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In my UX design journey, I've aimed to do more than just improve user interaction; I've sought to revolutionize it. My work is rooted in deep user research, where empathy meets innovation. Collaborating across design, engineering, and product management, my goal has always been to create not just user-centric, but user-revolutionary solutions.Data for me is a beacon, guiding each project toward greater functionality and user delight. My commitment is to inclusive, accessible design - experiences that resonate with everyone. In crafting wireframes to final designs, I ensure they bridge business objectives with fundamental human needs.Beyond design, I focus on nurturing the next generation of UX talent, fostering a culture of relentless innovation and challenging the status quo. This is the vision I bring to my work: a fusion of creativity, empathy, and forward-thinking.
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Director Of User ExperienceTravelnet Solutions Feb 2020 - Oct 2023Cottage Grove, Mn, UsAs a Design Thought Leader and passionate advocate for Human-Computer Interaction, I am honored to serve as a Director in the realm of User Experience Strategy, Research, and Design. My mission is to foster transformative experiences by seamlessly blending art and science. In this pivotal role, I lead and innovate in the following capacities:Strategic Design Vision: Shaping and executing a visionary UX strategy that transcends the ordinary, enriching user interactions with every touchpoint.Empathetic User Research: Pioneering empathetic user research practices, diving deep into user behaviors, needs, and motivations to unveil hidden insights that drive impactful design decisions.Human-Centered Design: Championing the principles of human-centered design, where every pixel, interaction, and experience is crafted with precision to resonate with users on a profound level.Interdisciplinary Collaboration: Fostering dynamic cross-functional collaborations that unite design, engineering, and business strategy to deliver holistic solutions that are not just usable, but delightful.UX Metrics Mastery: Leveraging data-driven UX metrics to continuously refine and elevate design, ensuring that every iteration is a quantum leap forward.Inclusivity Advocate: Ensuring that every design is inclusive, accessible, and celebrates diversity, creating spaces where every user feels seen, heard, and valued.Design Mentorship: Nurturing emerging design talent, providing mentorship, and fostering a culture of continuous learning within the UX community. -
Director Of Product & UxTravelnet Solutions Jul 2021 - Jul 2023Cottage Grove, Mn, UsAs a forward-thinking Director of Product & UX in the United States, I am dedicated to shaping innovative strategies that drive growth and elevate user experiences. My role is to lead cross-functional teams in creating products that not only meet market demands but anticipate them. With a deep passion for design thinking and a commitment to thought leadership, my responsibilities include:Strategic Vision: Crafting a visionary product roadmap that aligns with organizational goals and market trends, ensuring our offerings remain competitive and cutting-edge.Team Empowerment: Nurturing and empowering high-performing teams, fostering a culture of collaboration, creativity, and continuous learning.User-Centric Design:Championing a user-first approach, utilizing design thinking methodologies to understand and exceed customer expectations.Innovation Catalyst: Pioneering breakthrough ideas by staying at the forefront of emerging technologies, and fostering a culture of innovation that encourages experimentation.Data-Driven Insights: Leveraging data analytics to inform product decisions, track KPIs, and optimize user experiences.Change Catalyst: Driving organizational transformation by embracing change and guiding teams through transitions with adaptability and resilience. -
Ux ManagerBest Buy Feb 2017 - Feb 2020Richfield, Minnesota, UsInterpret and execute conceptual work that will strategically align to larger business initiatives Actively seeks to transform retail interface systems by bringing new solutions to Best Buy that will translate business concepts and ideas into design opportunities Be a conceptual and design thought-leader that ideates new solutions to transform retail systemsLead conceptual design and collaborate with other UX resources and partners to bring concepts to lifePresent and effectively communicate concepts to internal and external teamsWork with business and IT partners to integrate concepts into funded roadmapEstablish retail enterprise design system that will create consistent UIs across digital productsLead the effort to create Retail User Experience team's pattern libraryEstablish and manage a pattern governance process for maintaining and evolving retail UI patternsCollaborate with UX designers and developers to establish code standards to write more cohesive, efficient and maintainable codeAlign design system strategy between UX and development team and promote shared vocabularyProvide creative direction and feedback for all UX portfolio works by partnering with designers, Senior Manager(s) and Director of UXEstablishes design principles that maintain consistency between visual design, style guides, and RUX pattern libraryFoster a positive, strong and vibrant design culture through collaboration and meaningful relationships -
