Ling Fei Email & Phone Number

Shanghai, Shanghai, China

上海

Second yearTarget: Build brand awareness and drive sale on EC platforms of 2 brands "Ryo and Mise en scene"Result: Achieved KPI Plan budget/Rearrange the sales weight of portfolio/Reach sales target/Co-create new things with Alibaba Master on target audience management to build brand ideal one via databank and ISV, also multitimes reached the FAST/GROW.

中国 上海

• Target: Love challenge; want to know key contacts of international&national hotel groups; curiously how internet company in China operates Result: Reached the initial target; Proved the ability as salesman
• Completed almost 80% accounts cooperated and contracts signed accordingly, including Marriott, Starwood, Langham, Club Med,Dusit,Banyantree,Jinling, Atour,Blossom Hill Inn;Hengshan, Yinju, etc. during 3 months
• Knew the advantage and disadvantage of main OTA channels in China… Show more Target: Love challenge; want to know key contacts of international&national hotel groups; curiously how internet company in China operates.
• Knew the advantage and disadvantage of main OTA channels in China, including Booking, Expedia, Agoda, Ctrip, Alitrip, Dianping&Meituan, etc.
• Start Atour Battle with Ctrip and know the ability of this company to operate the products, all ways of driving traffic
• Try different crossover marketing,like Marriot&Starbucks/Maoyan Movie,etc. Show less

中国 上海郊区

Overview-Open all distribution channels to drive revenue and awareness, including GDS, main OTAs, E-commerce, meta-search,wholesalers, wechat shop, individual website -Display campaign for hotel opening and others-SEM to develop customer habits and more traffic&revenue-Try to make Jiading as a destination during weekend. So sell different products.

Shanghai

Overview-Find or create the brand new need of consumers and expand the existing need of consumers-use different digital channels to drive revenue, including Ecommerce, display campaign, SEM,social media, meta-search, microsite, EDM,promotion message, kinds of cooperation, etc-Focus on the changes of digital marketing&social media, and different online.

Shanghai

Overview-Know different digital channels, including microsite, edm&e-newsletter (CRM's data management), Sina Weibo-Interested in different online&offline campaignsSkill-Know how to set up a microsite and track the traffic and production with GA,omniture, Atlas or Double Clicks-Participated in monthly EDM&E-newsletter's creative-making and.

Overview-Get to know PR part,cooperation and web site-Deal with domestic&international journalistsSkill-How to write PR release and cooperate with university lab& different designers-Write and publish newsletter-Update news of Dariel Studio's website-Make plans and boost Sina WeiboResult:-Social media with 200 news fans within one monthOther channels.

Hefei

Overview-Led a sales team with 20-40 members for 3 years-Trained two "excellent salesman" and the coming team leaders-1000 of 5000 freshmen became our clients and sales amount up to RMB12,0000 each year about with one months from mid of Sep to mid of Oct.

Hefei

Overview-How to improve the power of team work-How to express myself by the videoSkill-Organized and led a team with 10 people, including actor, actress, cameraman and so on-Rewrote the play, arranged the sites, scheduled the timeline, drew shooting script and edited videos-Familiar with the communication of different people, improved team spirit and work.

Master'S Degree, Journalism

-Reading 100 books within one and half year

Bachelor'S Degree, Communication, Journalism, And Related Programs

Activities and Societies: -2007-2008 a school newspepar as a journalist -2008-2010 National laboratory of School of.