Currently working with small, local brands as a consultant for their marketing, social media and brand partnership needs during my career break.

Account lead for Ministry of Manpower, SingPost and Oasia Brand social media accounts, leading a small team across content strategy, account management, production and reporting. During this time, I successfully led and converted the SingPost social media account, and retained the MoM account during the re-pitch process.

Working closely with client, account management and creative teams, I developed insights-driven content strategy for Unilever brands such as Sunsilk, Pond’s, Clear and Sunlight across the region.

My time here was spent on Abbott, focusing on the brands Similac and Pediasure for the SEA region. This experience honed my skills of client servicing, account management, and production coordination, to create assets such as TVCs, KVs and toolkits for the region.

After doing social in a creative agency, I wanted to try my hand at social in a media agency. I joined Socialyse, a unique integrated social media team, that was built on Havas Media's proprietary social media platform. Socialyse delivered end-to-end social media solutions, from creative conceptualisation to effective ad-buying to optimise any piece of content we create. My role required my to supervise a team of young and energetic executives with a united goal to create great campaigns. My… Show more After doing social in a creative agency, I wanted to try my hand at social in a media agency. I joined Socialyse, a unique integrated social media team, that was built on Havas Media's proprietary social media platform. Socialyse delivered end-to-end social media solutions, from creative conceptualisation to effective ad-buying to optimise any piece of content we create. My role required my to supervise a team of young and energetic executives with a united goal to create great campaigns. My responsibilities included:- New business development- Client management- Creative conceptualisation- Insights mining- Analytics reports- Social listening reports- Post campaign reports- Project management- Production managementMy accounts: NTUC FairPrice, Brand's, Canon Imaging Asia, Pernod Ricard Singapore, SMU Show less

My first job in advertising combines everything that I'm passionate about — lifestyle brands, content (in bite-sized pieces), being completely immersed in the digital space, and oodles of fun. My day-to-day scope includes the following: - Digital campaign/strategy conceptualisation and execution- Insights-mining - Content creation- Analytics and reporting- Client management- Influencer engagement- Community management - Social listeningAccounts:… Show more My first job in advertising combines everything that I'm passionate about — lifestyle brands, content (in bite-sized pieces), being completely immersed in the digital space, and oodles of fun. My day-to-day scope includes the following: - Digital campaign/strategy conceptualisation and execution- Insights-mining - Content creation- Analytics and reporting- Client management- Influencer engagement- Community management - Social listeningAccounts: Sunsilk, Ben & Jerry's, Lipton, TONI&GUY Hair Meet Wardrobe, Dove, Cornetto and ExxonMobil Show less

Somethin' Else is a London digital content design company that worked with media owners to convey their content on digital platforms. I worked on potential book apps with Random House, games for Wellcome Collection, and assisted with user-testing for StoryFarm, a software for social media storytelling that was picked up by VH1, for the TV series Hit The Floor.

Asiapac Books is an independent publisher of illustrated books about Chinese and Asian culture. My primary responsibilities included copy-editing, research and content creation. I liaised with writers and illustrators on books that vary from feng shui to business tips. I was also solely in charge of the company’s digital marketing at this point, which included managing the company’s email newsletters, Facebook and Twitter accounts.

At CATALOG Magazine, I wrote fashion and beauty articles/advertorials, conducted interviews, and assisted with fashion spreads and shoots. Was also the designated young'un to experiment with the magazine's Facebook page, which had a following of 20,000 fans then.

Once upon a time, I dabbled in TV production, where I helped out on set of Zero Hero, a children's series that featured a stellar cast, and wrote scripts for Mio TV Guides. On set, I was required to do everything, including familiarising myself with everyone's coffee order, and running through Mustafa at ungodly hours sourcing for costumes. The scripts I wrote featured short summaries of upcoming movies and TV shows, and quirky banter between the two hosts.