Senior Ux/Ui DesignerBest Buy Oct 2014 - Feb 2017Richfield, Minnesota, Us• Lead design concept creation, collaboration, and review. • Produce high-quality visual design from concept to execution.• Concept and implement the visual language and ensuring that consistent design language are applied across various products.• Curate existing design pattern libraries and devise strategic, thoughtful adaptation and inclusion of new patterns.• Proficient in mobile first, responsive, and touch first design methodologies.• Work with cross-functional teams to lead co-design and sketching sessions.• Ensure timely work-in-progress design reviews with business teams, business analysts, and front-end developers. -
Freelance Interactive Art Director & Graphic DesignerFreelance Jan 2014 - Oct 2014Blue Stem Brands, Target, Pure RXD, Sport Ngin, Byte Technology
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Freelance DesignerNovu Oct 2013 - Jan 2014• Art Directed marketing team production artists. • Designed effective online advertising including in-site engagement ads and email template sets. • Designed new online welcome experience pages for new members. • Redesigned product pages to adjust to responsive web design. • Worked with Member Experience Director and Marketing V.P. to create company and product brand standards.
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Associate Art DirectorTarget Aug 2011 - Aug 2013Minneapolis, Mn, Us• Art direct/design advertising, packaging and/or in-store environments.• Specify creative detail including layout, typestyle, photography, and/or illustration.• Execute projects by designing and/or photo art directing.• Make timely and quick decisions in order to meet project deadlines.• Create presentation boards and other materials to present to senior management and clients. -
Production AssistantClear Channel Outdoor Jun 2011 - Jul 2011New York, Ny, Us -
Graphic Design InternMighty Media Sep 2010 - Dec 2010Minneapolis, Mn, UsGiven creative freedom to tweak layout design, choose photographs and photography beauty shots for product displayManage layout process with little supervision -
Design Management InternCreative Publishing International May 2009 - Aug 2009UsWorked with lead designers to create book layout design, photo retouch, assisted in the photo studio. -
Assistant Art CoordinatorAllina'S Sister Kenny Rehabilitation Institute Feb 2009 - Mar 2009Entered applicant information into the databaseOrganized and cataloged submitted artResponsible for all art submitted for the 46th annual sister kenny rehabilitation institute's art show by artists with disabilities
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Sales AssociateClub Monaco Nov 2006 - Jun 2008New York, New York, UsProvided excellent customer service and product knowledge.Maintained an organized sales floor while handling customers needs and requestsProductively and efficiently performed in fast-paced team oriented environmentMeet and exceed quotas for store sales.Monitored all cash register transactions for accuracy
Ling Li Skills
Ling Li Education Details
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The Art Institute Of International MinnesotaGraphic Design -
The Art Institute International MinnesotaDesign Management
Frequently Asked Questions about Ling Li
What is Ling Li's role at the current company?
Ling Li's current role is Experienced UX Leader | Crafting Seamless Digital Experiences | Innovating User-Centered Design.
What is Ling Li's email address?
Ling Li's email address is li****@****oor.com
What is Ling Li's direct phone number?
Ling Li's direct phone number is +160522*****
What schools did Ling Li attend?
Ling Li attended The Art Institute Of International Minnesota, The Art Institute International Minnesota.
What are some of Ling Li's interests?
Ling Li has interest in Children, Science And Technology, Animal Welfare, Arts And Culture, Health.
What skills is Ling Li known for?
Ling Li has skills like Graphic Design, Illustrator, Indesign, Photoshop, Powerpoint, Microsoft Excel, Microsoft Word, Chinese, Typography, Adobe Creative Suite, Layout, Logo Design.
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