Lingling Hu Email & Phone Number

London, England, United Kingdom

1. Day to Day• Lead the relationship with customers, organising & Charing meetings, coordination, working with multi-functional teams to support sales and solve problems. • Ensuring an accurate rolling forecast of 2 years and making sure the sales monthly targets are achieved. • Data analysis + reporting 2. Projects I led:• Distributor Market Transition: I drive the transition plans working with different department, after distribution taken back to from Japan distributor to Brompton. Ensured the post transition business activities going smoothly, 35% gross margin increased with 1st month target hit.• Brompton x Line Friends - product development: I led the collaboration project which contributed 12 million exposures with Brompton appearing at Times Square NY at this first time and over 50 times quicker cash flow & opened a new selling channel. • Key market business development: I suggested and implemented digital marketing & retail strategy- the sales revenue tripled within 2 years by contributing key sales strategy which is still applied after 10 years. Achieved 630,000 views and 2,370 retweets in one digital campaign with very limited budget.

London, United Kingdom

Work as the coordinator between Global HQ and local markets, providing market-tailored advice to the HQ and offering marketing support to each market. I have been offered the promotion of Marketing Manager Asia, and have taken on manager responsibilities from the end of 2016. Main Achievement: • Developed the marketing strategy for Hong Kong market being the first direct market in Asia; • Contributed stable media coverage at mainstream media in Asia.

London, United Kingdom

I joined in Brompton when this British brand just decided to enter China market. I was recruited to help develop China market, setting up and managing social media & website and coordination marketing communication between HQ and China. Main Achievement: • Demonstrated effective long-distance communication and good teamwork with local markets;• Introduced Chinese E-commerce platform to the team; • Created China website and social media and grew the fan base up to 3000 within 6 months.

I assisted in website update including uploading new images, editing product descriptions and making event banners, creating social media contents and etc. Main Achievement: • Obtained experience on E-commerce and Digital Marketing in a multi-culture environment; • Planned online sales campaigns, “Christmas Muffler Campaign”, which led to a sales increase by 20% a month

Master Of Science (Msc), Marketing

Bachelor Of Arts (B.A.), Communication Studies, Gpa: 3.8/4

Bachelor Of Arts (B.A.), Japanese Language And Literature

Activities and Societies: University Swimming Team