dusit,Banyantree,Jinling, Atour,Blossom Hill Inn;Hengshan, Yinju, etc. during 3 months• Knew the advantage and disadvantage of main OTA channels in China, including Booking, Expedia, Agoda, Ctrip, Alitrip, Dianping&Meituan, etc.• Start Atour Battle with Ctrip and know the ability of this company to operate the products, all ways of driving traffic• Try different crossover marketing,like Marriot&Starbucks/Maoyan Movie,etc. Show less

中国 上海郊区

Overview-Open all distribution channels to drive revenue and awareness, including GDS, main OTAs, E-commerce, meta-search,wholesalers, wechat shop, individual website -Display campaign for hotel opening and others-SEM to develop customer habits and more traffic&revenue-Try to make Jiading as a destination during weekend. So sell different products, including for family and white-colars-Opening all Food&Beverage marketing channels with various products and… Show more Overview-Open all distribution channels to drive revenue and awareness, including GDS, main OTAs, E-commerce, meta-search,wholesalers, wechat shop, individual website -Display campaign for hotel opening and others-SEM to develop customer habits and more traffic&revenue-Try to make Jiading as a destination during weekend. So sell different products, including for family and white-colars-Opening all Food&Beverage marketing channels with various products and campaigns-Different content, products&campaign to drive the volumn of social media, wechat&weibo-Opening all marketing channels for meeting and wedding-Cooperation with different companies,platforms, partners&vendorsAll thing need to drive business with high ROI. Show less

Shanghai

Overview-Find or create the brand new need of consumers and expand the existing need of consumers-use different digital channels to drive revenue, including Ecommerce, display campaign, SEM,social media, meta-search, microsite, EDM,promotion message, kinds of cooperation, etc-Focus on the changes of digital marketing&social media, and different online &offline campaigns run by other companiesPractice&Skill-Independently manage Starwood Tmall E-shop-Independently run… Show more Overview-Find or create the brand new need of consumers and expand the existing need of consumers-use different digital channels to drive revenue, including Ecommerce, display campaign, SEM,social media, meta-search, microsite, EDM,promotion message, kinds of cooperation, etc-Focus on the changes of digital marketing&social media, and different online &offline campaigns run by other companiesPractice&Skill-Independently manage Starwood Tmall E-shop-Independently run the display campaign-very skillful to use Omniture, and know how to use Atlas and GA, etc-Have ability to set up the microsite, EDM&promotion message-Knew how to improve SEO of sites, then do the SEM job-making buzz and revenue by social media, including content planning, and tracking traffic&production, including setting up a service wechat account-Familiar with H5 and mobile app-Involved the cooperation with meta search platform Show less

Shanghai

Overview-Know different digital channels, including microsite, edm&e-newsletter (CRM's data management), Sina Weibo-Interested in different online&offline campaignsSkill-Know how to set up a microsite and track the traffic and production with GA,omniture, Atlas or Double Clicks-Participated in monthly EDM&E-newsletter's creative-making and data-tracking-Involve the management of Sina Weibo, including designing pages, planning campaigns, writing copies, selecting… Show more Overview-Know different digital channels, including microsite, edm&e-newsletter (CRM's data management), Sina Weibo-Interested in different online&offline campaignsSkill-Know how to set up a microsite and track the traffic and production with GA,omniture, Atlas or Double Clicks-Participated in monthly EDM&E-newsletter's creative-making and data-tracking-Involve the management of Sina Weibo, including designing pages, planning campaigns, writing copies, selecting images and tracing the traffic-Supervise all these channels and analyze different reports with lots of dataResults-Microsite, 100,000 active members of database -EDM&E-newsletter, <5%-Sina weibo, 20,000 new fans within two months Show less

Overview-Get to know PR part ,cooperation and web site-Deal with domestic&international journalistsSkill-How to write PR release and cooperate with university lab& different designers-Write and publish newsletter-Update news of Dariel Studio's website-Make plans and boost Sina WeiboResult:-Social media with 200 news fans within one monthOther channels without tools to track the data

Hefei

Overview-Led a sales team with 20-40 members for 3 years-Trained two "excellent salesman" and the coming team leaders-1000 of 5000 freshmen became our clients and sales amount up to RMB12,0000 each year about with one months from mid of Sep to mid of Oct.

Hefei

Overview-How to improve the power of team work-How to express myself by the videoSkill-Organized and led a team with 10 people, including actor, actress, cameraman and so on-Rewrote the play, arranged the sites, scheduled the timeline, drew shooting script and edited videos-Familiar with the communication of different people, improved team spirit and work efficiencyResult-As excellent student art work, this video was posted in our college’s website

Master'S Degree, Journalism

-Reading 100 books within one and half year

Bachelor'S Degree, Communication, Journalism, And Related Programs

Activities and Societies: -2007-2008 a school newspepar as a journalist -2008-2010 National laboratory of School.